Telco Innovation with APIs - Need for speed (Webcast)
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Transcript of Telco Innovation with APIs - Need for speed (Webcast)
![Page 1: Telco Innovation with APIs - Need for speed (Webcast)](https://reader035.fdocuments.us/reader035/viewer/2022062615/548157e0b37959442b8b5df7/html5/thumbnails/1.jpg)
Telco Innovation with APIs: Need for Speed
Apigee@apigee
David Andrzejek@davidandrz
Bala Kasiviswanathan@balak
Brian Pagano@brianpagano
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groups.google.com/group/api-craft
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youtube.com/apigee
![Page 4: Telco Innovation with APIs - Need for speed (Webcast)](https://reader035.fdocuments.us/reader035/viewer/2022062615/548157e0b37959442b8b5df7/html5/thumbnails/4.jpg)
slideshare.net/apigee
![Page 5: Telco Innovation with APIs - Need for speed (Webcast)](https://reader035.fdocuments.us/reader035/viewer/2022062615/548157e0b37959442b8b5df7/html5/thumbnails/5.jpg)
David Andrzejek
@davidandrz
Bala Kasiviswanathan
@BalaK
Brian Pagano
@brianpagano
![Page 6: Telco Innovation with APIs - Need for speed (Webcast)](https://reader035.fdocuments.us/reader035/viewer/2022062615/548157e0b37959442b8b5df7/html5/thumbnails/6.jpg)
What does today’s marketplace look like for telcos and for consumers?
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Changing Infrastructure
Shift from voice enabling networks to IP networks
http://www.greater-boston.com/images/voip1.gif
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Consumers are finding a new way of business and social interactions
Lot of disrupters in the marketplace
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But . . . Continued regulation
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How has the playing field changed for telcos based on business and technologytrends?
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Booming mobile economy
Huge shift to mobile.
Mobile subscriptions are on upswing,consumers moving to smartphones.
More smartphones drives purchase of data plans.
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Rise of the app Internet
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Services will be consumed as appsConsumers developing new habits
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App Store Growth 2008-2011
Apps AvailableTotal App Down-loads
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Apps are fed by APIs
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Every service you ship needs to be an API and an app
Apps get their functionality from APIs
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Innovation happens outside
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Innovation happens outside
Make services easy & accessible via an API
Support innovation
Treat developers as channel partners
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It’s a global marketplace
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It’s a global marketplace
Internet players compete globally - you should too
Present largest addressable market - interoperate
Build apps that can be used by anybody
On any network
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Competition is not other telecoms
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Competition is not other telecoms
Execute like a technology company
Think like a Web company – Facebook, Amazon, Twitter, Skype
Global Network
DevicesApps
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Competition is not other telecoms
Small agile nuclear teams- 2 pizza box teamsMix skills hackers, developers, designers, operatorinfrastructure people
Employ a fail fast approach and Iterate, iterate, iterate
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Marketplace disruptors have advantages. Do telcos?
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Retail Stores & ResellersBilling relationship with Subscribers Marketing and communication muscleTelcos reach into large enterprises
Marketplace disruptors have advantages. Do telcos?
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Enterprise customers and developers equally important
Rethink the approach when selling into these enterprises
A similar approach for consumer and enterprise business
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Measuring success
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Have clarity around business goals & value proposition of your API – new line of business, innovation, revenue . . .
Have a scorecard – clarity around PRIMARY measure of success
adoption stickiness monetization distribution . . .
Measuring success
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Wrapping up
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Every product is an app built on an API
Be easy to work with
Your market is global
Adopt agile techniques of Internet companies
Leverage your strengths
Wrapping up
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THANK YOUDavid Andrzejek@davidandrz
Bala Kasiviswanathan@balak
Brian Pagano@brianpagano