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TABLE OF CONTENTS• INTRODUCTION

• PRODUCT

• HISTORY

• BUSINESS MODEL

• WHY TEESPRING IS POPULAR FOR THE BUYER ?

• HOW TO CREATE A TEESPRING ACCOUNT ?

• HOW TO CREATE THE FIRST CAMPAIGN AND HOW TO MARKET IT ?

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INTRODUCTIONTEESPRING IS A PLATFORM FOR CUSTOM APPAREL. THE COMPANY WAS FOUNDED BY WALKER WILLIAMS AND EVAN STITES-CLAYTON IN 2011 IN PROVIDENCE, RI AS A WAY TO SIMPLIFY THE PROCESS OF SELLING CUSTOM T-SHIRTS. 

THE COMPANY HAS RECEIVED $55 MILLION IN VENTURE CAPITAL FROM KHOSLA VENTURES AND ANDREESSEN HOROWITZ .

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PRODUCTTEESPRING HANDLES THE PRODUCTION AND DISTRIBUTION OF THE T-SHIRTS. ALL T-SHIRTS ARE SCREEN-PRINTED IN DIFFERENT FACILITIES . CURRENTLY, TEESPRING OFFERS T-SHIRTS, HOODIES, LONG-SLEEVE SHIRTS, TANK TOPS, YOUTH APPAREL, AS WELL AS KIDS AND BABIES APPARELS.

THE COMPANY HAS ALLUDED TO A DIVERSIFICATION IN OFFERINGS, BUT TEESPRING'S DESIGNER PAGE DOES NOT YET OFFER ANY NON-APPAREL PRODUCTS.

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HISTORYACCORDING TO FOUNDERS WILLIAMS AND STITES-CLAYTON, THE INSPIRATION FOR TEESPRING CAME IN THE SPRING OF 2011 WHEN THE TWO WANTED TO SALE T-SHIRTS TO COMMEMORATE THE CLOSING OF A LOCAL BAR.

THE BROWN UNIVERSITY SENIORS CREATED A WEBSITE WHERE INTERESTED PARTIES COULD SUBMIT PRE-ORDERS WITH THEIR SIZE AND PAYMENT. THE PAYMENT INFORMATION WOULD ONLY BE PROCESSED IF THEY COLLECTED A MINIMUM OF 200 ORDERS..

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BUSINESS MODELINDIVIDUALS CREATE CAMPAIGNS IN ORDER TO SELL CUSTOM PRODUCTS ON TEESPRING. CAMPAIGN CREATORS ARE EXPECTED TO DESIGN AND MARKET THE PRODUCT THEMSELVES. IN EXCHANGE, TEESPRING WILL FULFILL ORDERS ON CAMPAIGNS THAT HAVE REACHED THEIR SALES GOAL (CALLED “TIPPED” CAMPAIGNS), AND WILL SHIP ITEM(S) TO BUYERS.

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WHY TEESPRING IS POPULAR FOR BUYER?

TEESPRING IS POPULAR BOTH DESIGNER & BUYER . BECAUSE BUYER CAN FIND A HUGE NUMBER OF T-SHIRTS, HOODIES, LONG-SLEEVE SHIRTS, TANK TOPS, YOUTH APPARELS AND THE PRICE IS NOT SO HIGH…SO THEY FEEL HAPPY AFTER SHOPPING.

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HOW TO OPEN AN ACCOUNT ON TEESPRING ?

• AT FIRST ONES MUST GO TO TEESPRING WEBSITE TO CREATE AN ACCOUNT. (TEESPRING.COM)

• THEN YOU CAN SEE A PAGE LIKE THIS

• CLICK ON LOG IN OPTION.

• THEN SIGN UP.

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• EMAIL

• PASSWORD

• CONFIRM YOUR PASSWORD

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HOW TO CREATE CAMPAIGNS ?

• FOR CREATING A CAMPAIGN YOU HAVE TO CLICK ON “CREATE & SALE” OPTION .

• YOU CAN CHOOSE THE CATEGORY AND THE QUALITY.

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• UPLOAD YOUR DESIGN

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• Select your goal of Sale.• Tees Price.

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• IF YOU WANT YOU CAN ADD MORE CATEGORIES (LIKE MUG)

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• SET A TITLE AND DESCRIPTION

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• LAUNCH YOUR CAMPAIGN

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THANK YOU

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