Monday, April 8TH 2013 Stadsschouwburg de Vereeniging, Nijmegen

ACCELERATE FROM AGE 0 TO 110

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Contents

Follow the twitterfeed!

#TEDxNijmegen

Coverphoto

Aad van Vliet

Colophon

Thousand cranes for a long life

The edition where it all comes together

TED Talk sessions

Photo impression

TED Talk sessions

Alfred J. Kwakhaus

KPMG Social Media Xperience

TED Talk sessions

Edward Gerjuoy

Backstage

TED Talk sessions

Special thanks UMC St Radboud

Ricoh

CoördinationLinda van Schuijlenborgh

(Health Valley)

Final EditingDellwyn Oseana

(HAN-Talencentrum)

Graphic designWinneke de Groot

Floor Winter

Jop van der Kroef

Felix van Dam

Willem Verweijen

PhotographersAad van Vliet

Mirella Boot

Photo editorsFloor Winter

Mark Meier

Sietske Rozie

PrintCopy Kronenburg

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Thousand cranes

for a long life

An ancient Japanese legend promises that anyone who folds a thousand origami cranes (senbazuru) will be granted a wish by a crane. Some stories believe you are granted eternal good luck, instead of just one wish, such as long life or recovery from illness or injury. The crane in Japan is one of the mystical or holy creatures (like the dragon and the tortoise) and is said to live for a thousand years: that is why 1000 cranes are made, one for each year.

The thousand origami cranes were popularized through the story of Sadako Sasaki, a Japa-nese girl who was two years old when she was

exposed to radiation from the atomic bombing of Hiroshima during World War II. Sasaki soon developed leukemia and, at age 12, inspired by the senbazuru legend, began making origami cranes with the goal of making one thousand. In a popular version of the story she folded only 644 before her death; in her honor, her classmates felt sorry and agreed to complete the rest for her. In an alternate version of the story, the Hiroshima Peace Memorial Museum states that she did complete the 1000 cranes and continued past that when her wish did not come true.

Go to the back of the magazine for folding instructions

TEDxNijmegen adopted the origami crane as a mascot, symboli-zing longevity and good health in the race from age 0 to 110.

Source Wikipedia

Jiska @ jiskaOnderweg naar #tedxnijmegen voor een

dag inspirerende sprekers!

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Looking back on TEDxMaastricht 2012 Lucien Engelen is the first to mention that it was different. TEDxMaastricht 2011 was aimed at the perspective of the patient. After the event several people asked Lucien: what about the part of the professional? Therefore the 2012 edition was aimed at the professional. Another difference was the fact that expectations in 2012 were sky-high. Finally the last minute cancellations of three non-Radboud speakers made the 2012 a more Radboud tinted edition than foreseen.

That being said Lucien looks back on a suc-cessful TEDxMaastricht edition, which gave birth to a lot of new collaborations and con-nections between attendees and speakers. But also for Radboud Medical Centre as Lucien states: “It’s nice to share good ideas though let’s also do something with those ideas! All the collaborations that came out of those con-tacts are priceless!”

TEDxMaastricht personally brought him an extra drive to carry on with what he has started given all the positive feedback from attend-ees, Radboud colleagues and outside of it. The feedback that helps to convince colleagues that Radboud needs to take the next step that entails killing Lean projects and jointly recon-figuring care as a chain process instead of as a production model. A fluid process that begins at a client’s home instead of in a hospital’s reception desk and where patients are equal participants based on information, choices, involvement and comfort instead of being treated as packages that get transferred from one department to another. And finally a proc-ess that takes into account change is the only permanence in healthcare for the next decade.

It’s therefore important to show people the way, make clear what to expect and stimulate initia-tives instead of regulating every step by guide-lines. But above all Radboud MC is moving to chain processes because it wants to ensure that the only constant factor within healthcare remains in sight: the patient.

The story behind TEDxNijmegen 2013“We are all in a sort of rat race, getting more stimuli than ever” Lucien says. Technology is getting cheaper, becoming more attain-able every day and enabling us to enhance life ultimately. The important questions are: do we want this and when are we satisfied? Lucien therefore expects ethics to become one of the most important themes for the future. These insights reflects the three main principles be-hind TEDxNijmegen 2013:

The edition where it all

comes togetherAuthor Wouter Wolters

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Daring to admit that not everything can be enhanced

The value of creativity

Technology is no longer the question, people are

The challenge is to inspire people so they be-come participants. Therefore the line-up con-sists of speakers across age who inspire one another by creativity: letting you realize, in the light of Sir Ken Robinson’s message, it’s one of the most important skills for the future. Being curious for how a line-up arises, Luc-ien answers “usually it appears the best ideas for a talk arise from a conversation at a table that isn’t primarily about TEDxNijmegen”. Like when Lucien was talking to Marcel Olde Rikkert (Professor Geriatrics at Radboud University) about the biggest challenges and themes in his field. Olde Rikkert told about how he took a sabbatical and attended a lecture by the 95 year old Edward Gerjuoy (emeritus Physics Professor). For the first time in many years Olde-Rikkert remained seated after the lecture,

blown away by his insights. Where we generally think everything stops when you get old, Gerjuoy proved the complete opposite.

Another example is when Lucien was tipped through Twitter by European Commissioner for Digital Agenda Neelie Kroes on Eastern Mon-day about Hello Europe: an initiative by three young Belgians who want to place screens as big as tennis courts to connect Europeans. This way people can get to know each other but also to jointly give concerts while the string players are in Barcelona and players of the drum sec-tions are in Amsterdam.

TEDxNijmegen 2014 and beyondAsking Lucien when he is done with TEDxNi-jmegen he points out that a next TEDxNi-jmegen depends on whether the format still lives up to its needs. Though he promises he keeps organizing conferences as long as they prove beneficial to the needed change. Person-ally he isn’t done before he made a difference in patient care and this is embedded in science and education.

In last year’s edition of the TEDxMaastricht live-magazine Lucien told me he expects to die of cancer, like his parents, before he turns 65. This year he admits he falls short when it comes to enhancing his own life, in terms of eating healthy and doing workouts. Then again, in the light of Gerjuoy talk, doing in life what he finds most important gives him energy. Regard-ing this: if are you inspired by Lucien and his team then do something in return by twittering (since he has quit email) your stories and ex-amples of a healthy lifestyle to ensure yourself of many more events to come.

Rosalinde vd IJssel @ RosalindevdIJZaal gaat bijna open. Eerste koffie op.

Lekker druk en warm hier. Vol verwach-

ting klopt m’n hart. #TEDxNijmegen

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Marlies van Pelt @ marliesvanpelt#TEDxNijmegen nu al trending topic. En

dat alles op fietsafstand. Zin in vandaag!

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Lizette Engelen @ liZengelenHerman van Veen on stage

#TEDxNijmegen, beautifully accompanied

by guitar play: #unicef

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TED Talk sessions

Herman van Veen On a journey from 0 to 110 the day started with children and Herman van Veen was here to remind us the importance of our children’s well-being. Not only is he a renowned artist but he is also a passionate ambassador for children’s rights.

In song and word, Herman van Veen made a plea to watch over our children more carefully, because children’s rights are violated every day. And not only in developing countries or in wars, also still in the Netherlands.

Of course it’s our moral duty to be good to our children, but what’s there to be gained by it? “If the children are doing well, then so is the world”.“Who clipped your wings before you ever sailed the sky?”. A sentence from the beautiful final song tells us how fragile the position of the child is. But it also leaves to the imagination what can happen when we take our responsibil-ity towards children and by that ensure a better future for everyone.

Lowie van Gorp The story of how Lowie van Gorp lost his daughter Guusje to cancer is incredibly touching. The story is special, be-cause Guusje was special. Through her death, and her father’s blogging, she became a token of hope for many, an anchor, and an example. She was something born purely out of love for a smart and creative, but very sick girl. And in a world that is really conquered by beasts. At least, sometimes it seems that way. Especially when we hear a North Korean newscaster, with a voice more powerful than the actual nuclear missile, threatening the death of many people. There we have it, on two sides of the spectrum, hate and love. Everyone knows hate, and every-

one knows love. Somehow, they live symbioti-cally in our minds.It was heart-warming to hear Lowie speak and to see love prevail. Guusje’s story has valuable meaning to everyone, regardless of the degree to which you can personally relate - a senti-ment of which caregivers should definitely get reminded sometimes. Caregivers unavoidably experience tendencies to see a patient merely as a number, a casus, a diagnosis, a treatment, and a vessel of disease to cure. Doctors have to work that way to keep from emotional attach-ment. Therefore they might find themselves floating somewhere in the middle of the hate-love spectrum, in a state of emotional unavail-ability or flatness - a state in which the love is there, but cannot reach the surface. Lowie has the answer.Caregivers must realise that a patient’s life be-longs to the patient. Caregivers can help to keep patients out of an emotional imprisonment, simply by giving them control over their lives. Be aware of this at every stage of the hospi-talization. Even though a patient is medically a helpless case, she does not have to feel help-less. Even the smallest thing, like giving her parents a diploma for their injection-exam, can help them feel empowered and independent.

Authors Michiel RutjesAuthors Anke Murillo-OosterwijkAuthors Renske VisscherAuthors Karin van Haren

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Hanneke van Stokkom @ HannekevSWendy Sue Swanson over het belang van

nieuwe interactieve manieren van commu-

niceren #TEDXNijmegen

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What got to me is when Lowie said the follow-ing, talking about Guusje’s passing: “we loved her so much we could let her go”. And really, caregivers should have a similar kind of love for their patients. Because in a world of heartache, they can make a patient feel empowered, inde-pendent and free.

Tamara Schalken If you ever need care in a hospital  (again), you want Tamara Schalken to be your nurse. You can immediately see why she won the Florence Nightingale award. Tamara enters the room with a patient named Miss Peters. There is one problem: Miss Peters has not one, but three physical problems. So, she is treated by Doctor Brain, Doctor Hip and Doc-tor Kidney. All three doctors prescribe a differ-ent treatment. Meanwhile Miss Peters’ main concerns are on a completely different field: “ Can I walk my dog again? Can I remain living on my own? And... by the way, I don’t want to follow that healthy diet.” 

The linking pin between those fields is the nurse. The nurse is like a juggler keeping all these balls in the air. When a doctor wants to become a super doctor he or she has to know everything about one disease. If a nurse wants to become a super nurse he or she has to know a bit about everything.” So please fellow nurses: Get out of your comfort zone and start to get educated and specialized in everything.”

Tamara works at Jeroen Bosch Hospital, but after today her philosophy is hopefully spread to hospitals all over the world.

Wendy sue Swanson As a mom of two tod-dlers I was looking forward to the presentation of Wendy Sue Swanson. She believes that a growing community of online physicians can empower parents and patients to make in-formed decisions based on science. I wanted to learn about the way parents and doctors can cooperate in taking care of children. And there she is: on the red spot, in a pink dress. And she is talking to us as a mother, a daughter, a doctor and a patient. And she is pleading for the use of novel communication tools, like social media. As a doctor to broad-cast the latest discoveries and medical insights and to comment for instance on blogs about the sight effects of vaccines; as a daughter to get informed about her mother’s disease; as a pa-tient to get insight in her own medical files and to get access to research paid by tax money; and as a mum to learn how to take care of her children.

Social media gives us the opportunity to learn from the people around us - from the old ones, who are wrinkled and wise but also from the young ones. As a mom, Wendy Sue Swanson ex-perienced herself how much you can learn from your children. They teach us how to behave or not, and how to enjoy the preparation for a vacation more that the vacation itself.Doctors can also learn a lot from the people and patients around them, by listening to them when they are online. Roughly 80% of the peo-ple in the USA first go to Google when they are concerned about something in their body. And they do not find a doctor online to answer their questions or to comment on blogs. Doctor Swanson is convinced that online com-munication will not replace the one-to-one hands-on medicine in the office. But it can be a valuable addition.

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Loes Verhoeven @ LoesjeVPfff, stil van @ePatientDave

Tom Heerschop #TEDxNijmegen

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Marlice van de Werff @ marlicemeRoken is dodelijk! Stop de tabakslobby

en verkoop van kanker. Indrukwekkende

performance van Pauline Dekker &

Wanda de Kanter #TEDxNijmegen

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TED Talk sessions

Sijbrand de Jong Where is the patient in this story? Where is the connection with life - be-sides the fact that we are all made of electrons and protons since our body consists of mol-ecules?

Sijbrand de Jong was invited to TEDxNijmegen to explain the impact of the discovery of the Higgs particle for healthcare. To do so, Sijbrand uses a metaphor. With rolled up trousers he imagines he is on the beach (the stage) and that we (the audience) are the sea. Suddenly, some-one in the audience starts screaming for help! Sijbrand wants to rescue her and starts his Baywatch act by running and swimming to her “as fast as he can”, in a direct line. However, the direct line is not the fastest path, since you can move faster over sand than over water. You should first walk a longer path over the beach to make sure that you have the shortest line in the sea. The beach story refers to the way light travels through air and water. Sijbrand uses an aquar-ium and a green light beamer to demonstrate that “the weight of wet light is more than dry light” referring to Einstein’s famous formula E=mc2.

I am not sure if I have really understood his complicated research about particles, waves and energy. But what I will keep in mind is the application for healthcare. Sijbrand’s experi-ments in CERN contribute to our understanding of the interaction of radiation with matter. This way we can learn how to decrease the damage done in healthy tissue by radiation before it hits the target (e.g. the cancer). Another applica-tion is the development of colour X-ray, which makes a coloured picture of your organs.Luckily, the drowning lady in the audience does not need any X-rays or radiation therapy. In the

end, Sijbrand de Jong rescues her by using the fastest and not the shortest path.

Michiel Muller You have to accept uncertainty, leave safe choices, stop running around in circles and show decisiveness. That is the major point of Michiel Muller at TEDxNijmegen. Do what you want to do, and then see the possibili-ties, and grow!

Michiel Muller calls himself ‘a serial entrepre-neur’ and has reason to do so. Together with his business partner Marc Schröder he launched multiple successful companies, including Route Mobiel (road service), Bieden en Wonen (Bid & Live), Vault79 (online fashion auction) and Tango (patrol stations).Young people have less problems with accept-ing uncertainty than older people, says Muller, and enjoy discovery more, like Jeroen, who accompanied Muller. Jeroen’s mother had given her son a booklet in which he could write all his

Author Karin van HarenAuthor Frank GeeneAuthor Karin Oost

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Francine Hendriks @ integratiecoachSession 2 #TEDxNijmegen Sijbrand

de Jong met Jeroen, inspirerend voor

ondernemers. #TEDxNijmegen

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ideas, to realize them when he’s older. Muller was very interested in the book… but Jeroen is not just creative, he also is an entrepreneur… and entrepreneurs are not crazy!

Pauline Dekker & Wanda de Kanter Their story is about shame. Shame to die due to smoking. ‘Smoking is your own fault’, is what their patients often hear. ‘NO!’ says De Kanter en Dekker, ‘the industry is to blame and should be ashamed.’

Standing next to a white coffin, Dekker tells horrible facts about COPD and lung cancer, the most important diseases caused by smoking, the diagnose and the horrifying death. She an-swers out loud why there are hardly any patient groups for lung cancer and COPD. ‘Not because they die sooner than they could get organized, but especially because patients are ashamed of dying due to smoking. They are being told that they invited the cancer themselves by smoking.’

Someone in the coffin starts talking. It is De Kanter who together with Dekker is fighting now for years against the tobacco industries. On a daily basis, they see patients with cancer from smoking and feel the shame their patients are carrying with them. De Kanter is acting as a patient now. A patient who once was happy but now died six months ago. De Kanter tells how her friend reacted after hearing the diagnosis: ‘What else would you have expected? You are a smoker!’

‘No,’ Dekker interrupts. Smoking is an addic-tion, not a free choice. The only free choice is at your first cigarette and is mostly lit at puberty in a phase where the brain is not dealing well with free choice. Dekker says to the person in the coffin, ‘You will not die in vain. ‘

‘I will fight against the tobacco industry and the political lobby.’ The audience claps their hands out. The pulmonologists walk off the stage.

And return. Dekker is now dressed as a rep-resentative of the tobacco industry behind the now closed coffin and is giving a speech at the annual stock meeting. She is treating the audi-ence, despite the crisis, with astonishing re-sults. The stocks have grown! At that moment, the audience is terrified by big explosions. One second later thousands of money bills are twirl-ing down on the audience.

Then De Kanter is walking on the stage and presents herself as Mrs. McKenzie. She is about to unfold the marketing plans of the tobacco company. Goal is to gain as much young smokers as possible. The dark side of the success of the company is that so many clients die, so the company is in need for replacement smokers.

The Third World Countries are presented as a unique growth market. For there are no mar-keting restrictions, so they can start really young. In countries where marketing restric-tions reduce the opportunities effort, a lobby should be put in.

‘Tell the liberal parties that smoking is a free choice. Create doubt with telling stories about grandfathers who smoked daily and despite that got really old.’

Dekker interrupts that marketing talk. She shouts at the audience: ‘STOP NOW! One in four smokers dies before the age of 65. Let our children grow up in a future free of tobacco.’

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Alfred J. Kwakhaus

On the TedxNijmegen event professor Melvin Samsom, chairman of the Executive Board of Radboud University Medical Centre, and Herman van Veen, chairman of the Herman van Veen Stiftung, signed a Letter of Intention. Both parties will investigate the possibilities to establish a Alfred J. Kwakhaus. 

This project aims to offer a place for child-ren and their families which are in a difficult medical situation. The idea is to built 18 houses

which are also suitable for disabled children, and have all the possibilities and medical care which is needed.

Radboud University Medical Centre has  the ambition to realise participatory and personali-zed healthcare and supports innovative projects like this Alfred J. Kwakhaus. 

Author Marloes de Vink

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TEDx is unique in “ideas worth spreading”. Besides real stories, the most modern com-munication technology is used to spread the ideas worldwide. Especially for TEDxNijmegen, the Social Media Xperience is brought to life. Relevant twitter posts of this event are collec-ted in a unique way, enriched and visualized in an interactive tool for the user. The results are in realtime and give the opinions of all parties, such as healthcare professionals, researchers, government and interested attendees.

The simplicity of the tool invites you to play with the ‘bubbles’, a quick insight into the most common words spoken during TEDxNijmegen. The introduction of five positions ensures an enrichment of the discussion on various topics. Pressing questions, innovative solutions and coherence can be visualized with keywords:’’ The Power of the Crowd’’.

The real-time collection of this information during the TEDTalks ensures visitors can see, in a clear way, what the world is talking about and what ideas we all have. The data is filtered per position, with additional data such as numbers and an interactive timeline where everyone can closely follow the emergence and disappea-rance of specific words from the top 35. With simple keywords, the sentiment and opinions are displayed. Anyone can join the Twitter con-versation by clicking on a specific ‘bubble’ and see which tweets are attached to that particular word.

With the help of this tool, an extra dimension to the concept of “ideas worth spreading” is added. All data will be available after the event

and can serve as a reference and inspiration for patients, professionals, researchers, and any-one who has ideas and wants to convert them into action.

This Social Media Xperience is made possible by DNA Labs, the Data & Analytics team of KPMG Advisory.

This visual and social media experience is powered by DNA

Labs, the Data & Analytics team within KPMG Advisory.

KPMG Social Media XperienceSpecially designed for the TEDx Nijmegen event

Author Ewiene Smits & Jan de Boer

KPMG

Social Media Xperience

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Tamara Verhagen @ temverhagenFrom medical evolution to medical

revolution with @ jackandraka

#tedxnijmegende Kanter #TEDxNijmegen

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TED Talk sessions

Jack Andraka When you grow up with Google and Wikipedia in your blood it’s no wonder that at some point in your life you come up with an idea inspired by it. Though when you put that idea into action and create a method, which makes the detection of pancreatic, ovarian, and lung cancer 90% accurate, 168x faster, 400x more sensitive and 26.000x less expensive, then you have someone with a revolutionary story. When you realize next that the inventor is a 16 years old boy called Jack Andraka who recently had dinner with Obama, you are nothing less than a boy wonder and deserve nothing less than a spot at the TEDxNijmegen stage.

And so he talks like an experienced speaker about the crisis in medicine called stagnation, a stagnation that is worsened by the fact of diseases mutating and getting more difficult and expensive to diagnose. This incrementalism is becoming the worst enemy of innovation. His own experience with the stagnation in medicine is when his uncle died of cancer. Therefore, Andraka pleas to revolutionize medical tech-nology by moving from a symptoms-based diagnostics system to a molecular diagnostics system, since this is far more accurate. He also pleas to ignore the medical system at times, just because the traditional medical system sometimes is too slow.

The experience with his uncle and the stag-nation in medicine inspired Jack Andraka to work out his idea with the help of Google and Wikipedia. Next he contacted numerous pro-fessors at Johns Hopkins University and the National Institutes of Health about his plan. After getting nothing but rejections and nearly giving up, he finally got a positive reply from a professor of the Johns Hopkins School of Medicine. In 2012 Jack became the grand prize winner of the Intel Science Fair and was award-ed the Gordon Moore Award. Up till now he won a total award of $100,000 for his ground-breaking detection method. Currently Andraka together with companies is trying to develop an over-the-counter test, making his method even more attainable.

In the light of Michiel Mullers talk and Sir Ken Robinson Talk, Jack Andraka is a living example of the importance of cultivating creativity within school systems and proves we have all the more reason to nourish young entrepreneurs.

Author Wouter Wolters

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Edward Gerjuoy:

94 is no age to retire

Edward Gerjuoy Accelerating from age 0 to 110. It’s the theme of TedXNijmegen 2013, and it’s exactly what Edward Gerjuoy has been doing since he was born in 1918 in New York City..

Next month, emeritus physics professor Ger-juoy hopes to reach the respectable age of 95. In 1982, when he was 64, Gerjuoy took early retirement. Has he been taking it easy for the last 30 years? Not exactly. Gerjuoy has worked his whole life, still does, and will continue to do so as long as possible. Tirelessly and with joy.

Edward Gerjuoy earned a Ph.D. in philosophy and theoretical physics in 1942. His thesis advisor was the famous J. Robert Oppenhei-mer. Unlike most of Oppenheimer’s students, Gerjuoy didn’t work on the nuclear bomb in Los Alamos. Instead he spent the last years of World War II doing anti submarine and warfare research. After the war he embarked on the academic career he had hoped for since his youth, eventually becoming a professor in theo-retical physics at the University of Pittsburgh.

There, he retired in 1982. But he didn’t down-shift into a lower gear. His university gave him the title of emeritus professor, enabling him to continue his research, write papers, and talk at conferences. Having earned a law degree in 1977, Gerjuoy also started a career in the field of environmental protection. In 2003, Gerjuoy decided to spend more time again in his office at the University of Pittsburgh. Despite his age of 85, he ventured into a new field of theoretical physics, called quantum computing informa-tion. To his own surprise, Gerjuoy managed to publish 6 articles on his new subject, 2 of which were solely authored by him.

Many people ask Gerjuoy what attributes to the fact that at the age of 94 he is still able to func-tion so well. He is still walking without a cane, still lives independently in his own apartment, and is still able and willing to give talks like the one he has given to us at TedX Nijmegen.

According to Gerjuoy, the only correct answer is good luck. He just happens to have genes that didn’t earn him cancer, diabetes, multiple scle-rosis, Alzheimer, or any of the other diseases of old age.Gerjuoy admits that the way he has lived his life may have contributed as well. He has never smoked, and for many years he walked stairca-ses instead of taking elevators. And last but of course not least: he is certain that this intellectual activity keeps him cheerful and relatively young.

So as long as Edward Gerjuoy is able to, he will continue pretending that he´s not aging, even though he knows he is. Gerjuoy hopes to be speaking to all of us again 10 years from now. We sincerely hope the same!

Author Jeroen Balemans

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Backstage

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TED Talk sessions

Amy Robinsons Yesterday during the Tweetup I spoke to Amy Robinson and asked her what she wanted the audience to remember from her talk. Here’s her answer and your take-home message: “The brain is a very complicated thing. You can however help us to fasten up the process of understanding as a non-scientist by joining EyeWire.” EyeWire is a game to map neural networks. Anyone can play, and you don’t need a scientific background. So, stop reading this blog and watch the video, which demonstrates how you can play the game.

During her lecture she explains that it takes a neuroscientist around 50 hours to map one cell, one neuron. And there are more than 80 billion neurons in one human brain. To complete the map of our brain they are looking for help to accelerate this process by crowd sourcing. Amy is asking us, citizen scientists, to contribute

Author Karin van HarenAuthor Nadia CerattoAuthor Marije Elderenbosch

to the project. The EyeWire project is only 5 months old and has attracted already a lot of game players including a 15 year old boy from Bulgaria. And there is a lot more potential in the crowd since on average we spent 3 hours per week on gaming. If EyeWire would be one of those games, we contribute to science the same time. Amy: “Having fun while doing sci-ence”.

Bertalan Meskò Bertalan (Berci) is a geek. He is a medical futurist who started from be-ing a project leader of ’personalised medicine through genomics’ at the Center for Clinical Genomics and Personalised Medicine at the University of Debrecen.

His peculiar skill: he was able to filter online his medical knowledge and create a medical network that could help the community crowd-sourcing medical questions.

Bertalan Mesko, MD, PhD graduated from the University of Debrecen, Medical School and Health Science center. He obtained a Weszprémy Award as a medical doctor in 2009 and finished his PhD in the field of clinical ge-nomics focusing on pharmacogenomic applica-tions of autoimmune conditions in 2012 summa cum laude.

He is the author of the multiple award-winning medical blog Scienceroll.com and the founder and lecturer of the Social Media in Medicine on/offline university credit course which is the first of its kind worldwide.

His remarkable invention, called Webicina.com, is the first online service that has a very ambi-tious goal: to curate the medical and health-related social media resources without charg-

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ing fees to patients and medical professionals surfing the internet.

His story starts with an example: his own Twitter account where he spreads the word on topics related to social media in healthcare, but also on everything that is related to technol-ogy. The example is the Conan O’Brien experi-ence of challenging doctors’ communication on-line by using twitter as a source of information and comments from specialists after posting a photo of a mole.

Crisis is around us, tackling religion, politics, marketing and, of course, healthcare.Crisis can bring innovation both through dis-ruptive technology and in a traditional way to communicate, too, even in medicine and clinical practice.

What we see in internet is that we have many ePatients online presenting and sharing infor-mation and resources, thereby helping others

by spreading best practice and increasing people’s awareness of practical, medical is-sues.

We need to encourage medical doctors and physicians to use the social media much more and be more present on the internet. How? Berci has some ideas: 1) he says that social media must be ’curated’ through crowdsourcing2) digital literacy must be in the medical curricula, e.g. via more summer courses on social media

The final medical futurist vision: a stable rela-tionship of mutual trust between doctors and patients with social media resources filling the void between patients and doctors where and if needed!!

Webicina website: http://www.pageglance.com/webicinina.com

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