Ted Tian

Air Canada

*History

*Trans-Canada Airlines

*1970s: Growing up

*1990s: strategic changes

*2000s: reorganization

*Fleet modernization

*Project XM

*History

Financial difficulties

Since the late 2000s A number of financial difficulties

*Business

*Revenue for the year: CAN$12.38 billion (2013)

*Total assets: CAN$9.470 billion (2013)

*Total equity: CAN$-1.460 billion (2013)

*Business

*Business trends

2007 2008 2009 2010 2011 2012 20130

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Turnover (C$m)

Net Profits/Losses after tax (C$m)

*Corporate affairs

*Employees: 27,000 (2013)

*Number of aircraft: 352(at the end of 2013)

*Headquarter: Air Canada Centre(Montreal)

*Corporate affairs

*Subsidiaries

Air Canada Cargo Air Canada Rouge

Air Canada Vacations

*Destinations

*21 domestic destinations

*81 international destinations

*Company slogan

'Go Far'

Business

*International Business Class

contain three pods

*North American Business Class

Economy*Premium Economy

Class

* International Economy Class

*North American Economy Class

*Services---Cabins

*Services

Lounge*21 Maple Leaf Lounges

*Frequent flyer program

Aeroplan

Miles rewards

tickets hotel car rental

redeemed

*Incidents and accidents

*First accident---13 June 1964

*Last accident---28 May 2012

Average 4~5 years a time

Work cited: http://en.wikipedia.org/wiki/Air_Canada

You can get more information on:

http://www.aircanada.com/