Ted Kid Campaign

Plattsburgh Housing AuthorityTed K. Center

“I’m A Ted Kid” CampaignSUNY Plattsburgh PRE 466 Fall 2013

Table of ContentsIntroduction....................................................................................................2

Situation Analysis...........................................................................................3

SWOT Analysis..............................................................................................4

Secondary Research.......................................................................................6

Primary Research...........................................................................................9

Key Messages..................................................................................................11

Target Audience.............................................................................................12

Challenges and Opportunities.....................................................................12

Goal.................................................................................................................13

Objectives.......................................................................................................13

Strategies.........................................................................................................14

Tactics..............................................................................................................14

Conclusion......................................................................................................15

1 SUNY Plattsburgh PRE 466 “I’m a Ted Kid” Campaign Fall 2013

The Plattsburgh Housing Authority strives to ensure safe, adequate, decent and affordable hous-ing, and to promote opportunities for residents’ self-sufficiency and economic independence. The Plattsburgh Housing Authority currently lacks the resources to create awareness among the city of Plattsburgh residents and future sponsors about the benefits of the Ted K. Center. The Ted K. Center, recently named in 2004 (before 2004 it was known as the John Collins Center), offers a supportive and consistent staff, in an environment that is much different from a public school setting, this allows students to participate in many activities that may not be offered at their local schools or activities they may not be able to afford otherwise. This community center is unlike any other. They are constantly changing and revamping their program to cater to youth in need of help in school or social situations. Currently some challenges that the Plattsburgh Housing Authority faces include: limited financial, promotional and communication resources that are not reaching specific audiences. These challenges are causing to the City of Plattsburgh residents to lack in knowledge of the Ted K. Center. The Plattsburgh Housing Authority’s Director, Mark Hamilton, recognizes the need for a strategic public relations plan in its efforts to position the organization to fulfill its mission. With the help of this campaign we are hoping that the City of Plattsburgh residents become knowledge-able of all the Ted K. Center has to offer. By introducing the “I’m a Ted Kid” slogan, we hope to grasp the attention of the City of Plattsburgh residents and make them aware of some of the Ted K. Center’s activities that happen daily. The surveys, which were conducted during the primary research portion of this campaign, show that the City of Plattsburgh knows very little about the Plattsburgh Housing Authority and the Ted K. Center. From these findings we believe that the goal that we have chose will sustain the Ted K. Center, and in return the Plattsburgh Housing Authority, in creating awareness for the City of Plattsburgh. The goal of this campaign is to build positive perception and awareness for the Ted K. Center in the City of Plattsburgh. We encourage the City of Plattsburgh residents and community members to support this campaign through gaining awareness for the Ted K. Center. This community center truly benefits the residents of the City of Plattsburgh. The youth that participate in the Ted K. Center program are molded by the caring staff and become greater individuals in their community. The children of the Ted K. Center are the future of Plattsburgh, and supporting them will lead to a better to-morrow.

Introduction

2SUNY Plattsburgh PRE 466 “I’m a Ted Kid” Campaign Fall 2013

Public housing was established to provide decent and safe rental housing for eligible low-in-come families, the elderly, and persons with disabilities. Public housing comes in all sizes and types, from scattered single family houses to highrise apartments for elderly families. There are approxi-mately 1.2 million households living in public housing units, managed by some 3,300 Housing Au-thorities (HUD’s Public Housing Program – September 29, 2013). According to our secondary research, Plattsburgh’s regional economy is lower than the general public of New York State. The lower percentage of homeownership rate and high percentage of hous-ing units in multi-unit structures shows that there is a relatively large amount of low-income house-holds living in the area. The Plattsburgh Housing Authority plays an important role in the City of Plattsburgh, where the household income consists of many low-income families. There is a great need in the area according to the regional economy for the services that are offered by the Plattsburgh Housing Authority. The Plattsburgh Housing Authority (PHA) was established on April 9, 1951, under Chapter 701 of the Law of New York State. PHA has 601 units (220 senior units and 381 family units), plus 191 housing vouchers. PHA is serving approximately 1,354 individuals in the city of Plattsburgh. The Ted K. Center was created by the Plattsburgh Housing Authority’s Board of Commission-ers and the Executive Director in a response to problems that arose within PHA in the late 1970’s. Since the center was established, the PHA Board of Commissioners, administration and local leaders have recognized the center’s contribution to the community while remaining consistently committed to the provision and expansion of youth services with the Plattsburgh Housing Authority. The Ted K. Center provides educational, social and recreational services to youth and families residing in the Plattsburgh Housing Authority developments. Current programs offered at the Ted K. Center include an Early Childhood, After-School and Summer program. The Center has a state of the art computer lab which is networked and internet connected, an art department, a playground and outdoor play area. Center staff provides daily activities focused on the core areas of creativity, physi-cal fitness, homework completion, computer learning, nutrition education and general recreation. The Ted K. Center provides youth and their families will a place to learn and grow. The com-munity center improves the quality of life in the Plattsburgh Housing Authority an the greater com-munity at large. Community partners include: Clinton County Youth Bureau, United Way of the Adirondack Region, Inc., Plattsburgh City Schools, Plattsburgh City Police Department, Mountain Lake Public Broadcasting, SUNY Plattsburgh, Kiwanis Club of Plattsburgh, Ernest Turner Memorial Fund, Inc., and many other organizations. The Plattsburgh Housing Authority continue to struggle to financially support the Ted K. Cen-ter. The budget for the FY 2013-2014 for the Ted K. Center reflects expenses exceeding revenue by $203,955. The need for funding for the Ted K. Center is apparent in order to continue to provide the educational-based programs for at-risk youth. The Plattsburgh Housing Authority currently lacks the resources to create awareness among the city of Plattsburgh residents. This could cause problems in the future when it comes to seeking donors for the Ted K. Center. Also, the Plattsburgh Housing Authority lacks awareness of the pro-grams and services offered; this creates an unknowing in the community which could lead to a nega-

Situation Analysis


tive perception of the Plattsburgh Housing Authority. The reason for this public relations campaign is because knowledge of the Plattsburgh Housing Authority and Ted K. Center is minimal to the City of Plattsburgh residents. From the information researched through surveys, a majority of the general public of the City of Platts-burgh knows very little about the Ted K. Center. Our main focus for this campaign is the Ted K. Center.

SWOT Analysis

Strengths:

• The Ted K. Center is well known to organizations within Plattsburgh.• It helps many families’ children within the Plattsburgh Housing Authority grow emotionally, physically, socially, academically and in many other ways that will help mold them into better members of the Plattsburgh community.• The Ted K. Center is no ordinary community center, it is much more.• The Ted K. Center is unlike any public school program; there is a caring staff that is always adapt-ing to the ever-changing youth that visit the community center. They have a wide variety of pro-grams: sports, arts, musical, academic, etc., and they offer so many programs and activities that people would love to hear about.• The Ted K. Center is a beneficial program that allows youth to grow and become more accom plished members of the Plattsburgh community.

Weaknesses:

• Our class’ primary research shows that not many people know about the Ted K. Center and its many programs.• The Ted K. Center is not open to the public, just to people that live within the Plattsburgh Hous-ing Authority, so therefore a huge weakness is the “what’s in it for me” (me being the residents of the City of Plattsburgh that may not have any connection to the Ted K. Center; our target audi-ence).• There has been a negative stigma associated with public housing; meaning people associate the Plattsburgh Housing Authority with the term “projects.” This can cause some people to think nega-tively of the Plattsburgh Housing Authority.• The Ted K. Center may not be funded if people cannot see the importance of what the commu-nity center is doing for a good portion of youth in the Plattsburgh Housing Authority.


Opportunities:

• Where there is little knowledge about something there is room to create an opinion right away with an awareness campaign. A large portion of the City of Plattsburgh many know little to nothing about the Ted K. Center, but we are able to create an awareness through the “I’m a Ted Kid” posters and video.• The Ted K. Center is already doing everything right and so many amazing programs, they just need to increase awareness of these programs to the public.• The Ted K. Center isn’t just molding clay during arts and crafts time, the staff is molding the youth into contributing members of the Plattsburgh society. Teaching the youth various life lessons and basic skills will strengthen them overall for the future and allows them to grow in more ways that can be mentioned to better this community.• Creating awareness for the Ted K. Center could lead to possible partnerships with other local or-ganizations and people within the City of Plattsburgh for funding purposes and spreading the word about the Ted K. Center. This could lead to more awareness in the community of Plattsburgh, which will hopefully lead to funding opportunities in the near future.

Threats:

• The lack of awareness in the City of Plattsburgh could become a threat to the Ted K. Center when it comes to applying for funding. The Ted K. Center is currently lacking a very important resource: a van for transporting the youth to activities. Next semester’s class could have a problem when they begin fundraising if the City of Plattsburgh residents are not aware of the community center.• Without funding, there may not be as many programs and activities for the youth of the Ted K. Center. There needs to be a higher level of awareness for the community center in the City of Platts-burgh, without the awareness for the Ted K. Center it might.• The Ted K. Center does run the risk of competing with other projects in the works within the Plattsburgh region. Plattsburgh is a relatively small community so there is a lot of competition be-tween the various organizations to get support and donations. The Ted K. Center is an organization that has resided in the City of Plattsburgh for many years, they just need to gain more awareness for the programs and activities that they offer.


General Economic Information of Plattsburgh:

1. Population of Plattsburgh: 19,9492. Estimated median household income in 2011: $36,691 (It was $28,846 in 2000)3. Population of Plattsburgh by Race: • American Indian or Alaska Native alone counts: 75 (.38%) • Asian alone counts: 555 (2.78%) • Black or African American alone counts: 700 (3.5%) • Native Hawaiian of other pacific native alone counts: 6 (.03%) • Some other race alone counts: 205 (1.03 %) • Two or more races counts: 481 (2.41%) • White alone counts: 17,967 (89.88%) • Hispanic or Latino Origin counts: 679 (3.4%)

3. Population of Plattsburgh by Gender: • Male counts: 9418 (47.12%) • Female counts: 10,571 (52.88%)

4. Population of Plattsburgh by Age: • 0-4: 799 (4.0%) • 5-17: 1982 (9.92%) • 18-64: 14,349 (71.78%) • 65+ 2,859 (14.3%) General Information of the Plattsburgh Housing Authority:

1. Related Website: http://www.phaplattsburgh.com/ 2. Geographical Details (Location) • Main office is located on South Catherine Street • Loations for all of the Plattsburgh Housing Authority’s properties: Cornelia St (Hortense B. Sterns), Mildred Blvd (John Collins extension), South Peru St and Sharron Ave + Tyrell Ave (John Collins Park), McGaulley Ave (Leander A Bouyea Court), 34 Flynn Ave (Lake View Towers), 39 Oak St (Robert S Long Apartments), 46 Flynn Ave(Russell H. Barnard Apartments), Bushey Blvd (Thomas Conway Apartments).

• Stereotype “the projects” (Also, people think the apartments are located downtown) • PHA has 220 senior units • PHA has 381 family units • PHA serves people with 191 Vouchers

Secondary Research


• They help 1,354 individuals • They own 601 apartments within the City. They do not pay taxes because of Cooperation Agreement. They pay pilot instead.

The Plattsburgh Housing Authority’s Mission: • provide safe, adequate, decent housing for income eligible individuals and families • promote opportunities for self-sufficiency and economic independence • Advantages of the Plattsburgh Housing Authority: • Community proximity • Neighborhood Watch – with the Plattsburgh City Police Department • Provides families with housing and services • Many apartments/vouchers/etc • Have a good staff and help people when in need • Ted K. Center provides children with activities and safe and caring place to go to. • Disadvantages of the Plattsburgh Housing Authority: • Carries a negative stigma in many ways • Low-income area on the South Side of the City of Plattsburgh • Some negative media • There is a negative perception of the Plattsburgh Housing Authority because people lack the knowledge about the Plattsburgh Housing Authoity

3. HUD’s (Housing and Urban Development) Public Housing Program:

• Public housing ranges from scattered single-family houses to high-rise apartments for the elderly • A housing authority determines your eligibility based on: 1) annual gross income; 2) whether you qualify as elderly, a person with disability, or as a family; 3) U.S. citi zenship or eligible immigration status • HUD sets the lower income at 80% and very low-income limits at 50% of the me dian income for the county in which you live •Rent is based on your family’s anticipated gross annual income less deductions, if any •HUD regulations allow has to exclude from annual income the following allow- ances: $480 for each dependent; $400 for an elderly family, or a person with a disability; and some medical deductions for families headed by an elderly person or a person with disabilities. • You may remain in public housing as long as you comply with the lease • If after reexamination your families income is sufficient to obtain housing in the private market, the housing authority may determine whether your family should stay in public housing


4. Important Public Figures that Grew Up in Plattsburgh Housing Authority:

• Plattsburgh Police Chief – Desmond Racicot • Mark Tiffer (running for Mayor of Plattsburgh) • Everyday people of the Plattsburgh Housing Authority – people that run busi nesses in the housing authority and others • Children – those that stand above the rest and excel

3. Ted K. Center:a. Related Website: http://www.phaplattsburgh.com/?page_id=16b. General Information: • Ted K. Center, named after Ted Kowalczyk. Ted worked as Educational Coordina tor at the John Collins Center for over 30 years of helping youth and enhancing the community. When Ted retired in September 2004, the John Collins Center was renamed the Ted K. Center. • Staff: Community Police Officer Carmen Rotella, Tom Neale (educational coordi nator/director), Ms. Virginia Casses & Ms. Victoria Furby • Provides educational, social, and recreational services to youth and families resid ing in the Plattsburgh Housing Authority developments • Many facilities within the Ted K. Center: exercise equipment, computers, arts and crafts components, games, etc. • Located on Tyrell Avenue (or in the middle of the John Collins Park)

Ted K. Center Involvement/Relationships with Community: • Letter to the Editor on Aug 4, 2012 Press-Republican • Ted K Center is a recipient among many organizations’ in the sixth-annual Dozer Day. • “Reality Check” organization has held weekly meeting in the Ted K Center every Tues day, 3:30-4:30 p.m. • Ted K. Center has a partnership with the Adirondack Health Institute to promote insur ance coverage among children. • Coach Neale of the Clinton Community College works as the Education Coordinator at the Ted K. Center located in the Plattsburgh Housing Authority. • Many students have been highlighted in the Press-Republican to show their involvement in the community/the things they have been excelling in.

The agencies/organizations that the Ted K. Center has recently worked with include: • United Way of the Adirondacks • Clinton County Youth Bureau • OneWorkSource


• Breakfast Kiwanis • Cornell Cooperative Extension • Clinton County Health Department • YMCA • City Recreation Dept. • JCEO • North Country Cultural Center

4. (Some) Publicity:

a. Years of Work with Mountain Lake PBS (and Richard Allen)“When a Death Occurs” • Various Public Service Announcements • Partnering with Stafford Middle School and Plattsburgh High School (along with the Eastern Adirondack Health Care Network) to work with various youth on local public service announcements (which led to summer youth employment with One WorkSource)b. Press-Republican Articles: • Plattsburgh Housing Authority – six day spread in the Press-Republican - “Life in the Projects” • Plattsburgh Housing Authority provides housing on a need basis: April 18, 2008 • Plattsburgh Housing Authority Gets New Offices: March 24, 2011 • Plattsburgh Housing Authority Gets New Offices: March 24, 2011 • Plattsburgh Housing Authority has new director: January 24, 2012 • Some Plattsburgh Housing Authority rents to rise: April 25, 2012 • Housing Authority takes action against director: June 30, 2013

1. Our teams surveyed the City of Plattsburgh Residents. Teams were divided up into five sections in order to canvass all areas of the city. The areas were: North, South, East and West Plattsburgh, and the downtown area of the City of Plattsburgh. • Our survey asked the following: • Age, how long the person had been a city of Plattsburgh resident, it asked about the knowl-edge of the Plattsburgh Housing Authority and the Ted K. Center, it asked for terms that come to mind when you hear the term public housing, list two benefits of public housing, how people re-ceive their local news (along with their main form of local news), and the final question had to do with their level of education.

Our surveys showed: • Age ranges for the surveys participants were: • 4% of the people surveyed 15-20 years old

Primary Research


• 9% of the people surveyed 21-26 years old • 12% of the people surveyed 27-32 years old • 15% of the people surveyed were 33-38 years old • 60% of the people surveyed were 39 and older

Knowledge level of the Plattsburgh Housing Authority: • 40 people from the surveys said that they had never heard of the Plattsburgh Housing Authority. • 132 people have heard of the Plattsburgh Housing Authority. • 73 people from the survey participants find themselves knowledgeable. • 40 people said that they were very knowledge. • Many people have heard of the Plattsburgh Housing Authority, but there are many that have not. Through this campaign for the Ted K. Center, we are hoping that the Plattsburgh Housing Authority sees a gain in awareness for the City of Plattsburgh. • Knowledge level of the Ted K. Center: • 196 people from the surveys said that they had never heard of the Ted K. Center. • 52 people have heard of the Ted K. Center. • 22 people found that they were knowledgeable. • 15 people said that they were very knowledgeable.Overall: there is a need for a campaign because not many people in the City of Plattsburgh know about the Ted K. Center. It is clear that people are unsure what the Ted K. Center is and this cam-paign will hopefully change that. • Two-Word Descriptions given about the Plattsburgh Housing Authority: • (Other – 35) Crowded – 1 person, Safe – 1 person, Tax Exempt – 8 people, Nice/Good – 5 people, Lost Cantwell – 2 people, Affordable – 44 people, Ghetto/Projects – 8 people, Welfare/Needy – 19 people, Helpful – 49 people, Low Income – 106 people, Problem Area – 23 people. • The People of the City of Plattsburgh seem to have a mix of characteristics to express the Plattsburgh Housing Authority. One of these that sticks out the most is Low-Income Housing. • Also, we asked people what they thought were benefits of the Plattsburgh Housing Authority: Temporary – 1 person, Good for senior/single parents – 4 people, Safe – 6 people, Helps to get back on feet – 15 people, Low cost rent – 59 people, Place to live – 60 people, Convenient – 86 people. (Those that could not think of anything/did not list anything – 54 people).

An important question that we asked was their primary source of local media (percentage of people): • Weekly Newspaper – 1% • Word-of-Mouth – 2% • Radio – 6% • Social Media/Internet – 16%


• Local TV – 23% • Press-Republican – 33% • No response – 19%

In conclusion, we feel that there is little knowledge for the Plattsburgh Housing Authority and the Ted K. Center within the City of Plattsburgh.

City of Plattsburgh Residents: • It helps many families’ children within the Plattsburgh Housing Authority grow emotionally, physically, socially, academically and in many other ways that will help mold them into better members of the Plattsburgh community.

• The Ted K. Center is a beneficial program that allows youth to grow and become more accomplished members of the Plattsburgh community. • It helps keep youth off the streets and out of trouble, which in return causes less problems for the City of Plattsburgh and residents feel better about the area and the people living in the Plattsburgh Housing Authority.

Various Plattsburgh Organizations: • It will further spread the word about the Ted K. Center (or refresh any organiza tions memories about the Ted K. Center) – through the video and posters.

• This will help with the capital campaign for the Spring 2014 semester’s class.

• It helps many families’ children within the Plattsburgh Housing Authority grow emotionally, physically, socially, academically and in many other ways that will help mold them into better members of the Plattsburgh community.

• The Ted K. Center is a beneficial program that allows youth to grow and become more accomplished members of the Plattsburgh community.

• It helps keep youth off the streets and out of trouble, which in return causes less problems for the City of Plattsburgh and residents feel better about the area and the people living in the Plattsburgh Housing Authority.

Key Messages


Target AudienceCity of Plattsburgh ResidentsOur target audience for this campaign is the residents of the City of Plattsburgh, specifically the resi-dents in their mid-thirties and older. We believe, through our primary research, that the residents of the City of Plattsburgh have little to no knowledge of the Ted K. Center and the Plattsburgh Housing Authority. Our hopes in picking this audience is that there will be in increase in knowledge, which could potentially lead to organization partnerships and help with fundraising in the Spring Semester.

Organizations in PlattsburghOrganizations have funds to help the Ted K. Center with gaining the resources to achieve the goals for the Spring 2014 Public Relations course. When it comes time to do the capital campaign in the spring, these organizations will have already heard about the Ted K. Center and all it has to offer. We want to reach out to these organizations and show them the Ted K. Center video, which will help spread awareness in the City of Plattsburgh community.

Challenges and OpportunitiesChallenge:

The lack of awareness in the City of Plattsburgh could become a threat to the Ted K. Center when it comes to applying for funding. The Ted K. Center is currently lacking a very important resource: a van for transporting the youth to activities. Next semester's class could have a problem when they begin fundraising if the City of Plattsburgh residents are not aware of the community center.

Opportunity:

Where there is little knowledge about something there is room to create an opinion with an awareness campaign. A large portion of the City of Plattsburgh many know little to nothing about the Ted K. Center, but we are able to create an awareness through the “I'm a Ted Kid” posters and video.

Challenge:

Without funding, there may not be as many programs and activities for the youth of the Ted K. Cen-ter. There needs to be a higher level of awareness for the community center in the City of Plattsburgh, without the awareness for the Ted K. Center it might.

Opportunity:

The Ted K. Center isn't just molding clay during arts and crafts time, the staff is molding the youth


into contributing members of the Plattsburgh society. Teaching the youth various life lessons and basic skills will strengthen them overall for the future and allows them to grow in more ways that can be mentioned to better this community.

Challenge:

The Ted K. Center does run the risk of competing with other projects in the works within the Platts-burgh region. Plattsburgh is a relatively small community so there is a lot of competition between the various organizations to get support and donations. The Ted K. Center is an organization that has resided in the City of Plattsburgh for many years, they just need to gain more awareness for the programs and activities that they offer.

Opportunity:

It all goes back to creating awareness for the Ted K. Center could lead to possible partnerships with other local organizations and people within the City of Plattsburgh for funding purposes and spreading the word about the Ted K. Center. This could lead to more awareness in the community of Plattsburgh, which will hopefully lead to funding opportunities in the near future.

Goal The surveys, which were conducted during the primary research portion of this campaign, show that the City of Plattsburgh knows very little about the Plattsburgh Housing Authority and the Ted K. Center. From these findings we believe that the goal that we have chose will sustain the Ted K. Center, and in return the Plattsburgh Housing Authority, in creating awareness for the City of Plattsburgh. The goal of this campaign is to build positive perception and awareness for the Ted K. Center in the City of Plattsburgh.

Objective

The Objective for this campaign is to introduce the “I’m a Ted Kid” campaign by the end of the Fall 2013 semester. The rationale behind this objective is that the public has minimum knowledge of the Ted K. Center. Implementing the “I’m a Ted Kid” campaign will raise public awareness about the impact the Ted K. Center has on the children and create an emotional connection within the residents of the City of Plattsburgh.


Strategies

The strategy for the campaign is to create a Public Service Announcement (PSA) multi-media campaign around the theme, “I’m a Ted Kid.” This is in order to raise the awareness of the public, by highlighting the youth of the Ted K. Center and the activities they are participating in at the Ted K. Center.

Tactics

Through this strategy for the campaign, to create a Public Service Announcement (PSA) multi-media campaign around the theme, “I’m a Ted Kid,” we have come up with a variety of tactics to accomplish our awareness campaign for the Ted K. Center. The Tactics include the following: Tactic 1 — Create “I’m a Ted Kid” slogan (logo). Tactic 2 — Release a 60-second informational video for road show. Tactic 3 — Release a series of three poster PSAs showcasing three Ted K. members for lo-cal print media. Tactic 4 — Create the “I’m a Ted Kid” campaign media kit including: press release, fact sheet, backgrounder, posters, and videos

Explanation of Tactics:

Tactic one, we plan on creating a logo for the Ted K. Center and for the “I'm a Ted Kid” portion of the campaign. This logo will be simple, yet catchy and easy for the Ted K. Center and the Plattsburgh Housing Authority to continue to use. Also, we will be pre-approving the logos with the Plattsburgh Housing Authority Director Mark Hamilton. Tactic two will consist of working with members of the SUNY Plattsburgh TV/Video Production major in order to shoot and edit a 60-second informational video, which Mark Ham-ilton or Tom Neale can use when they go and present to various organizations. Tactic three is to release a series of three-to-five poster public service announcements (PSAs) showcasing three Ted K. Center youth. The posters will be distributed to local print me-dia and will highlight the youth of the Ted K. Center doing various activities and give the chil-dren's testimonials about the programs offered at the Ted K. Center. Tactic four is to create the “I'm a Ted Kid” campaign media kit. This kit will include press releases about the Ted K. Center Kids and the activities that are going on at the Ted K. Center. It will also contain a fact sheet, backgrounder, posters, and videos. This kit will contain everything the Ted K. Center and the Plattsburgh Housing Authority needs to continue this campaign once our class is over.


Conclusion Future success is the ultimate idea behind this campaign. Our goal of this campaign is to build positive perception and awareness for the Ted K. Center in the City of Plattsburgh. In order to achieve this goal, the results will be based on the distribution of the “I'm a Ted Kid” posters, the amount of usage the “I'm a Ted Kid” video receives, and the recognition of the “I'm a Ted Kid” slogan. Our hopes for the campaign is that people view and recognize the slogan, real-ize the wonderful activities that the Ted K. Center has to offer, and make the connection that the Plattsburgh Housing Authority and the Ted K. Center are positive examples of what the City of Plattsburgh community has to offer.


Ted Kid Campaign

Documents

Transcript of Ted Kid Campaign