Technology’s Impact on the Future of Meeting Space — Will You Be Ready?
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Transcript of Technology’s Impact on the Future of Meeting Space — Will You Be Ready?
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Multitasking and Connectivity
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Information Liberation
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Collaboration
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Speed
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Event apps will no longer exist.
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1990s 2010s 2030s
All events will have a virtual component.
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There will be no cash at events.
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Group business will be booked mostly online.
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Supplier professionals will become even more knowledgeable and trusted consultants.
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There will be less site visits.
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Coordinating event logistics will be automated.
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The industry processes we know today will be obliterated.
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The event business model will change. Ie. Crowdfunding
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Content will be crowdsourced or auto-generated.
We will leverage big data for attendee interest.
Attendees will curate context (ie. choose the meeting format and who they want to have speak)
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Our industry will embrace transparency.
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Hotels will do mostly group business.
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Economic impact will be the key metrics for CVBs.
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Technology will be an integrated part of the convention service team’s offerings.
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Manage
Comm.
Plan
Source
Strategize
Data
Mission
TechnologyTech
nolog
yProject
Management
SchedulingTransportation Housing
Surveys
Badges, Check-in, etc
Marketing
Design
Reg Social
Reports
Measure
Logistics
The Meeting Planning Process Pyramid
(c) Social Tables, 2014-2015
Site Selection
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TED Canada (Vancouver Convention Center)
Vancouver Convention Centre, TED
Custom Stadiums
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C2 Montreal (Arsenal)
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Innovation Zones
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Booths as Art Installations
Freeman booth at IAEE Expo! Expo! 2014
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The Old Way:Banquet
The New Way:Family Style
Out-of-the-Box:Extended Banquet Table / Serpentine Banquet
Small Dinners
Summit Outside
Social Tables Company Dinner, Newseum
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School for American Ballet, Winter Ball 2014
The Old Way:Staggered Ballroom
The New Way:Mixed Seating
Large Dinners
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The Old Way:Conference
The Old Way:U-Shape
The New Way:Hollow Rectangle
Board Meetings
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The Old Way:High Boys
The New Way:Parisian Cafe Style
Cocktail Receptions
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CONNECTING
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4,000 customers
100 countries
3 languages
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1 billion sq ft of function space
750,000 events created
100+ million attendees impacted
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a few of our awards