Technology Windows - The Sustainability Society · Challenge the future Technology Windows...
Transcript of Technology Windows - The Sustainability Society · Challenge the future Technology Windows...
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01/12/10
Challenge the future
Technology WindowsExperiences with an Innovation Tool for Identifying Sustainable Application Domains
Lenny van Onselen
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2Technology Windows
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3Technology Windows
Problem 1Gadgets
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4Technology Windows
Problem 2Gap between technology & market
They say it will close
When?
Technology Market
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5Technology Windows
Bridging the gap
Product- market
combinations
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6Technology Windows
Problem 3Little focus in FFE on sustainability
?
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7Technology Windows
Phases of the FFEOpportunity identification changed the most
Creative thinking
Starting point:The core
Opportunity identification
New ProductDevelopment
Assessing and substantiating
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8Technology Windows
Opportunity identificationA guideline for bridging the gap
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9Technology Windows
Technology WindowsA framework
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10Technology Windows
Evaluation of Technology Windows
• Case studies• 6 workshops• 2 student projects
• Quantitative analysis• Identifying themes• Cross-checking
Research method
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11Technology Windows
WorkshopsAnalysis
• Data types• Questionnaires• Evaluation by facilitators• Field notes• (Blog)reports• Pictures
• Participants• Designers, students and companies• 1-5 groups per session• 4-6 participants per group
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12Technology Windows
Workshops
• Questionnaire• Positive: ±
half
• Negative: ±
half• Maybe: few
• Results of workshop• Chosen ideas not in all cases sustainable
Results on sustainability
“because of the different thinking”
“because it can lead to totally new products in comparison
with improving existing products.”
“depending on the conversation with the expert
and the type of material.”
“I did not see a connection to sustainable design.”
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13Technology Windows
Student projects
• Data• Interviews• Student reports
• Interviewed participants• 2 students from project group• 1 teacher guiding several groups
Analysis
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14Technology Windows
Student projectsResults on method
Advantages Disadvantages
Focus on technology Guideline misses
Fun and interesting way No categorization of trends, strengths and condititions
Steps clear in figure How to find applications?
Structured & different approach Too fast, good opportunities might be overlooked
Fast in converging Difficult for surprising ideas
Find opportunities & brainstorm in structured way
Clear start for idea generation
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15Technology Windows
Discussion
• Brings structure
• Not proven• Market introduction• Sustainable innovation
• Not explicit on environmental aspects
• Trend: gadgets and low quality
• Valuable applications =More sustainable
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16Technology Windows
Conclusion
• Method is valuable for structuring SNPD
• Need for improvement on environmental aspects
• Guideline is improved in paper
• Use trainers, experts and facilitators