Technology use by different income groups
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PewInternet.org
Technology use by different income groups
Annual Welfare Research and Evaluation ConferenceU.S. Department of Health and Human ServicesMay 29, 2013
Mary Madden: Senior Researcher, Pew Internet ProjectEmail: [email protected] Twitter: @mary_madden
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Which Pew are you?
• Part of the Pew Research Center, a nonpartisan “fact tank” based in DC.
• PRC’s mission: provide high quality, impartial research that is freely available to the public
• Data from nationally representative telephone surveys of U.S. adults (on landlines and cell phones)
• For 13+ years of tech use data: www.pewinternet.org
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Keep in mind…
Low income = <30K in HH income/per yr- 10-15% respondents don’t report income- Lower levels of education- Higher proportion of young adults + seniorsMore likely to be: • African-American or Hispanic• Living in rural areas
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Internet users – 85% of adultsDecember 2012
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Broadband at home – 68% of adults December 2012
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Cell phones - 89% of adults January 2013
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Mobile devices are changing the way we think about
connectivity…
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“Cell-mostly” internet use
• 31% of cell internet users do most of their online browsing on their phones
Less than $30K = 43%*$30K-50K = 36%*$50-75K = 24%Over $75K = 21%
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Other devices
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Desktop or laptop - 78% of adults December 2012
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Tablet- 31% of adults January 2013
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Internet activities
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Search engines% of internet users in February 2012
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Health information in past 12 months% of internet users in September 2012
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SNS – 67% of internet usersDecember 2012
Less than $30K = 72%$30K-50K = 65%$50-75K = 66%Over $75K = 66%
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Cell phone activities
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Use email via phone% of cell owners September 2012
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Get news on phone% of cell users in April 2012
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Mobile pix% of cell owners September 2012
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Texting% of cell owners September 2012
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Use social networking site on phone% of cell users in April 2012
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Do banking on phone % of cell users in September 2012
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Get health information on phone% of cell users in April 2012
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Visit govt. website on phone% of cell users in April 2012
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Teens (12-17)
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Teen Internet Access Demographics% of teens in each demographic group
Access the Internet
Mobile Access to Internet
(phone, tablet, etc)
Access Internet
Mostly on Cell Phone
All teens, ages 12-17 (n=802) 95% 74% 25%Teen Gendera Boys(n=405) 97b 72 20b Girls (n=397) 93 76 29a
Age of Teena 12-13 (n=246) 93 71 16b 14-17 (n=556) 96 76 29a
Parent Household Incomea Less than $30,000/yr (n=154) 89 66 30c
b $30,000-$49,999 (n=155) 94 72 25c
c $50,000-$74,999 (n=110) 99a 79 14d $75,000+ (n=335) 99ab 79a 24c
Source: Pew Internet Teens and Privacy Management Survey, July 26-September 30, 2012. N=802 parents of teens ages 12-17 and 802 teens ages 12-17. Margin of error is +/- 4.5 percentage points.Note: Columns marked with a superscript letter (a) or another letter indicate a statistically significant difference between that row and the row designated by that superscript letter. Statistical significance is determined inside the specific section covering each demographic trait.
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Twitter and social networking site usage demographics Among teen internet users, the % who use a SNS or Twitter, by demographic
Use a social
networking site
Use Twitter
All teen internet users (n=778) 81% 24% Gender a Boys (n=395) 79 19 b Girls (n=383) 84 31a Age a 12-13 (n=234) 65 13 b 14-17 (n=544) 89a 30a Annual Household Income a Less than $50,000 (n=292) 83 24 b $50,000 or more (n=440) 78 24
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Thanks!Mary Madden: Senior Researcher, Pew Internet ProjectEmail: [email protected] Twitter: @mary_madden