Technology Trends & The Impact for Software Industry

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Technology Trends & The Impact for Software Industry

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand7 August 2012

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IT Trends

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Things that Baby Born after 2011does not know

Video tape

Travel Agents

Paper maps

Long distance call

Wired phones

Yellow and White Pages:

etc..

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15 Current Technologies My Newborn Son Won’t Use

http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use

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15 Current Technologies My Newborn Son Won’t Use

http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use

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Digital Revolution

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Gartner Hype Cycle of Emerging Technologies 2011

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Gartner Technology Trends 2012

Media tablets and beyond

Mobile-centric applications and interfaces

Social and contextual user experience

Application stores and marketplace

The Internet of everything

Next-generation analytics

Big data

In-memory computing

Extreme low-energy servers

Cloud computing

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Top 10 Gadget Trends

Nintendo Wii U

Android 4.0

iPad Mini

UltraBook

New MacAir

Kindle Fire II

iPhone 5

New iPad

Playstation Vista

Windows 8

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Thailand Technology Trends 2012

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Thailand Technology Trends 2012

Business Continuity

Cloud Computing

Online Consumerization

Predictive Analytic

Media Tablet and Beyonds

Mobile Centric Application, Contents & Interfaces

Social Network

High Speed Connectivity

12Source: wikipedia

Mobile Cloud Computing

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World IT Trends

Mobile Devices

BYOD

Cloud Computing

Social Network

Big Data

Large Data Center

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2014Mobile will become the most common

way of accessing the Internet

Source :Trending the future: Mobile Trends 2011

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Welcome toThe Post-PC Era

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Post-PC Era

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iPhone

19Source :London Futurists; [email protected]

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SmartPhones

Smartphone usage in Thailand in 2010 is 18% and expect to grow to 60-65% in 2015 [Frost & Sullivan]

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SmartPhone Market Shares Q3 2011

Source :Gartner 2011

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Smartphone Market Share

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Smartphone Sales Prediction

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Global smartphones annual sales will grow about 46 percent to 687.9 million units this year

and will touch 1.05 billion units in 2014

[Credit Suisse; Apr 2012]

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iPad

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More than 480,000 Tablets sold in Thailand

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Tablet Sales Prediction

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Devices sold in Thailand 2011 is follows: Tablet 480,000 units; Desktop 1,320,000 units and Notebook 2,020,000 units. In 2012; The number of

Tablets sold in Thailand is expected to be 2.5 million units.

[NECTEC; Apr 2012]

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Online shopping in Thailand in 2011 is 80%; expect to grow to 93% in the next 6 months:

59% of these are mobile shopping:

[Mastercard; Apr 2012]

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การใช้ Mobile Internet

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องค์กรในยุค 2012

Mobile Worker

Global (ลูกค้า ผู้ร่วมงาน พันธมิตร)

Anywhere, Anytime

การทำงานอย่างต่อเนื่อง (Business Continuity)

การเปล่ียนแปลงสู่ชีวิตดิจิตอล (Digital Life Convergence)

Source : http://www.rickscloud.com/

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แนวโน้มการใช้ซอฟต์แวร์

ต้องสามารถใช้ได้กับทุกอุปกรณ์ Notebook,Tablet,SmartPhone

สามารถเข้าถึงข้อมูลได้ทุกที่ ทุกเวลา และ ทุกอุปกรณ์สามารถใช้งานได้อย่างต่อเนื่อง โดยไม่หยุดชะงัก และข้อมูลไม่สูญหายคิดค่าใช้จ่ายตามการใช้งาน OPEX ไม่ใช่ CAPEX

เป็นบริการ (Service) ไม่ใช่ ผลิตภัณฑ์ (Product)

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GMail

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Picasa

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Google Calendar

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Google Calendar

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Cloud Storage

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Dropbox

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Dropbox

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B2S BookStore

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WealthMagic

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เครื่องวัดความดัน

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my.withings.com

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Withings บน iPad

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54Source: wikipedia


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Three layers of Cloud services

Source : JAVA IN THE CLOUDPAAS PLATFORM IN COMPARISON, Eberhard Wolff

57Source : http://acloudyplace.com/

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Is this just Hosting 2.0?

Cloud Players Hosting Players

Only few can afford billions dollar investment on data centers

Hundreds of them aroundthe world

No, they have different architecturesand business model

Source : I’m Cloud Confused

Hosting Players

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Top Public Cloud Provider 2011

Amazon

Verizon/Terremark

IBM

Salesforce.com

CSC

Rackspace

Google

BlueLock

Microsoft

Joyent

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Google Compute Engine

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Cloud Computing : SaaS

Gmail

Google Apps

Dropbox

Salesforce.com

Zoho

Microsoft Office 365

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9 Trends that Impact the Future of Mobile Cloud Computing

Enterprise and consumer mobiles apps are getting increasingly smart

Phone network providers are trying to climb up the value chain.

4G LTE compatible devices are supporting bandwidth intensive applications

The entry of iPads into the enterprise space

HTML5.

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9 Trends that Impact the Future of Mobile Cloud Computing

The rise of mobile commerce

Fragility of mobile devices.

Increase in the worker mobility

Fragmentation of devices.

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“Cloud computing will transform the IT industry as it will alter the financial model upon

which investors look at technology providers, and it will change vertical industries, making the impact of the Internet on

the music industry look like a minor bleep,”.

Peter Sondergaard, senior vice president at Gartner

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“At year-end 2016, more than 50 percent of Global 1000 companies

will have stored customer-sensitive data in the public cloud.”.

Gartner Prediction 2012

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Public Clouds Will Grow To 10%

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Top 5 Cloud Computing Trends

IT departments will be forever changed

Cloud security will no longer be an issue

Custom cloud computing services

Custom software development will shift towards the cloud

Innovation


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Cloud Computing Opportunity for SME

Use ICT for their business with low investment (no CAPEX; pay as you go)

Buy ICT as Services (subscription model) such as SaaS

Can focus on their business

Business Continuity

New Business Opportunity

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Cloud Readiness Index 2011

Source : Asia Cloud Computing Association: September 2011

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BSA GlobalCloud Computing Scorecard

Source : BSA GlobalCloud Computing Scorecard: Feb 2012

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BSA GlobalCloud Computing Scorecard

Source : BSA GlobalCloud Computing Scorecard: Feb 2012

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Cloud Computing in Thailand

Private Cloud in Enterprise

Government Cloud Computing

More public IaaS / SaaS services

Thai Software Companies will start exploring cloud.

International software vendors will offer more SaaS


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How Will Cloud Computing Impact IT Industry?

IT Infrastructure will change dramatically

Some IT jobs may vanish altogether. New skills will be in demand.

The way applications are developed, tested, deployed and continuously re-factored will undergo a change

The selling and licensing of applications will change too.

Business models will change.

The architecture of applications will continue to evolve.

Data volumes will skyrocket.

Source: Dorai's Learn Log

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The World in 2020

75Source: Source: http://www.futureagenda.org/

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12 Massive Changes That Will Transform The Software Industry

Within 5 Years

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Cloud computing changes how companies buy software.

Instead of spending a chunk of cash buying software licenses every three to five years, companies are buying subscriptions and getting their software delivered over the Internet.

Winners: Companies with cloud in their DNA like Salesforce.com, Google Apps and startups

Losers: Traditional software players like Oracle, Microsoft, and SAP.

Source: http://www.businessinsider.com//

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Bottoms-up marketing tactics change which software companies buy.

Instead of spending a chunk of cash buying software licenses every three to five years, companies are buying subscriptions and getting their software delivered over the Internet.

Winners: Any company selling directly to employees.

Losers: IT departments and sometimes their companies.


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Desktop virtualization changes how companies deliver software.

People want to work on their own devices and use software they like. Companies need to control software and protect important data. Desktop virtualization does this. It is often called Desktop as a Service (DaaS).

Winners: Companies like Dell, Wipro, VMware, Red Hat, Citrix

Losers:Noone.


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Windows 8's 'Metro' interface will change how people use Windows

Everything about Windows. Microsoft has introduced a new Metro interface that won't work with older Windows apps and has a totally new user interface geared for touch.

Winners: PC makers, who will be able to use Windows 8 to make Windows-based tablets.

Losers:Microsoft's faithful who hate to relearn how to use Windows.


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The move to Web apps is breaking Microsoft's monopoly

New web technologies like HTML5 mean that great software can be written for the browser and not a particular operating system like Windows.

Winners: Cloud/web companies like Google, software developers, and Linux vendors like Red Hat and Canonical.

Losers: Microsoft and its most established Windows software developers, but maybe not permanently


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Mobile computing changes where software is used

Software needs to be accessible anywhere on any device and can't be stuck in one place anymore. People want to be able to access work while at the beach or soccer field

Winners: Employees. They get the freedom to work anywhere. Device makers like Apple, Samsung. Also network companies like Cisco, Verizon,

Losers: Only companies stupid enough not to see this giant wave of mobile coming.


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App stores change how much people are willing to pay for software

Apple's app store has trained consumers to pay a lot less for software than we used to. We're forking out $0-$10 instead of $30-$100.

Winners: Consumers. Startups with alternative business models: Rovio, Zynga, and so on.

Losers: Traditional desktop software makers who focused on Windows apps.


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The death of the mouse changes the software user interface

Touch and gesture interface is changing how we interact with software.

Winners: Our wrists. People with disabilities. Plus gesture-based computing has created a whole new class of cool apps like these Kinect Hacks.

Losers: Trackball makers and mice makers like HP, Logitech, Microsoft, and Apple. Traditional PC makers who haven't yet built any tablets competitive with Apple's iPad.


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Open source changes how software is written

Software is being written by a crowd — anyone who wants to contribute — not controlled by a company.

Winners: The people and companies using the software. Open source foundations like the Linux Foundation, Mozilla, Apache Foundation, Outercurve. Open source projects from companies like Red Hat.

Losers: Traditional proprietary software makers


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Open source changes who controls software

Many open source projects require that the software must always remain open and available for anyone to see the code and change it.

Winners: The people using and contributing to the software. Open source companies like Red Hat and Canonical.

Losers: Proprietary software vendors


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Big data changes what can be done with software

New technologies like noSQL databases and Hadoop allow massive amounts of data to be collected, stored, and analyzed inexpensively. This allows all kinds of new software to be created.

Winners: Cloud software companies that service consumers and have to scale big, Enterprises that want to analyze trends but couldn't afford old fashioned data warehouses. Storage equipment makers

Losers: big data doesn't really replace anything, it augments it.


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Social media changes how software is used

Social media is being embedded into everything, from our spreadsheets to our televisions. People want to work together, discuss, find experts, get immediate feedback and so on.

Winners: Facebook, LinkedIn, Google, Yammer, file-sharing services like Box, Salesforce, social media monitoring tools like Lithium, Microsoft and any other company adding social features to their software.

Losers: Most companies are finding ways to cash in.


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www.facebook.com/softwareparkthailand

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Thank you

[email protected]/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand

http://www.swpark.or.th/

Technology Trends & The Impact for Software Industry

Technology

Transcript of Technology Trends & The Impact for Software Industry