TECHNOLOGY TRENDS · •Mobile is now the dominant consumer technology, eclipsing PCs. •Voice is...

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TECHNOLOGY TRENDS: through the lens of the companies shaping tomorrow

Transcript of TECHNOLOGY TRENDS · •Mobile is now the dominant consumer technology, eclipsing PCs. •Voice is...

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TECHNOLOGY TRENDS:

through the lens of the

companies shaping tomorrow

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BRIAN CORCORAN

for public praise:

@brianc13

for private criticism:

[email protected]

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TWO DRIVERS OF TECHNOLOGY:

1. tech companies

2. users

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TECH COMPANIES ARE RESHAPING OUR SOCIETIES…

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…NONE MORE THAN THE BIG 5

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1. MacBooks iPads

2. iPhone 7 camera

3. Air Pods

4. Siri opening up

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1. Mobile-only search index

2. Pixel phone

3. Google Assistant

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1. Phones no, Surface yes

2. Windows Microsoft 365

3. LinkedIn purchase

4. HoloLens “mixed reality"

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1. Alexa

2. Echo

3. Prime Instant Video

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1. Ad saturation risk, pushing video ads

2. New editorial responsibility?

3. Diversified ecosystem

4. Oculus

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MESSAGING

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700m 823m 806m

1bn* 1bn+ 1bn+

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• 150m DAUs

• 1bn snaps daily

• 10bn videos daily

• serious competitor to Facebook,

and for TV ad revenue

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10 EMERGENT PATTERNS

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• Mobile is now the dominant consumer technology, eclipsing PCs.

• Voice is becoming a increasingly important UI.

• Wearables bring tech into ever-closer physical - and psychological -

proximity to us.

• IoT is getting closer, driven by the intersection of mobile, wearables,

APIs and voice UI.

• Bricks and mortar retail will come under increasing pressure from online

retailers & platforms (but fulfilment remains an unsolved problem).

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• Messaging marks a generational shift in communication preferences -

asynchronous preferred

• AR & VR will soon be commonplace in entertainment

- other use cases will follow.

• Visual communications and replacing textual ones for millennials:

Snapchat defines that

• Media is increasingly in the hands of tech companies - TV ads will be

disrupted (e.g. Netflix, Prime - but not in 2017)

• TV ad money has to go somewhere - Facebook and Snapchat look like

two of the best bets there

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5 IMPLICATIONS FOR TOURISM

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MOBILE

• Internet marketing in tourism now must be mobile-centric

• Ignore Google mobile index at your peril

• Local SEO is increasing in importance

• Booking & payments must be designed for mobile

• Mobile as a sales channel is becoming key for everyone

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WEARABLES

• There will be new opportunities as wearables and voice UI become

more common

• “Physical-digital interactions” will increase and will become more

seamless e.g. check in with an Apple Watch

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AUGMENTED REALITY

• AR will enable a whole new set of richer, previously unavailable

interactive experiences

• Pokemon Go has opened the door to location-based AR games

• Previously unexciting places can be reimagined

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CONNECTIVITY

• The more mobile and wearables become conduits to cloud

services and IoT, the more the demand for free, flawless internet

connectivity will grow.

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CHANNELS

• More than ever, businesses need to adapt to their customers’

behaviours and habitats

• Message apps and visual communications are becoming increasingly

critical for communicating

• Millennials less tolerant of “old” channels

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MOORE’S LAW:

overall processing power for computers

will double every two years

- Gordon Moore, INTEL, 1965

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Could it apply to human tech consumption too?

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THANKS!

@brianc13

[email protected]

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