Technology Trend 2012 in Sundae Customer Day 2012

8/2/2019 Technology Trend 2012 in Sundae Customer Day 2012

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Mr. Navik NumsiangManaging Director | Sundae Solu8ons



Key Market Trends

Mobility

Smartphonesoutsell PCs

By 2013, mobile

devices will be theprimary method ofinternet access

worldwide

Cloud

0% of newsoIware offerings

this year will beavailable as cloud

services

Data

Data volume forenterprise

applica8ons isdoubling every 1

months



Anywhere. Anytime.adv. \- ˌ(h)wer, -(h)w ər\

At, in, or to any place or point

adv. \ ˈe-n ē -ˌ t ī m\

At any time whatever



Mobile, Mobile and Mobile



What is the Size of the Global Mobile Market?

MicrosoI Tag 2011 Mobile Sta8s8cs



Global Smartphone Penetra@on:Lead by Asia

Google/ psos Study, 2011



“In 2012, mobility and the cloud will continue to createopportunities for businesses to engage with customers inintelligent ways across all touch points.



Data In, Data Out



Effect of Mobile CRM



Return on Investment from Mobility



SMS - takes 6 sec. to deliver an avg. message andthen read within the next 5 mins by > 90% of recipients.



Cloud



80% of new software offerings this year, 2012, will be

available as cloud services



Choices, choices

On-Premise

Saas – SoIware As A Service

Cloud



Email Marke@ng s@ll ALIVE!



In 2011, email marketing became the centralhub of online marketing, and usage of email marketing

will likely grow in 2012.



ROI of Digital Channels



§

Highly targeted§ mmediate§ Measurable§ Reach§ Cost Effec8ve

What’s Good about Email Marke@ng?



Any Insight.Noun \ ˈ in-ˌs ī t\

The power or act of seeing into a situation



CRM systems generate and collect a great deal of data.Unfortunately, much of this information goes to wastebecause the possibilities for exploiting it are ignored.



Social Network



Peer Pressure SUPPORT

’m looking fora new camera.

Have you thoughtabout a DSLR?

like the small. Easy tocarry ones. They are

inexpensive and the takegreat shots.

had a really badexperience with the

Model Z from Quartec.Stay away from that one!



It’s a difficult area but social CRM has matured. In 2012,expect to see much better social monitoring andengagement tools integrated into CRMs.



Lets take a look at the fundamental changes that Social CRM isintroducing to the current, tradi@onal CRM in terms of…



There are 2 key reasons forthis:

1. There is no clearlydened strategy in

advance ofdeployment of thesolu8on

2. As a result the wrongsolu8on is chosen anddeployed

The Last:Strategy comes rst and Technology comes second

B a s ed o n a 2 0 0 9

s u r v e y , 4 7 % p e r c e n t

o f a l l s o l u 8 o n p r o j e c t s

f a i l t o m e e t t h e i r

o b j e c 8 v e s.



Mr. Navik NumsiangManaging Director | Sundae Solu8onsE: [email protected]: @naviknF: facebook.com/navikn

Technology Trend 2012 in Sundae Customer Day 2012

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