Technology Strategy Board - Driving Innovation (Nick Appleyard)
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Tinder Foundation Employability Specialist Network Event - 19th June 2014 Presentation from Nick Appleyard (Head of Digital, Technology Strategy Board)
Transcript of Technology Strategy Board - Driving Innovation (Nick Appleyard)
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Good News
In Q2 2013, only 14% of UK adults had never used the Internet.
That’s one of the best inclusion rates in the world
We have embraced mobile internet more than anyone else worldwide
We spend more time online than anyone else…
…and more money
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Bad NewsAt Q2 2013, 14% of UK adults had
never used the Internet.That’s 7.1million people.
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59% are women (compared to 51% of adult population)
16-24 25-34 35-44 45-54 55-64 65-74 75+ -
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Female
Male
Age Group
Thou
sand
s of
Exc
lude
d Pe
ople
72% are over 65 (compared to 21% of adult population)
55% are disabled (compared to 25% of adult population)
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Reasons for households not having Internet access, 2013
Don't need Internet
Lack of skills
Equipment costs
Access costs
Have access elsewhere
Privacy /security
Disability
Other reason
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Internet-literate adults use the internet to prepare for & achieve employment
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<£200
£200-£299
£300-£399
£400-£499
£500-£599
£600-£699
£700-£799
£800-£899
£900-£999
£1000-£1499
£1500-£1999
£2000+0%
2%
4%
6%
8%
10%
12%
All adultsNon internet-using
Weekly wage
Not being internet-literate affects employment prospects
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The Design Problem - I
People needing help using the internet for employment issues look like this
People designing the internet look like this
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Compared to UK Adult Population:
Web Developers are:• Younger• Much more Male • More Metropolitan• Much more Technical• (Self) Employed• More wealthy• Whiter
Internet Learners are:• Older• More Female• More Regional• Not Technical• Less Employed• Less wealthy• Diverse backgrounds
People helping other people to use the internet look like this...
We have to understand each other, as well as computers!
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The Design Problem - II
16Learning something new in a foreign language is especially challenging!
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Compared to UK Adult Population:
Web Developers are:• Younger• Much more Male • More Metropolitan• Much more Technical• (Self) Employed• More wealthy• Whiter• English-Speaking• More International
Internet Learners are:• Older• More Female• More Regional• Not Technical• Less Employed• Less wealthy• Diverse backgrounds • Diverse languages• More International
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The Design Solution
Translate
Empathise
Rebalance
TeachTeach
Achieve
