Technology: Social Media 101

Technology: Social Media 101Maurice Cherry, June 13, 2009Use #yeosm101 when commenting on Twitter

2009 YEO Network National Convening – Atlanta, GA

AGENDAWho is this guy?

What is social media?

When did this happen?

Why do I need it?

Where do I begin?

How do I measure it?

Questions


Who is

this guy?


MAURICE CHERRY


• CSO at Relate Media Group, Creative Principal at 3eighteen media, Founder ofBlack Weblog Awards

• Based in Atlanta, GA

• Ten years web and graphic designexperience (NASA, AT&T, AutoTrader.com, WebMD)

• Six years social media strategy experience

• (Awesome hair, not pictured)

OTHER PANELISTS


• Chris Petley (Leon County Schools)

• Jae Scarborough (Relate Media Group)

• Jon Birdsong (Relate Media Group)

• Shana Glickfield (NextGenWeb.org)

DEFINITION OF SOCIAL MEDIASocial media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video, and audio.


Source: Wikipedia

Isn’`



isn’t

When did

this happen?


CHAT ROOMSFORUMSIRCBBSUSENETWEB RINGSLISTSERVSGUEST BOOKS


Photo courtesy of Stock Xchange

AND THEN THERE WERE BLOGS…


Photo courtesy of Flickr

Why do I

need it?


IT’s EVERYWHERE YOU WANNA BE• Wikipedia: 4,000,000+ articles worldwide

• YouTube: 65,000 new videos uploaded daily

• Blogger: 200,000,000+ blogs

• 73% of active online users have a blog• 45% of them have their own blog

• 57% have joined a social network

• 83% have watched video clips


Sources: Wikipedia, YouTube, Blogger, Universal McCann Comparative Study on Social Media Trends (April 2008)

ADVERTISEMENTS, SCHMADVERTISEMENTS• 90% of people who can skip ads will (Thanks TiVo!)

• The avg. person is exposed to 3000 ads daily

• Only 14% of people trust ads

• 78% of people trust the recommendations of

others (i.e., they don’t care about your ad)


Sources: Universal McCann Comparative Study on Social Media Trends (April 2008)

THAT’S WHERE THE MONEY IS• $10 billion: the amount of online donations in

2007 (a 52% increase from 2006)

• 51% of wealthy (income >$100,000) donors

prefer to give money online• 52% of them are on YouTube

• 14% are on MySpace

• 12% are on Flickr

• 9% are on Facebook


Sources: Convio The Wired Wealthy (March 2008)

Where do I

begin?


JUMP IN, THE WATER’S FINE• The best way to get started is to just start

• Make it simple for people to get involved

• Listen to your audience and engage with them

• Leverage your other social media properties


IT’S BETTER TO GIVE THAN RECEIVE• Be honest and think long-term

• Give incentives to those who evangelize

your brand to increase word-of-mouth and

exposure

• Above all else, BE SOCIAL AND HAVE FUN!


• Step 1: Go to flickr.com and click the “Create Your

Account” button.

• Step 2: Sign up for a Yahoo! ID (if you don’t have one).

• Step 3: Create your Flickr screen name and click the

“Create Your Account” button.

• Step 4: Upload photos and find your friends!


Share your photos. Watch the world.

FLICKR 101• Tag your photos appropriately

• Gather your photos in sets and collections

• Fill out your profile

• Choose your method for uploading photos (web, e-mail,

mobile, iPhoto, etc.)

• Link your blog, Twitter and/or Facebook

• Leave comments and notes on photos

• Create slideshows for your website (via FlickrSlidr)


• Step 1: Go to facebook.com and fill out the information.

• Step 2: Confirm your account (you should get an email)

• Step 3: Connect!


Even your mom’s on it.

FACEBOOK 101• Find your friends on Facebook and connect with them

• Don’t overdo it

• It’s OK to say ‘no’

• Use the privacy settings

• The writing’s on the wall – literally

• Link your mobile device

• Don’t ‘poke’


• Step 1: Go to twitter.com and click “Get Started – Join!”

• Step 2: Fill out the form.

• Step 3: Click “Create my account!”

• Step 4: Tweet away!


What are you doing?

TWITTER 101• Find your Twitter client of choice

(web, desktop, mobile, or any combination)

• Find your friends on Twitter and chat with them

• Mix up your tweets with replies, general tweets, and

links – spice it up!

• Use a URL shortener for long links (bit.ly, tr.im)

• Hashtags add context and metadata to your tweets

• Link your mobile device

• When in doubt, ask!


• Step 1: Go to youtube.com and click “Sign Up”.

• Step 2: Fill out the form and click “I accept”.

• Step 3: Either add YouTube to your Google account (if

you have one) or create a new Google account here.

• Step 4: Fill out your profile and upload some videos!


Broadcast Yourself.

YOUTUBE 101• Subscribe to channels

• Rate videos and select favorites

• Share videos, but moderate your comments very closely

• Link your Facebook and Twitter


How do I

measure it?


FIND THE CONVERSATIONS• Keyword Monitoring

• RSS Feeds

• Search Engine Results

• Become involved in the social media space


CONNECT THE DOTS• Tie social media campaigns to clear marketing

or financial goals

• Measure your goals and publicize your success

• Seek areas for cross-promotion for increased

exposure


Questions?(Thanks for having us!)

Remember, comment on Twitter with #yeosm101


TECHNOLOGY: SOCIAL MEDIA 101


Maurice Cherry

[email protected]

relatemediagroup.com

3eighteenmedia.com

Technology: Social Media 101

Technology

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