Technology Session

AuctionTime

Nate Meiergerd • AuctionTime August 1-2, 2017

Utilizing Pre-AuctionTime and AuctionTimeto Effectively Manage Aging Inventory

Pre-AuctionTimeOpportunity to move inventory wholesale before the auction date

SOLD

AuctionTimeMoving equipment quickly and cost-effectively

Technology Session

Fastline

Susan Arterburn • Fastline Media GroupAugust 1-2, 2017

The Company

• P&K Equipment, P&K Mid-West• 19 locations• John Deere dealers

Their Challenge

• Marketing strategy changing• More digital with same budget

• Focus on OK, TX, KS, AR, IA, IL

• 4wd, Harvesting, Hay, Planting,

Sprayers

Fastline’s Solution

• Multi-level digital campaign • Geotargeted, Category-specific banner ads on

Fastline.com• Cobranded Retargeting • Item Reminder on Fastline.com

• Supported with print exposure

Geo- and Category-Targeted Banner Ads

• Three Sizes– Leaderboard, Wide

Skyscraper, Big Box– Multiple positions:

Drill Down, Listings pages

– 60,000-75,000 monthly impressions

Cobranded Remarketing

– Geographic and Category targeting– 61,000 impressions (May)– 81 Clicks (0.13% click thru)

Item Reminder

The Results

• Successfully migrated marketing strategy for more digital exposure

• Over 120,000+ impressions in May

• Continuing with product mix – adjusting creative to match specials and seasons

Technology Session

IronConnect

A.J. Neifert • IronConnect LLCAugust 1-2, 2017

Equipment Channel

Case Study

Challenge: Predicting Sprayer & Planter Demand

• Are those units set up correctly?

• Are we into those units for the best price out there on the market?

• Do we have the right number of Sprayers & Planters?

Solution: Want to Buy Message

• All starts with the salesmen• Access every dealer inventory in North

America • Find units that are not even on the

market yet • Get multiple units/options back in a

hurry

Outcomes

• Capitalize on every deal• Lower your cost to carry….run “lean”• Margins are protected• Avoid the auction block on excess units

Thank You!!!

Technology SessionIron Solutions

Manda Patrick • Iron SolutionsAugust 1-2, 2017

Case Study: Plains Ag• 10 Store Case IH & New Holland dealer in

ND/MT• Acquired Northern Plains in 2014, who was

an IronHQ® user• Scott Grundstad, Director or Sales

Problems• Multiple systems for multiple

processes– Excel sheets, text

messages, email chains• Inconsistent Processes

between Stores• Lack of transparency of

sales• Trade approvals done at the

store level without corporate transparency

Standardized Trade In ProcessTHEN

Store managers approved trades

NOW

Equipment valued on

Trade is sent to Director of Sales for approval

CommunicationTHEN

Sales reps activities tracked on honor system

Trades & Sales were emailed 1x/week in an excel sheet

NOW

Sales activities tracked through Iron HQ

Trade & Sales Notifications sent 3x/Day

Marketing &• More Data = Better Customer

Segmentation– Email & call lists for Parts &

Service– Easily send emails to current

customers• Remarketing made easy

– List on IronSearch.com with just a click, or keep your inventory private

THEN

Manually look up every piece of inventory for re-pricing

Guess what the future market was going to do to anticipate

future margins

NOW

Value entire inventory with just a click

Forecast that value out 1-84 months

“A Well Oiled Machine”✓ Quick trade approvals✓ Increased accountability✓ Streamlined communication✓ Future forecast reduce lot rot and increase margins =

Proactive Inventory Management✓ Post sales marketing for Parts & Service✓ Nightly business system updates✓ Remarketing with “just a click”

Technology Session

Machinery PeteThe Power of Consumer Data

Brad Long • Machinery PeteAugust 1-2, 2017

THE DIGITAL SHIFT

Rise of Mobile: globally 1.08B people own and use a smartphone daily

This opens up the floor for real-time communication between you and your

consumers

CONSUMER ENGAGEMENT BY MEDIA TYPE(avg. use per day)

STANDING OUT

On average consumers today are exposed to 5,000 marketing messages

dailyWhat is your digital strategy?How do you know its working?

DEALERSHIP CASE STUDY: A TARGETED APPROACH

EMAIL MARKETING

Goal: Send promotional messaging containing equipment listings to drive sales

Approach: Use the industry’s leading farmer database of 1.6 M farmers creating tailored plan for dealership

TARGETING FARMERS BASED ON

Geography Crop/Acres Manufacturer Preference

DEALERSHIP CASE STUDY: A TARGETED APPROACH

RETARGETING

Goal: Influence online equipment shoppers to buy from dealership

Approach: Drive in-market farmers visiting MachineryPete.com to dealership website using retargeting ads

STAYING TOP OF MIND AS FARM EQUIPMENT BUYERS BROWSE THE WEB

RESULTS

DIGITAL EXPOSURE

BUILDING BRAND RECOGNITION

SALES OFFLINE

“The Machinery Pete approach to (the) email campaign product has led to

numerous successful transactions… (the) website’s simplicity and their

commitment to helping end users find the right equipment is a win-win for any

equipment dealership” – Dealership Partner

Thank You

Technology Session

Tractor House

Nate Meiergerd • Tractor HouseAugust 1-2, 2017

Print As An Effective Driver Of Online Traffic

Print As An Effective Driver Of Online Traffic

Print As An Effective Driver Of Online Traffic

Print As An Effective Driver Of Online Traffic

Print As An Effective Driver Of Online Traffic

Print As An Effective Driver Of Online Traffic