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Technology & Sales
“Getting an Interview in Today’s Competitive Global Marketplace”
Ch. 15, Slide 2
Job Search 2010Global
Marketplace Sales & Marketing
TargetedJob Search
#1 Marketing ToolResume
Cover Letter andReferences
Ch. 15, Slide 3
Global Labor MarketplaceCompetitive Capitalism Downsizing Outsourcing Globalizing Generalist Specialist Versatilist
Ch. 15, Slide 4
Average American keeps a job less than 2 years 40% of American jobs are contingent 51% of workforce are women 78% increase in 65+ in next 10 years 80% of employers Google applicants 200+ average applications/opening in Portland 70% of current jobs gone by 2026
Marketplace Facts
Oregon Employer Expectations . . .
99% Work Ethic 96% English Language 95% Reading & Writing 94% Interpersonal Skills
94% Problem Solving & Critical Thinking 90% Math 68% Computer Savvy 68% Leadership 58% Manual Labor 44% Tools & Machines 40% Spanish Speaking
Ch. 15, Slide 5
Current Job Trends . . . Replacing Low Performing Employees Emphasis on Social Media to Strengthen Brand Rehiring Laid Off Workers Flexible Work Arrangements Cutting Perks & Benefits including Travel Rehiring Retirees & Postponing Retirement Freelance or Contract Hiring Green Jobs Bi-lingual Recruitment
Ch. 15, Slide 6
It’s All About SALES . . .
“To convince & persuade another about the VALUE of something or
someone” in this case YOU! Webster’s Dictionary
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Sales & Marketing
Know the Product • Experience
• Interests • Skills
• Personality • Values
Ch. 15, Slide 8
Sales & Marketing
Believe in the Product!•Handle Your Emotions & Personality•Tell the Truth •Self-Promotion
Ch. 15, Slide 9
Sales & MarketingDecision Maker
“What do you want?”
Goal Setter “Are you committed?”
Action Planner“What actions & by when?
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Four Parts of SALES . . .
Who
Why
What
Ask
Ch. 15, Slide 11
Ch. 15, Slide 12
Search Job Boards, Search Engines, Databases
Search Employer Websites
Targeted Job Search
Search Classifieds & Craig’s List
Use Career Connections & List Service
Use Staffing Services Attend Career Fairs
NETWORKING . . . #1 Way to Get Job!
Ch. 15, Slide 13
Discover Hidden Job Market Join & Participate in Linked In Join & Participate in Professional Associations Create of List of all friends & family & work it Maintain good relations with former employers Volunteer
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Heading and Objective
List name, mailing address, phone & email
Career objective customized for a targeted job
The Targeted Résumé
Ch. 15, Slide 15
Summary of Qualifications
Provide 3 to 8 bulleted statements
List your most impressive qualifications: experience, skills, education, awards
Customize the statements to fit the requirements of the targeted job
The Targeted Résumé
Ch. 15, Slide 16
Capabilities and Skills Highlight your technical skills like MS
Office, type 60wpm, General Ledger Accounting, and Internet proficiency
- Organized holiday awards program for 1200 attendees and 140 awardees- Praised by top management for enthusiastic teamwork and achievement.
The Targeted Résumé
Emphasize your nontechnical skills and give evidence of communication, management, and interpersonal skills. Quantify when you can.
Ch. 15, Slide 17
Work Experience
List your jobs (paid or unpaid) in reverse chronological orderBold Job Title – unbold employer's name and city, dates of employment (month, year)Customer Service AssociateNordstrom Portland, Oregon 04/07 to 05/08
The Targeted Résumé
Ch. 15, Slide 18
Work Experience
Create Bullets with action verbs to describe your experience
- Prepared state and federal tax returns for individuals with incomes under $25,000
- Conducted interviews with over 50 individuals to elicit data regarding taxes
The Targeted Résumé
Summarize your achievements and skillsrelevant to the targeted job (quantify)
Ch. 15, Slide 19
Education
Bold your degree with major – unbold institution, city & state and graduation year
Bullet GPA and any relevant activities
The Targeted Résumé
Associate of Applied Science - AccountingPortland Community College Portland, Oregon 2010- 3.75 GPA – Dean’s List - Business Club
Ch. 15, Slide 20
Awards, Honors, and Activities Show that you are well-rounded
The Targeted Résumé
List awards and extracurricular activities, especially if they demonstrate leadership, teamwork, reliability, loyalty, initiative, efficiency, and self-sufficiency
Ch. 15, Slide 21
Final TipsThe Targeted Résumé
Look for ways to condense your data
Project professionalism and quality
Avoid personal pronouns, sentences, paragraphs
Use quality 20# off-white paper and printer
Have good editor critique your résumé
Proofread! Proofread! Proofread!
Ch. 15, Slide 22
Poor Résumé RÉSUMÉ OF
JENNIE JENKINS3320 Lafayette Street, #12San Leandro, CA 94561
(415) 781-5592OBJECTIVE: An entry-level position where my proven communication,
accounting, and administrative skills could be utilized in a path leading to advancement into management eventually.
DEGREE from San Francisco State University. Broadcast Communication Arts. Bachelor of arts. 3.2 in major.
EXPERIENCEApprentice KPFA - 94.1 in Berkeley, CA. Duties included scheduling studios. Also
recruited staff. Some paperwork. Often given responsibility to act as production manager. 10/06 to present.
Pacifica HousePosition for financial manager. Duties included payroll and benefits for employees of shelter. Was responsible for the books, also for cash trans-actions. Took care of some donations. Expected to help raise funds. I prepared all payroll reports. Also petty cash. Chaotic environment, underfunded.
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Spring, 2006 Worked for one spring with Renaissance Rainbow, which is a performing arts troupe operating out of San Francisco. My duties included scheduling interviews with print and broadcast journalists. Was responsible for volunteers and publicity.
Other temporary positionsManpower, Inc. San Francisco. Worked at many different places as a temp. 2004-06. Dohring Company. File clerk, receptionist, general duties. Other places. Good Earth Restaurant - server 2003-2005.
PersonalSelf-starter, can finish jobs without supervision.Marital status: single Birth: 6/15/83Health: Excellent Hobbies: Knitting, singing, like to readFirst Baptist Choir Awards: Spirit Award, Oakland High
SchoolDean's List, college, 2 semesters
Ch. 15, Slide 24
Improved Résumé Jennifer Marie Jenkins
3320 Lafayette Street, #12San Leandro, CA 94561
(415) 781-5592Objective: Administrative Manager proficient in
Payroll Accounting Employee Benefits Customer Service
SUMMARY OF QUALIFICATIONS2 years' experience in responsible administrative and accounting positionsDisciplined self-starter; able to work without supervisionProficient with PCs including Word, Excel, and InternetCan be counted on to follow through on every detail, until a task is successfully completedB.A. degree, San Francisco State University
RELEVANT EXPERIENCE
Apprentice, Radio Production
KPFA - 94.1 Berkeley, CA 10/06 to present• Schedule studios, recruit support staff• Process scripts, permissions, and logs involved in weekly productions
Ch. 15, Slide 25
Financial ManagerThe Pacifica House San Francisco, CA 04/04- 12/07
• Used computer to manage payroll and employee benefits for a staff of 26
• Completed all projects on time in chaotic environment of homeless shelter
• Managed agency's cash flow, involving funder reimbursements, in-kind donations, and fund-raising
• Processed all accounts payable and receivable, monthly, and quarterly statistical
reports for local, state, and federal funding agencies; oversaw petty cash
• Designed a flow chart to track success of a $25,000 fund-raising project
Publicity CoordinatorRenaissance Rainbow San Francisco, CA 01/04 – 01/04
• Scheduled all media interviews and supervised volunteers for performance troupe• Coordinated 5000 piece publicity mailings for African-American Performance Arts
Improved Résumé
Ch. 15, Slide 26
Office Clerical/AccountingManpower San Francisco, CA 09/02- 01/04
- Developed customer service skills as telephone interviewer on 53 line phone- Maintained files, routed incoming telephone calls, input employee progress journals
- Prepared interoffice memos, recorded accounts payable checks, keyboarded accounts payable correspondence
- Learned e-mail systems in various assignments
EDUCATIONBachelor of Arts in Broadcast Communication ArtsSan Francisco State University San Francisco, CA 2005- GPA in major: 3.2 - Dean's list, 2 semesters
Improved Résumé
Ch. 15, Slide 27
Company database Complete online form with your résumé
information.
Fax If you are faxing or sending a résumé
by e-mail, consider following up with hard copy.
Submitting Your Résumé
Ch. 15, Slide 28
Submitting Your Résumé Word Document
Send your résumé by surface mail or as e-mail attachment.
Plain-text, ASCII Document Embed within e-mail or send as attachment.
PDF Document Use Adobe software to convert your résumé.
Send as attachment.
Ch. 15, Slide 29
Optimizing Your Résumé for Today's Technologies
1. Print-based résumé
2. Scannable/plain-text résumé
You need two résumé versions:
Ch. 15, Slide 30
To prepare a scannable résumé: Convert your print résumé. Use a popular large font (such as 12-
point Times New Roman or Arial). Remove underlining, italics, open bullets. Be sure to include keywords mentioned
in job description.
Optimizing Your Résumé for Today's Technologies
Ch. 15, Slide 31
Optimizing Your Résumé for Today's Technologies
To prepare a plain-text résumé: Reformat with shorter lines (no more
than 65 characters). Move all text to the left. Consider using equals signs (= = =) or
tildes (~ ~ ~) to separate items and enhance format.
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Save file in plain-text (.txt) or rich text (.rtf) format.
Send to yourself to check layout.
Optimizing Your Résumé for Today's Technologies
To prepare a plain-text résumé:
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The Targeted Cover LetterOpening
Address the letter to an individual by name.
For advertised jobs, name the source; include job title, date, and publication.
If someone referred you, name that person.
Ch. 15, Slide 34
The Targeted Cover LetterOpening Tell how your qualifications
fit the job specifications, show knowledge of the reader’s business, or describe how your special talents will be assets to the company.
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Body Demonstrate how your background
and training fill the job requirements.
Summarize your principal assets from education, experience, and special skills.
Avoid repeating specific data from your résumé.
Refer to your résumé.
The Targeted Cover Letter
Ch. 15, Slide 36
Closing Ask for an interview. Consider
hooking the request to a statement reviewing your strongest points.
Make it easy to respond. Tell when you can be reached (during office hours). Some recruiters prefer that you call them.
The Targeted Cover Letter
© Photodisc / Getty Images
Ch. 15, Slide 37
Sending Your Cover Letter by E-Mail Be sure to send a cover letter if you e-mail
your résumé. Move your return address from the top to
just below your name. Include your e-mail address and phone
numbers. Remove tabs, bullets, underlining, and italics.
References & Letters of Recommendation
End
Ch. 15, Slide 39