Technology Programme November 2004 November 2004 Competition for Funding Digital Content Workshop 9...

Technology Programme November 2004

November 2004 Competition for Funding

Digital Content Workshop9 December 2005

Digital Content Workshop


Introduction

Mervyn LevinHead, Broadband Content InnovationDigital Content & Publishing Unit, DTI

Mervyn Levin


The DTI Technology Programme• Opportunities for Content Industries

Mervyn Levin


Meeting Objectives• To provide:

– further information on the collaborative R&D themes of relevance to the content industry

– information on the application process– the opportunity for delegates to discuss

specific queries that they have with DTI, both in the open forum and on a one-to-one basis

– the opportunity for delegates to network to exchange information and perhaps identify potential partners if required.

Mervyn Levin


Agenda• Opportunities for the Digital Content Sector

– Dr Lee Vousden: Innovation Group, DTI• The Application Process and Guidance on

Making an Application– Helen Lucas: Lucas Associates Limited

• The Assessment Process and Assessment Criteria– Dr Tom Harris: Hi Consulting

• Questions for the Panel and Concluding Remarks– Mervyn Levin: Digital Content and Publishing Unit,

DTI• Lunch and Networking Session until 3.30pm

Mervyn Levin


Key Dates

• 10 & 17 JanuaryPervasive Computing Technology Workshop

Jan 2005Jan 2005

Mon Tue Wed Thu Fri Sat Sun

27 28 29 30 31 1 2

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24 25 26 27 28 29 30

31 1 2 3 4 5 6

Mervyn Levin


Key Dates


Jan 2005Jan 2005


27 28 29 30 31 1 2

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10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31 1 2 3 4 5 6

• 11 & 18 JanuaryDesign, Simulation & Modelling Technology Workshop

Mervyn Levin


Key Dates


Jan 2005Jan 2005


27 28 29 30 31 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31 1 2 3 4 5 6


• By 31 JanuaryRegistration of Interest to apply

Mervyn Levin


Feb 2005Feb 2005


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7 8 9 10 11 12 13

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28 1 2 3 4 5 6

7 8 9 10 11 12 13

Key Dates

• 7 FebruaryDeadline for first phase applications

Mervyn Levin


Feb 2005Feb 2005


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Mar 2005Mar 2005


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Apr 2005Apr 2005


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May 2005May 2005


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Key Dates

• 7 FebruaryDeadline for first phase applications

• 3 MayDeadline for second phase applications

Mervyn Levin


Opportunities for the Digital Content Sector

Lee VousdenTechnology ManagerKey Business Technologies, DTI

Lee Vousden


Presentation

• Preamble• The Technology Programme• Design, Simulation and Modelling• Pervasive Computing• Six Uses

Lee Vousden


What’s not on the agenda

• Knowledge Transfer Networks• Blaming me

Lee Vousden


Interpretation

• Call (for Proposals) = Competition for Funding

• Proposal = Application• He = She

Lee Vousden


The Technology Programme Themes• Seven ‘Thematic areas’

– Healthcare in an Ageing Society– A more Secure Environment– An Intelligent, Connected World– Sustainable Production and Consumption– Environmentally friendly Transport Systems– Renewable and Sustainable Energy Supply– The Modern Built Environment

Lee Vousden


Technology Programme Calls• April 2004 Round

– £50M– Seven priority areas

• Including Inter Enterprise Computing, which attracted some ‘digital content’ proposals

• November 2004 Round– £100M– Nine priority areas

• Will this mean more or bigger (or both?!) proposals

Lee Vousden


The Nine• Design, Modelling and Simulation,• Pervasive Computing, including Networks

and Sensors, • Nanotechnology,• Imaging Technologies,• “Smart” Materials,• Bio-based Industrial Products,• Waste Management and Bioremediation,• Opto-electronics & Disruptive Electronics,• Renewable Energy Technologies

Lee Vousden


Design, Simulation and Modelling

• £17M for Collaborative R&D (CRD)– Environmentally Friendly Transport, – Creative Industries, – Micro-electronics, – Manufacturing Processes, and, – The Modern Built Environment.

• It’s not £17M/5 each

Lee Vousden


Know Your Enemy

• All human life is here

“…. Ricardo, Corus, Rolls Royce, Vectorfields, Smiths, Jaguar, Ford, Airbus, Shell, Shorts, Dunlop, QinetiQ, IBM, SUN, BAe Systems, Mowlem, Taylor Woodrow as well as the whole cluster of independent chip design houses which account for 40% of the European market (led by ARM)…”

Lee Vousden


Pervasive Computing• £9M for CRD

– The modern built environment (including applications such as the networked city and environmental monitoring)

– Telecare to allow remote monitoring of patients

– Digital content, applications, services and tools

– Reliability and condition monitoring for predictive design and virtual testing.

• … again, it’s not £9M/4

Lee Vousden


Technology Push

• DTI’s Next Wave Technologies and Markets Programme – http://www.nextwave.org.uk/– http://www.nextwave-interface.org/

Lee Vousden


The Six Uses

• Types of Research– Basic (BAS)– Applied (APP)– Experimental (EXP)

• Types of Consortium– Science to business (S2B)– Business to business (B2B)

Lee Vousden


Funding Levels

BAS APP EXPS2B 75% 50% 25%B2B 50% 40% 25%

… both DSM and Pervasive are looking at projects typically seeking £1M

Lee Vousden


How To Fail

• Ignore the topic• The wrong use• Mess up

– The financial table– Innovation– Additionality– Risk

Lee Vousden


More …

• DSM– [email protected]– 020 7215 1287

• Pervasive– [email protected]– 020 7215 1827

Lee Vousden


The Application Process & Guidance on Making an Application

Helen LucasLucas Associates Ltd

Helen Lucas


Outline Application

Remember to register your Application by 31st January 2005

Helen Lucas


Full Application

Guidance on completing Finance Forms will be available on the website

Helen Lucas


Timeframe

Helen Lucas


Specific Requirements for Each Technology Area• Design, Simulation & Modelling• Pervasive Computing• Applications of Imaging• Smart Materials• Bio-based Industrial Products• Optoelectronics & Disruptive Electronic

Technologies• Renewable Energy Technologies• Nanotechnology• Waste Management and Minimisation

Helen Lucas


The Outline and Full Application Forms

Helen Lucas


The Outline and Full Application Forms• Summary details• The Criteria• Financial information• The consortium partners

The Guidance for Applicants provides detailed step-by-step guidance on the completion of the Forms

Helen Lucas


How do I Complete the Application Form?

Helen Lucas


The Three Criteria & the Specific Criteria Questions

1. Project overview and relevance to the competition for funding

2. Potential impact and risk

3. Project organisation and management

Helen Lucas


How do I Complete the Criteria Sections of Application Form?

Helen Lucas


How do I get Further Information?• Documentation:

– Technology Summaries– Guidance for Applicants– FAQs– The website

• Contacts:– Mervyn & John as first port of call– Technical Area – the Technology

Manager– Application Process – the Helpline

Helen Lucas


The Assessment Process and Assessment Criteria

Tom HarrisHi Consulting

Tom Harris


The Ideal Project• An industrially driven consortium with a clear

commercial opportunity and objective within 5-7 years

• An element of market failure which prevents autonomous progress

• An technically innovative project which will overcome the market failure in 2-4 years

• Achievable market exploitation and spill-over benefits

Tom Harris


Project Positioning

Data

Information

Knowledge

Understanding

Wisdom

Tom Harris


Project Positioning

Technology

Applications

Productivity

Competitive Advantage

AddedValue

LINK

TP Projects

Tom Harris


Collaborator 7

Collaborator 6

Collaborator 4

Collaborator 3

Collaborator 5

Collaborator 1

Collaborator 2

Lead ₤ ₤ ₤ ₤ Financials

Outline App. Form

Abstract

Criteria 1

Criteria 2

Criteria 3

Lead+Collaborator details Finances

Financial Information at Outline stage

Tom Harris


42

Assessment Report

Tom Harris


Criteria 1: Project Overview & Relevance to the Competition for Funding• Question 1

Does the Application align with the specific Technology Priority?– What is the clear “centre of gravity”

of the Application and is it aligned with the specific technology priority?

– Does the Application address the research objectives and topics it claims to address?

Tom Harris


Criteria 1: Project Overview & Relevance to the Competition for Funding• Question 2

What is Innovative about the Project?– To what degree is the project

innovative? For example, does it push boundaries over and beyond current leading-edge world science and technology, or is it looking purely to apply existing technologies in new areas?

Tom Harris


• Question 3Does the Application identify why DTI funding is required?– Does the application identify the difference DTI

support will make? For example, what is the criticality of funding requirement with respect to project initiation; quality of results; scale and timing of potential benefits? What is the nature of the market failure occasioning the need for DTI support?

– What is the missed opportunity if DTI does not support this project? Is it in sufficient detail, and is the degree of projected additionality also demonstrated?

Criteria 1: Project Overview & Relevance to the Competition for Funding

Tom Harris


Criteria 2: Potential Impact and Risk

• Question 4What are the expected project results and how do they align to industrial and commercial needs?– Is the project industrially and/or

commercially relevant? Is there the potential for broader use?

– Have the Applicants indicated the likely scale of change and is it reasonable?

Tom Harris


Criteria 2: Potential Impact and Risk• Question 5

What are the economic benefits for this project and who is likely to benefit?– Have the Applicants distinguished between

the economic benefits that will accrue to them and the consortia from the project, as distinct from the economic benefits that may accrue to others in the wider community? How have the estimates of economic benefit been expressed? Are the risks, or uncertainties, made clear, and are they reflected in the estimates?

Tom Harris


Criteria 2: Potential Impact and Risk

• Question 6How will the project results be exploited?– To what extent does the Application

demonstrate a possible commercial application of the project results?

– How do the Applicants intend to disseminate or exploit the results?

Tom Harris



What are the environmental and social impacts of undertaking the project, and how significant are they relative to the economic benefits?– Sustainable development balances economic

growth with protection of the environment and social impacts.

– Have the Applicants demonstrated that they have assessed the environmental and social impacts? Is their assessment realistic?

– If adverse environmental or social impacts are anticipated, how does the project mitigate these? Is this realistic?

Tom Harris



What and where are the risks with this project?– Have Applicants clearly identified the

elements within the project that have high uncertainty and the associated level of risk?

– Are the risks soundly based? Are they reasonable and logical for the proposed project objective, for example?

– Have the Applicants clearly identified the technical, commercial, and managerial risks associated with the project?

Tom Harris


Criteria 3: Project Organisation and Management

• Question 9What are the benefits of creating the proposed consortium?– Are the consortia formation objectives clear

and would it have been formed without DTI funding? Is extra benefit demonstrated from the collaboration for example increased knowledge transfer?

Tom Harris



• Question 10How will the proposed consortia partners be organised and what arrangements are proposed for the duration of the project?– Are there any existing formal arrangements

in place between the consortia partners? If not, have the Applicants identified the future arrangements? Have they provided an overview of how potential benefits from the project will be shared between the consortia partners?

Tom Harris



• Question 11What is the financial commitment required for this project?– Have the Applicants provided a detailed

budget breakdown? Is it inclusive of all anticipated costs throughout the duration of the project? Where appropriate, are capital and depreciation costs clearly identified? For example, new equipment. Is the budget realistic for the scale and complexity of the project?

Tom Harris



• Question 11What is the financial commitment required for this project? (cont.)– Does the financial support required from the

DTI fit within the limits set by the specific Technology Priority? Is a financial commitment from other sources demonstrated for the balance of the project costs?

Tom Harris


Key Dates



Jan 2005Jan 2005


27 28 29 30 31 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

31 1 2 3 4 5 6

Mervyn Levin


DTI Technology Programme Website• http://www.dti.gov.uk/technologyprogramme

Technology Programme November 2004 November 2004 Competition for Funding Digital Content Workshop 9...

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Transcript of Technology Programme November 2004 November 2004 Competition for Funding Digital Content Workshop 9...