Technology Opportunities for 2009
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Technology Technology Opportunities for 2009 Opportunities for 2009
description
Technology Opportunities for 2009. Recession Climate:. Retail Sales -11% ( US Census Bureau ) Construction Spending -5.1% (US Commerce Dept.) Auto Industry Sales down 18% (USA Today, 1/6/2009). By Industry:. Media Spending:. TV ad spending expected to decline 5% in 2009* - PowerPoint PPT Presentation
Transcript of Technology Opportunities for 2009
Technology Technology Opportunities for 2009Opportunities for 2009
Retail Sales -11% Retail Sales -11% ((US Census Bureau ) US Census Bureau )
Construction Spending -5.1% Construction Spending -5.1% (US Commerce Dept.)(US Commerce Dept.)
Auto Industry Sales down 18% Auto Industry Sales down 18% (USA Today, 1/6/2009)(USA Today, 1/6/2009)
Recession Climate:Recession Climate:
TV ad spending expected TV ad spending expected
to decline 5% in 2009*to decline 5% in 2009*
Radio ad spending expected Radio ad spending expected
to decline 5 - 8% in 2009*to decline 5 - 8% in 2009*
Newspaper ad spending expected Newspaper ad spending expected
to decline 16% in 2009*to decline 16% in 2009*
* according to eMarketer* according to eMarketer
By Industry:By Industry:
Media Spending:Media Spending:
Not All Businesses are Impacted the Same:Not All Businesses are Impacted the Same:
Target,sales down 3.3% Costco,sales down 2%
Circuit City, closing doors BestBuy, sales down 6.5%
MACY’s,sales down 4.5% GAP,sales down 23%
Dell, sales down 3% Lenovo, sales down 20%
American Apparel SALES UP 2%
NetFlix ADDS 1 MILLION USERS
Wal-Mart SALES UP 2.1%
Apple SALES UP 5.8%
How do they do it?
Consumers and Businesses still need to make purchases.
The buying psychology is based on fear.
People need confidence when purchasing. CONFIDENCCONFIDENCEE
= = RESEARCHRESEARCH
RESEARCHRESEARCH
ResearchResearch Price Price
ResearchResearch Quality Quality
ResearchResearch Choice Choice
and the list goes on…and the list goes on…
OnlineOnline
BlogsBlogs
Referral NetworksReferral Networks
Industry PortalsIndustry Portals
Search EnginesSearch Engines
Mobile DevicesMobile Devices
Product Review SitesProduct Review Sites
Where Does the Research Take Place?Where Does the Research Take Place?
Social DynamicSocial Dynamic
It’s All in the Numbers:It’s All in the Numbers:
User Generated Content is HUGEUser Generated Content is HUGE
54% of US Internet users read blogs*
41.2% of US Internet users are on social networks*
36% of US Internet users watch user contributed videos *
and it’s growingand it’s growing
*eMarketer.com; February 3rd, 2009
Opportunity
Get your clients where they need to be.
Be a Part of the Research Dialog.
Online Tools Provide Confidence
Shift Your FocusShift Your Focus
Be proactive where consumer Be proactive where consumer
confidence is highest.confidence is highest.
webit’s not just about your
it’s about your web
site
presence
_
_
webweb presencepresence__
mobile
blogs
search
industry
portals
product review sites
networks
social
your clients need to be where the research happens
your clients need to be where the research happensput clients where they need to be
measure traffic and results across all sectors
track where they are
web presence management
EffectiV can help agency partners
manage their clients’ web presence
with a methodology and tools
delivered online.
web presence managementweb presence management
website design and website design and developmentdevelopment
content managementcontent management
custom web apps custom web apps
social network appssocial network apps
services provided:services provided:
Call us to learn more.Call us to learn more.
database integrationdatabase integration
cell + mobile appscell + mobile apps
e-commercee-commerce
newsletters + blogsnewsletters + blogs
Web Presence ManagementWeb Presence Management
(610) 567 – 0063 www.eisolutions.com [email protected](610) 567 – 0063 www.eisolutions.com [email protected]
StatsStatsSlide 1Retail Sales – Information obtained from the US Census Bureau http://www.economicindicators.gov/ Construction Spending - Information obtained from the US Commerce DepartmentAuto Industry - Information obtained from USA Today, 1/6/2009 http://www.usatoday.com/money/autos/2009-01-05-auto-sales_N.htm Television ad spending, Radio ad spending and Newspaper ad spending - Information obtained from eMarketer: http://
brandedcontent.adage.com/mic/emarketer/
Slide 3Costco: http://www.forbes.com/2009/02/04/costco-wholesale-retail-markets-equity-0204_outlook_20.htmlTarget, Wal-Mart: http://www.bizjournals.com/baltimore/stories/2009/02/02/daily46.htmlNetFlix: http://www.tgdaily.com/html_tmp/content-view-41342-98.htmlBestBuy: http://www.baltimoresun.com/business/bal-bz.bestbuy10jan10,0,1300411.storyApple: http://www.business-standard.com/india/news/apple-bucks-trend-posts-record-10-bn-revenue/14/03/53443/onLenovo: http://virtualization.sys-con.com/node/832803Dell: http://www.statesman.com/business/content/business/stories/technology/02/02/0202dell.htmlAmerican Apparel: http://uk.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUKN0535266920090205?pageNumber=3&virtualBrandChannel=0Macy’s, GAP: http://www.forbes.com/2009/02/05/macys-walmart-gap-markets-equity-0204_retail_sales_44.html
Slide 7User Generate Content Statistics: eMarketer.com; February 3rd, 2009 http://www.emarketer.com/Article.aspx?id=1006895
