Technology Innovations in the Meeting Industry
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KiKi L’Italien Senior Consultant, Technology Management DelCor Technology Solutions Twitter: @kikilitalien TECHNOLOGY INNOVATIONS FOR MEETINGS: CONNECTING TO YOUR AUDIENCE
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Technology is always changing and you look good when your meeting utilizes the best and newest tools out there. Live Twitter feeds asking questions during your sessions, updates to attendees via social media during the meeting-how can you do these things and do them well?
Transcript of Technology Innovations in the Meeting Industry
KiKi L’Italien
Senior Consultant, Technology Management
DelCor Technology Solutions
Twitter: @kikilitalien
TECHNOLOGY INNOVATIONS FOR MEETINGS:
CONNECTING TO YOUR AUDIENCE
CAUTION: WE’RE ALL WIRED
PEOPLE NEED IT ON THEIR MOBILE DEVICES
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
MOBILE VIDEO IS AN OPPORTUNITY
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
WHAT ABOUT TABLETS?
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
BALANCING TOUCH AND TECH
TECHNOLOGY AND YOUR AUDIENCE
Meeting Experience
Speaker
Exhibitor/Sponsor
Attendee
YOUR AUDIENCE: THE ATTENDEES
ATTENDEE POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
ATTENDEE POST EXERCISE
Objectives = Retention, Attracting new attendees
Strategies = Engage before conference using tech, connect attendees to one another, make it easier for
attendees to share their experience online.
Technology = Creating attendee home for conference online aggregating all social media. Adding buttons to
online content, remember hashtags, provide instruction.
http://www.forrester.com/Consulting/POST
ATTENDEE TECHNOLOGY
• Conference Apps
• Audience Response Systems (ARS)
• Virtual or “Pod” Component
• Hybrid Meetings
• Twitter Stream – Hashtags and Visualized Streams for All
• Foursquare, SCVNGR, and Game Dynamics
• WiFi, Charging Stations
• QR Codes and Near Field Communication (NFC)
ESSENCE OF THE HYBRID MEETING
VIRTUAL ATTENDEES AND “PODS”
ENGAGEMENT: AUDIENCE RESPONSE SYSTEMS
More ARS Examples…
BUT REMEMBER THIS GUY?
WHY NFC IS BETTER THAN QR CODES
SHAKESPEAK
A LITTLE GAME DYNAMICS
SCVNGR
GAME DYNAMICS WITH ASHA
GAME DYNAMICS WITH ALA
YOUR AUDIENCE: EXHIBITORS AND SPONSORS
EXHIBITOR POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
SPONSOR POST EXERCISE
Objectives = Retention of exhibitors, helping them get new prospects/customers – connect with attendees
Strategies = Provide promotional material and ideas for engagement, gamification, unique opportunities to
provide an enhanced attendee experience
Technology = Attendee/Exhibitor online scheduling, SCVNGR & QR code hunts, conference apps and “white space” time or WiFi provided by sponsors
http://www.forrester.com/Consulting/POST
EXHIBITORS AND SPONSORS TECHNOLOGY
• Conference App Sponsorships
• Unique experiences (White Space)
• SCVNGR Games and Game Dynamics
• Exhibition Floor Pecha Kucha or Fast Sharing Sessions
• Online Scheduling for Attendees and Exhibitors
• Education Bonus Material Online
• Live Reporting from the Exhibit Floor (when allowed)
CONFERENCE APPS
MEET MITCHELL FAWCETT
SPONSORS WIN WITH TECH & SUSTAINABILITY
ADDING TO THE EXPERIENCE
EXCEPTIONAL OPPORTUNITIES
SIGNAGE AND TECH
SPEAKERS ARE WIRED TOO
EXHIBITOR POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
SPONSOR POST EXERCISE
Objectives = Exposure to new audiences for enhanced image, new customers, new employees/employers
Strategies = Provide promotional material and ideas for engagement, more opportunities to offer materials or promote session, anything to make them look good.
Technology = Pre-Conference Q&A online, video promos, built out speaker reference pages on
conference site
http://www.forrester.com/Consulting/POST
SPEAKER TECHNOLOGY
• Promotion Package for Each Speaker’s Network
• Pre-Conference Q&A or Promo Recorded via Skype
• Virtual Speakers & Virtual Emcees
• Audience Response System (ARS)
• Speaker Resource Pages
CURATE RESOURCES
http://www.slideshare.net/kikilitalien
USE YOUR SPEAKER’S NETWORK
BLOGS
WEBCASTS AND PODCASTS
WE’RE ALL WIRED
QUESTIONS & TAKEAWAYS
EMAIL: [email protected]: @KIKILITALIENSKYPE: KIKI_LITALIENTEXT: 6825023210HTTP://WWW.SLIDESHARE.NET/KIKILITALIEN/AV-TECHNOLOGY-INNOVATIONS-IN-THE-MEETING-INDUSTRY-11598640
PHOTO CREDITS • http://www.flickr.com/photos/nakevanc/
• http://www.flickr.com/photos/84469742@N00/
• http://www.flickr.com/photos/kikilitalien/
• http://www.flickr.com/photos/bullgod/
Additional Resources
• Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
• EventCamp Vancouver White Paper, Tahira Endeanhttp://eventcampvancouver.files.wordpress.com/2012/02/ecv11-white-paper.pdf
• POST Methodology http://www.forrester.com/Consulting/POST
