Technology Enabled Business Transformation Plan W.P. Carey School of Business Arizona State...
-
Upload
jeremy-griffith -
Category
Documents
-
view
214 -
download
0
Transcript of Technology Enabled Business Transformation Plan W.P. Carey School of Business Arizona State...
Technology Enabled Business Transformation PlanW.P. Carey School of Business
Arizona State UniversityMaster Science Information Management
Yoshi Budiyanto, Eric Mason, Brian Rich, Fiona Rivard
Introduction
Roadside Assist industry overview
AAA company overview
Technology enabled business transformation plan
Implementation plan
Cost benefit analysis
Establishing a sustainable competitive advantage
Industry Analysis
Roadside Assist Models
Free plans Stand alone providers New vehicle Credit Card
Add-on plans Cell Phones Insurance
Substitutes Friends & Family Highway Patrol Smart Phone Apps OnStar
AAA Company Analysis
51 million members
51 individually operated clubs
Value chains Membership (Brand) Insurance (revenue generator) Travel
SWOT
Transformation Plan
Goals and Objectives
Recommendation
Future BI Roadmap
Increase AAA market share Increase switching costs
Increase product relevance Improve the accuracy of event dispatch
Reduce operating expenses
Develop Business Intelligence Membership Data for Future Strategic Efficiency Process Improvements.
Technology Solution
$44
$65OBD Knowledge DB
D2000 Dispatch Application
D2000 Database
Pilot Plan
Advanced Go – Projected Incremental Contribution To Margin
Membership Type
Conservative Moderate Aggressive
Classic 1% 2% 4%
Plus 3% 6% 12%
Premier 5% 10% 20%
Net Profit $879 K $1,759 K $3, 580K
Cost of Membership $ 125
•A free OBD device •A smart phone application •Improved problem resolution
Establishing A Sustainable Competitive Advantage
Competitors will find it hard to imitate
•Vertical integration
Control of process end to end
Contact Centers – Tow and light service – Repair shops
•Increased switching costs
Increased value and relevance of membership
•Complex project that crosses lines of business
•Internally developed technical solution
Questions and Answers