Technology Brochure AFA

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    Advance Technology. Crush Mediocrity.

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    Being the best means breaking boundaries and busting yourown limits. That has been our obsession for decades, and todayOakley is the icon of authenticity in performance innovation.Our technologies in apparel and footwear change the game with and shock absorption. Some of the worlds greatest athletes rely onOakley for the ultimate in performance, protection and comfort. So,if you want to reach the next level, depend on technology that raises

    the bar and takes you beyond limits. Its the science of innovation.

    Like nothing youve ever wor n.Like nothing youve ever seen.

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    Transcendperformance innovations into solutions for everyday applications.

    Deliverthe unexpected.

    Erase the line between form and function by elevating physics to the level of art.

    Nothing is impossible we know that from experience.But new ideas demand new technology.

    By serving the demands of professional athletes, we createinnovations that serve all.

    Thats what invention is all about. Science and artcome together, producing a new formula of performanceand style. And, the occasional nasty explosion.

    We think they should fuel each other until they reach acritical mass called innovation.

    Oakley DesignPhilosophy

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    One Vison. Endless Possibility.

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    Oakley History

    From the time of its genesis in 1975, Oakley has beenobsessed with the design and manufacture of inventionsthat defy convention. Fueled by a raging distaste forby blasting the barriers of style, form and function.

    Our evolution began with a motocross handgrip. Designedit utilized a new material called Unobtainium to increasegrip with sweat. Advances continued. In 1980, Oakleystormed the motocross and snow goggle industry withan innovative lens slot design, a perfect cylindrical arcthat provided superior optical clarity with unprecedentedimpact resistance.

    In 1984, Oakley changed the sports performance worldof the sea and walked upright. Serious athletes had neverseen anything like it. Nobody had. It was superior optical wasborn. First came the Eyeshade, then the Blade. Soon, theit burned down barriers to let athletes see beyond the limitsof possibility.

    spread to Oakley footwear, apparel and accessories. Morethan 600 global patents in technology and design havebeen earned by our relentless drive to identify problems,create solutions and wrap those solutions in art. Today, we

    continue to deliver the unexpected by rejecting the limitsof conventional ideas and elevating physics to the level ofart for those who make an art of performance: the greatestathletes of our time.

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    Four-way stretch frees movement with a

    comfortably adaptable fit that retains its shape.

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    With four-way stretch and major moisture wicking, Oakley O-Formis performance in motion. Multi-directional stretch shapes the bodybeautifully and offers freedom of movement in every direction so

    your clothes never, ever hold you back. We engineered the fabricto resist overstretching. So, wash after wash, it retains its shape andstyle. Moisture wicking helps keep you dry in the sweatiest of sports50+ protection. Whether youre an avid athlete, a yoga maven orsomewhere in between, O-Form lets you pursue your bliss in totalcomfort.

    frees movement to maximize performance

    Resists overstretching to retain shape, wash after wash

    cause odor and shields against UV rays

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    Minimizes moisture absorption and

    retention for instant dryness.

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    When a garment is optimized with Oakley HydroFree technology, ittakes advantage of hyper-hydrophobic action that minimizes waterabsorption and prevents excess moisture retention within the fabric.HydroFree utilizes nanotechnology that works on the molecular

    bond to each other.

    Optimizes comfort by minimizing water absorptionthrough hyper-hydrophobic action

    Minimizes moisture retention within the fabric to keepit lighter, improving performance

    Allows wet garments to dry more quickly

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    O Hydrolix is the technology behind the best-in-class moisturemanagement systems in Oakleys premium performance apparel.O Hydrolix maximizes comfort by transporting perspiration awayfrom the skin and carrying it to the outer surface of the garment,

    where it can quickly evaporate. Oakley utilizes premium textiles action, a method of actively drawing moisture away from the body.This wicking ability ensures optimal comfort while helping protectthe wearer from overheating in hot climates and chilling in coldclimates.

    Maximizes comfort and performance by removing excessmoisture to keep the garment drier and more lightweight

    Minimizes heat buildup that can fatigue athletes andoverheat them in hot climates

    Minimizes chilling for athletes in cold conditions, sotheir muscles can stay warm and primed to perform

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    The best-in-class moisture management keeps garments

    drier to minimize heat buildup and chilling.

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    Proprietary breathable, quick-drying textiles that maintaintheir shape and form by resisting chlorine, sun and sand.

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    Infused with advanced technology, Oakley Swimmetry fabric resistssun, sand and chlorine to maintain its beauty, season after season.

    with UV 50+ protection. We made Swimmetry ultra lightweightand breathable, and it wont leave you feeling sticky or icky becausecurves just right while putting an end to peek-a-boo by providing

    excellent coverage. Swimmetry holds its shape from the surf tothe pool and back again, and with Xtra Life Lycra in the mix, itpromises freedom from saggy bikini bottom syndrome. With hightech functionality and sleek good looks, Oakley Swimmetry is thehottest thing to hit the water.

    Ultra lightweight, yet provides excellent coverage, holds its

    Breathable and quick-drying for optimal comfort

    Resists chlorine, prevents pilling, blocks UV and stands upto sun and sand

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    The lightest products in their class minimize bulk and

    weight to reduce fatigue and improve flexibility.

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    Products engineered with the uncompromising standards of OakleyFactory Lite utilize a range of innovations to ultimately achieve theirdescribes their level of durability and performance. Not so withOakley Factory Lite because we match the most innovative textiles technologies in premium apparel and footwear, such as The OakleyCipher golf shoe, which earns the distinction of being the lightestperformance golf footwear in the world.

    Minimizes weight to reduce fatigue

    Maintains durability while allowing for thinnermaterials that reduce heat retention

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    Tuned shock absorption maximizes comfort and

    performance while improving energy return.

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    RED CODE

    Red Code technology offers next-generation cushioning for the bestin comfort and performance in Oakley footwear and accessories. The

    technology is used to create midsole substructures that compress atprogressive rates beneath the foot. Red Code allows Oakley to calibrate energy return and protect against the pounding of repeated underfootimpact. In sandals, Red Code shapes itself to anatomical contours andprovides precisely tuned shock absorption. The result is optimizedperformance and long-haul comfort.

    Offers the ultimate in performance and comfort withoptimized cushioning and tuned shock absorption

    Improves energy return to reduce fatigue

    Provides long-haul comfort in sandals by shaping itselfto underfoot contours

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    against the body

    Enhances stretch and recovery of the garment

    while reducing the weight of the garment

    For unequaled comfort and durability, Oakley uses Hydrofusetechnology. Sewn seams create holes in the fabric that can absorb

    water, and one broken stitch can lead to full seam separation.

    With Hydrofuse, there are no holes because the seams are craftedwithout sewing. Secure bonding is achieved along the entire seam,and the garment is better able to stretch and recover in responseto movement. Hydrofuse technologies range from textile weldinghas improved durability, lighter weight and enhanced weatherresistance.

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    Low-profile seams that enhancecomfort, stretch and durability.

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    OAKLEY WORLDWIDE

    OAKLEY USAONE ICONFOOTHILL RANCH, CALIFORNIA 926101 800 403 7449

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    86 21 2411 3888

    OAKLEY BRASILCIDADE JARDIMSO PAULO - SP05670-000 BRASIL+55 11 3038 9999

    2011 OAKLEY, INC. All rights reserved. indicates registration in the U.S.A. and certain countries.