Technology: Apples vs Androids
Transcript of Technology: Apples vs Androids
BATTLE
OF TH
E
FANBOYS:
APPLES V
S. ANDROID
S
J ON
RE
XE
I SE
N &
AN
DR
EW
WA
TS
ON
| TH
E N
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DE
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INTRODUCTIONSJon Rexeisen, Senior Developer
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INTRODUCTIONSAndrew Watson, Senior Developer
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AGENDALifecycle of a project
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User Experience and Design
Mobile Landscape
Development
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MOBILE LANDSCAPE
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USERS
Android iPhone
Split evenly between male/female
48% under 35 53% under 35
17% have incomes < $25k 8% have incomes < $25k
40% have incomes > $75k 57% have incomes > $75K
26% have incomes > $100k 41% have incomes > $100k
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Generalizations
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MARKETSHARE
Android iOS
More total device activations iPhones are the top selling devices
Tablet adoption is unknown(Amazon, Google, and Samsung don’t release
numbers)Over 100 million iPads sold
20 billion apps installed - June 2012 35 billion apps - Oct 2012
1.5 billion apps downloaded / month
1 billion apps downloaded / month
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Devices & markets
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MARKETSHARE
Position Android iOS
1
2
3
4
5
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Top free apps
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MARKETSHARE
Position Android iOS
1
2
3
4
5
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Top paid apps
$3.99
$6.58
$2.59
$3.99
$4.00
$.99
$.99
$.99
$1.99
$.99
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USER INTERFACE
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USER INTERFACE
Android iOS
Don’t put the same design on both platformsUsing the same interaction pattern is OK
Be mindful of persistent buttons Customizability iOS 6
Context aware menus Strong multilingual push
Long press is now for multiselect UICollectionViews are the new hotness
Style and HIG aren’t required by spelled out
HIG is required. Except when Apple ignores it
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Human interface guidelines, ahoy
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DEVELOPMENT
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DEVELOPMENT
Android iOS
83% Gingerbread or later (Dec 2010)25% running ICS or later (Oct 2011)
94% running iOS 5 (Oct 2011)60% running iOS 6 (Sept 2012)
Pick some devices & pray Choose iPhone 3GS or 4 and up
Slice forldpi, mdpi, hdpi, xhdpi
Slice for 320x480, 640x960, 640x1136
Fragments for different screens Auto layout
If done right, fragmentation isn’t a big problem as it might seem
Getting slightly harder with iTallBoy with different screen sizes
Multimedia integration is difficult Expectations of performance
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The difference
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THE FUTURE
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THE FUTURE
Android iOS
Market is going to become more lucrative
Better sharing support
High profile gamesUser interface to largely stay the
same
Continued device fragovation / not just for phones anymore
Apple will continue to sell the#1 and #2 best selling phones
OS fragmentation going to get better
Major push internationally
Android Tablets are legitimate devices
Still going to report tablet numbers
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Where will the platform be in 2013?
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HUG IT OUT
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HUG IT OUTWhy can’t we be friends?
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Always have a mobile strategyApple sold more iOS devices were sold in 2011 than all the Macs it sold in 28
years
Embrace the platform and users
iOS doesn’t have to lose for Android to win
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@rexeisen
@drewy5
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http://nerdery.com
@the_nerdery
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