Technology and marketing
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Transcript of Technology and marketing
- 1. Technology in Marketing
- 2. Use of technology in Marketing
- Technology for Advertising
- Technology opens door to a w ider public
- Promotion happens faster
- New approaches to the customers
- Variety of way to introduce a product
- New ways for direct advertising
- 3. Use of technology in Marketing
- Technology for Communication
- Communication with :
- Customers
- Partners
- Suppliers
- Colleagues etc.
- Internet
- E-mails
- Faxes
- Phones
- Headphones, microphones, loudspeakers etc.
- 4. Use of technology in Marketing
- Technology for Products
- Improves the introduction of new products & services
- Improves the range of product & service offerings
- Reduces investment costs & speeds up commercialisation
- Increases speed to market
- Customers can design & personalise products
- 5. C:UsersNGMDesktopcustomer-service.jpg Communication
technology and Service Sector
- Faster problem solving
- Better contact with clients
- On time services
- Improved service quality
- Increased profits
- 6. Problems in marketing with the adoption of technology
- Cost of upgrading for new technologies
- Staff training & job cuts
- Companies collecting personal information Invasion of privacy
- 7. Thank you for your attention
