Technology: an effective way to Promote Social Good
Transcript of Technology: an effective way to Promote Social Good
How do you use technology to create social good?
Lauren Pereira
Photo-‐ Paula via Flickr
Technology has changed how we live and interact with one another
Image-‐ Ma<hew G via Flickr
More than half of us -‐-‐ 52 percent -‐-‐ go online to discuss what's on our minds, according to a 2014 survey by Cone CommunicaIons. – Carol Stern
Photo-‐ Hermannyian via Flickr Carol Stern
Social Media For Social Good: Allows us to raise funds, raise awareness, and
raise volunteers
Photo-‐ Jason Howie Sydeny Eve Matrix. Module 4. Social Good Vimeo. June 6 2015.
SOCIAL GOOD THROUGH CLICKTIVISM
The goal of ‘Click<vism’ isn't to solve problems; it's to bring awareness to a cause that we otherwise wouldn't know about.
Photo-‐ Lokan Sardari via Flickr Stop Pouring Ice on ClickIvism. Huffington Post. By Ritu Sharma
AWARENESS
Craig and Mark Kielberger: the greatest strength of social media acIvism is raising interacIons awareness for causes it can do so on an unprecedented scale
Photo via Flickr A click is not enough to have impact on the world. Craig and Marc Kielburger
Organic hashtags which have as a result of parIcular events have been successful, in that they have opened up a space to curate discussions and images of important issues
Photo-‐ Misspixels via flickr Raevyn Goates. ClickIvism Interview: Advantages and Pi[alls of Social Media AcIvism.
FUNDS
With over $22 billion donated online in 2010 (approximately 8% of total giving), up from around $7 billion in 2006 (around 2% of total giving), online giving con<nues to show significant year-‐over-‐year growth.
Photo-‐ Yukiko Matsuko via Flickr Fundraising through online social networks. By Marco CasIllo Journal of Public Economics: h<p://mason.gmu.edu/~rpetrie1/JPubEcon_Fundraising_through_online_social_media_2014.pdf
MOBILE GIVING
2010 Haiti earthquake: American Red Cross organized efforts- mobile giving was a big part of fundraising- public sent 10$ by texting Haiti 90999- raised $43 million in text donations
Photo via Flickr Sydeny Eve Matrix. Module 4. Social Good Vimeo. June 6 2015.
Photo-‐ Emporio State University via Flickr
The ALS associa<on says the icebucket challenge has led to a 30 – 100 percent increase in par<cipa<on in tradi<onal fundraising ac<vi<es, like sponsored walks
Photo-‐ Transwestern via Flickr Raevyn Goates. ClickIvism Interview: Advantages and Pi[alls of Social Media AcIvism.
SOCIAL GOOD THROUGH SOCIAL GAMING
The fastest growing segment of entertainment is evolving into a new force of digital acIvism and facilitaIng social change.
Photo via Flickr Why Video Games Are Scoring Big for Social Good. h<p://mashable.com/2011/01/18/games-‐social-‐good/
WETOPIA
BROUGHT TANGIBLE GOOD TO THE WORLD JUST BY ENCOURAGING GAMERS TO PLAYWETOPIA
Photo-‐ Gaming Lives via Flickr Erica Swallow
JOY KINGDOM
focused on animal welfare: 53,000 bowls of food for cats and dogs at animal shelters and bedding for more than 7,000 rescued farm animals.
Photo-‐ Dieter Meuller via Flickr
SOJO STUDIOS
Gives 50% of its profit to the charities it works with, including: Save the
Children Children’s Health Fund
The Humane Society of the United States
Best Friends Animal Society.
Photo Via Flickr Erica Swallo
“Social media as a medium for connecIng, organizing and
communicaIng is powering and spreading democracy far be<er than billions of dollars of aid or war in
corners of world very resistant to such change”
Photot via Flickr Rita Sharma
Technology and social media have an enormous power which must be harnessed to achieve social good
Photo-‐ Elena via Flickr
Social Media = awareness + funds + volunteers = Social Good
Reference List • How Social Games Are Changing the World. Forbes. By Erica Swallow :
h<p://www.forbes.com/sites/ericaswallow/2013/03/23/social-‐games/ • In Praise of ClickIvism. Huffington Post. By Caryl M. Stern:
h<p://www.huffingtonpost.com/caryl-‐m-‐stern/in-‐praise-‐of-‐clickIvism_b_6978314.html • The Power of Social Media. Ritu Sharma. h<p://www.huffingtonpost.com/ritusharma/power-‐of-‐social-‐media-‐
dem_b_6103222.html • Despite CriIcism ClickIvsim Promotes EffecIve Social Change. Retrieved from h<p://www.theultraviolet.com/wordpress/
2014/05/despite-‐criIcism-‐clickIvism-‐promotes-‐effecIve-‐social-‐change/ • Raevyn Goates. ClickIvism Interview: Advantages and Pi[alls of Social Media AcIvis
h<p://crosspollinatesoluIons.com/2014/10/07/clickIvism-‐interview-‐advantages-‐and-‐pi[alls/ • Fundraising through online social networks. By Marco CasIllo Journal of Public Economics:
h<p://mason.gmu.edu/~rpetrie1/JPubEcon_Fundraising_through_online_social_media_2014.pdf • Stop Pouring Ice on ClickIvism. Huffington Post. By Ritu Sharma • Why Video Games Are Scoring Big for Social Good. h<p://mashable.com/2011/01/18/games-‐social-‐good/