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March 2015

LOTS OF TECHNOLOGIES THAT WILL CHANGE THE FUTURE OF

SEARCH

10

source: APsource: Skybox

@TomAnthonySEO

LONDON NEW YORK SEATTLE

@TomAnthonySEO

The Story So Far

Hallo, München!

What is a search query?

Query

Keyword Spoken phrase Image

Query

Keyword Spoken phrase Image

EstimatedIntent

Query

Keyword Spoken phrase Image

Search ‘mode’(regular / maps / images)

Search settingsEstimated

Intent

Personalisation

Search HistoryLikes/Dislikes

Query

Implicit query

aspect

Explicit query

aspect

Keyword

Spoken phrase Image

Search ‘mode’

(regular / maps / images)

Search

settings

EstimatedIntent

Personalisation

Search HistoryLikes/Dislikes

Query

Implicit query

aspect

Explicit query

aspect

Keyword

Spoken phrase Image

Search ‘mode’

(regular / maps / images)

Search

settings

EstimatedIntent

Device

57 ‘ssource: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles

In 2011, Google was using:

about you to customise results.

query

“london tube stations”

explicit aspect of query

implicit aspect of query

iPhone user, on street in London

“london tube stations”

Context

Current

Situation

Time

Personalisation

Search History

Current

Location

Mode of Travel

Likes/Dislikes

Schedule

Companions

Query

Ancestor

Queries

Implicit query

aspect

Explicit query

aspect

Keyword

Spoken phrase Image

Search ‘mode’

(regular / maps / images)

Search

settings

Device

Anticipated

Situation

Past activities

EstimatedIntent

EstimatedIntent

Algorithm

Response

Search Interface

Technology Categories

Context Search Interfaces

Smarter Engines

Context

Hyper-Local Search: Indoor Streetview, Beacons

& The Physical Web

Context #1

iBeacons

Beacons & Physical Web

iBeacons

Beacons & Physical Web

The Physical Web

Indoor streetview

Indoor Streetview http://goo.gl/maps/BRTPC

Wearables: Google Glass, Activity

Trackers & Smart Watches

Context #2

source: Jack Morgan

Smart Glasses

NBEDACTIVITY TRACKER

Smart Watches

NBEDACTIVITY TRACKER

Android Activity Recognition API

Mobile: ‘Mobile is now a behaviour,

not a device’

Context #3

“Mobile is now a behaviour, not a device. People are using screens interchangeably

and simultaneously throughout the day. And we really think about the user and the

context rather than a particular form factor or device.”

OMID KORDESTANI GOOGLE

Search Interfaces

APIs and the death of the Web

Interfaces #1

decline

web usage

time

Apps

source: Tesco

APIs allow actions

source: Tesco

APIs allow actions

Cards

Interfaces #2

Cards

38Cards

source: http://blog.intercom.io/the-end-of-apps-as-we-know-them/

App Indexing

Interfaces #3

App Index

App Deep Link

Natural Language, Intent-revision &

multi-step queries

Interfaces #4

“The conversational component opens up a dimension of ‘did you mean?’ or ‘have you

thought about it this way?”

JOHN BOYD, GOOGLEMARCH 2013

Old Model: Multiple Queries

Query

AlgorithmResponse

Revised Query

Algorithm

Response

New Model: Single Multi-step Query

Query

AlgorithmResponse

Additional Input

Algorithm

Revised Response

Augmented Reality

Interfaces #5

NBED FINAL: Holo Lens Video

Microsoft Hololens

Shared Screens

Interfaces #6

source: MicrosoftChromecast

source: MicrosoftShared Screens

Idea

Language Independent Search?

Hallo, SMX München!

Ich spreche Deutsch!

WordLens

Smarter Search Engines

1

The Knowledge Vault &

The ‘death’ of Structured Data?

Smarter SE #1

Knowledge Vault

Knowledge Graph

Wolfram Alpha Language

1

“a picture is worth a 1000 words”

Smarter SE #2

“Two pizzas sitting on top of a stove top oven”

1

Indexing to Understanding

Smarter SE #3

index ˈɪndɛks/A set of items each of which specifies one of the records of a file and contains information about its address.

King - Man + Woman = Queen

NBED FINAL: Hummingbird

Hummingbird

1

Email 2.0

Smarter SE #4

Actions in Emails

Email Markup

Before this decade is out, we will have a smart priority inbox that will find for us the 10 most important

emails we've received and handle the rest without us having to touch

them.

TOM AUSTIN, GARTNERAUGUST 2014

Danke schön!

Follow me: @TomAnthonySEO