Technological Innovations to Support Cocoa Sustainability

World Cocoa Federation Partnership Meeting

16th of October 2013

jforero@grameenfoundation.org

Grameen Foundation Mission:To enable the poor, especially the poorest, to create a

world without poverty. In practical, measurable terms.

CocoaLink PlusA leading example of ‘Shared Value’

Why Cote d’Ivoire?• 42% of global cocoa supply• 600-800K smallholders• Broken supply chain: production

declining, productivity very low• Massive social problems

Cocoa Link Plus Consortium

EXPECTED RESULTS

• Improve productivity and income for 200-300K poor farmers over time (pilot stage: 10,500 farmers)

• Make knowledge and productivity tools available to and adoptable by cocoa farmers: best practices, reliable supply

• Show that technology and practices magnify the effects of National and Private farmer extension investments

• Trusted local agency is key: 120 ‘Community Knowledge Workers’ in pilot: lead farmers equipped with smartphones

• Layer on future services: mobile financial services to farmers/buyers; Fairtrade Access Fund extension from LAC

Why Small Farmers?• 90% of cocoa in West Africa is

grown by 2MM small farmers.• Each producer supports 4-5

family members; very poor.• Huge potential in yield increases

What have we learned?From our young projects that already support

nearly 250,000 farmers through ICT and CKW

Technology alone is not enough

Establish partnerships

Data increases productivity

Build the business case

APPENDIX

# Employees by Office

US Based

Program

and Support

Staff

Colombia:

mAg &

Financial

Services

Ghana:

mHealth Kenya:

mAg &

Financial

Services

Uganda:

mAg &

Financial

Services

Indonesia:

Financial

Services

India:

mHealth &

Financial

Services

BwB and Capital Markets Services delivered across all geographies 6

Philippines:

Financial

Services

Cote d’Ivoire:

mAg

Guatemala:

mAg

Grameen Foundation Mobile Tech Efforts

Challenges Faced By The Poor

Lack of essential

and actionable

information

Inability to tolerate

shocks and

manage risks

Insufficient &

inconsistent

income

Needs are

not understood &

sub-par services

are delivered

7

Information Services

Build two way flows of trusted, actionable information

Financial Services

Provide appropriate, innovative

products to manage h/hold cash flows

and risk

Poverty Tools and Insights

Deliver services to the poor though use

of client data and tools

Enabling services across Agriculture

Value Chains

Expert, local databases

Progress out of Poverty Index data collection embedded

Partnerships at all levels

Adoptable information & services

Partnering for mAg Innovation

Basic Research

Applied Science

Technology Diffusion

Field Application

GrameenFoundation:

Expert Content partnerships

‘AppLab’

Effective local agent networks

Scaling Partners

Community Knowledge Worker

Field Force Management

Data collection

Discovered Validated Adoptable Adopted

“A Green, Not Only For Profit Company”

Technological Innovations to

Support Cocoa Sustainability

PPT4036PV0313-7 © 2013 GrainPro, Inc.

“Safely Storing Cocoa”

World Cocoa Foundation

Annual Partnership Meeting

October 16, 2013

Presented by Jordan Dey

Vice President, GrainPro Inc.

1

Pesticide Free

Hermetic Storage

“A Green, Not Only For Profit Company”

PPT4036PV0313-7 © 2013 GrainPro, Inc.

Solar Drying Collapsible Dryer Cases™

28

Benefits of Hermetic Storage

No need to use pesticides or fumigation.

Protects the quality, aroma, color and taste of the cocoa bean for long periods of time.

Can be used both for storage and shipping.

Increased income and food security for farmer.

Challenges/Scaling Up Hermetic Storage

Challenges

New technology

Education/Training Farmers

Logistics

Tariffs

Scaling Up

Raise Awareness

Improve Distribution Network

Data Collection

Expand Partnerships

Thank You

“A Green, Not Only For Profit Company”

PPT4036PV0313-7 © 2013 GrainPro, Inc. 29

David Rosenberg Ecom Agroindustrial Corp., Ltd.

WCF, Santo Domingo, October 2013

Experimenting with mobile phones in Ivory Coast:

Implications for

technology design

Ecom Agroindustrial Corp., Ltd.

- Cotton, coffee, cocoa, sugar

- 5,000+ employees, 30+ countries

- Sustainable Management Services

- 200+ agronomists world-wide

- Network with more than 250,000 known farmers

- Ivory Coast: GAP training

- 15,000 farmers in 20+ cooperatives

- 20+ agronomists 250+ lead farmers ± 75 farmers

Observations: what do we have in the field?

Agronomist Lead farmer Farmer

Hardware 2-3 simple phones

smart phone

laptop

2-3 simple phones

“feature” phone

1-3 simple phones

Software Technical education

Ecom farm data

“Trace Your Cocoa”

Literate

Custom data

system on phone

60% low literacy

Voice, not sms

Quality of

and ability

to act on

information

Highly independent

Remote worker

Own initiative

“Best farmer”

Entrepreneurial

50% NO school

Low trust

Ability to use information ??

What do they get in return for info?

Poor network coverage

Extreme conditions (water, humidity, dust, mopeds)

Design implications for digital

3

Teaching / sending:

- Field schools highly relevant

- Trust requires personal engagement

- Low literacy = low impact of words and ability to act on info

- Images and voice

Data capture

- Networks poor

- Up-loadable vs. Real-time data

- Agronomist data vs. Lead farmer data

- Frequent alignment/feedback necessary to ensure quality

Hardware:

- TOUGH equipment (rapid depreciation)

- ?? Keyboard ?? (data entry challenge)