Technobranding - jTechnopreneurship Program

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TechnopreneurshipTechnopreneurship“technobranding”“technobranding”

StrategyStrategyFrans Thamura

[email protected] 7888 699

mailto:[email protected]


be a Part ofbe a Part ofEmotionalEmotional

RevolutionRevolution

AgendaAgenda

• Who is Frans Thamura!• Meruvian Foundation Overview• What is jTechinopreneur• Welcome to Image Economy• The Internet as a New Medium• The Old vs The new Economy• Brand Leadership• Marketing Strategy• Java Technology• BlueOxygen Solution Tower




• CEO of Intercitra Innovation Center (www.intercitra.com)

• BlueOxygen (www.blueoxygen.net)

- Open Source Project on Java, since 2001.

• Founder of JUG Indonesia

• Meruvian Group – Founder

• JENI Advisory Board

• jTechnopreneur - Founder

Who is Frans Thamura?Who is Frans Thamura?




Meruvian Foundation OverviewMeruvian Foundation Overview

• Meruvian is a Center of Development and Support Services for Java and Enterprise OpenSource solution.

• 28 Maret 2006• Founder Frans Thamura




What is jTechnopreneur?What is jTechnopreneur?

• entrepreneur (plural entrepreneurs) : french- A person who takes the risk of turning an opportunity into profit.

- A person who takes the risk of managing and operating a business or businesses; term often used: a. for one who does this for one or more businesses that he or she entirely or largely helps to create; b. for one who takes on ownership, or significant ownership, of one or more business franchises.

- A person who creates one or more new nonprofit organizations, or one or more units of such organizations, and often has a key part in managing and operating the new entity or entities. Such a person is sometimes referred to as a nonprofit entrepreneur or not-for-profit entrepreneur, and occasionally as a public entrepreneur.

- A person who is talented or prolific at developing new programs inside existing organizations.




Welcome to the Image EconomyWelcome to the Image Economy

• Image Economy = New Economy 2.0• The place to exchange experience and innovation• Turns © into Cs (Copyright into Community)

- Community will become a foundation of ABG (Academia, Business and Government)




• A spirit of innovation and creativity to help a company to increase brand equity and make a close relationship with your customer using a reflection of brand

• The magic box of creativity and innovation

• The driving forces for the Real Business.

Definition of Guerilla InnovationDefinition of Guerilla Innovation




Time

Form

INTERNET

INTERNET

Place

The Internet is a New MediumThe Internet is a New Medium




Internet EconomyInternet Economy




SystemsIntegration

(automation)

BusinessIntegration

(reengineering)

Market Integration(web-enabled

transformation)

Value

Scope

eTransformationeTransformation




Information Interaction Transaction

• Product/marketing information• HR & Finance information • Links to other sites

• Provision of value-added information• Customized information• Expert systems• Products availability

• Customer feedback (email) • Basic customer service

• Interactive marketing • Live interactions• Discussion groups & virtual communities

• Customized offerings• Customer self-design• Order follow-up

• E-catalog• Unassisted selling

Ba

sic

Ad

van

ced

E-Business

One way communication Two way communication Two way communication and physical/financial transaction

E-Business Implementation Process E-Business Implementation Process



RevolutionRevolutionThe Old versus the New EconomyThe Old versus the New Economy

The Coreof the

Old Economy

Electronic Business

Agent

Physical

Digital

Product

Physical

DigitalPhysical

Digital

Process

The E-BusinessCore of the

New Economy




Brand LeadershipBrand Leadership

• Awareness • Relevancy• Trust• Kharisma




Marketing StrategyMarketing Strategy

• 4P (Product, Price, Place, Promotion)• Marketing Mix (Segmenting, Targeting and Positioning)• Differentiation




Java TechnologyJava Technology




The Java brand is one of the hottest technology brands in the world, recognized by over 80% of tech-savvy consumers around the globe

(source: Momentum Research Group, 2004).

What is Java?What is Java?




BlueOxygen Solution TowerBlueOxygen Solution Tower


www.jtechnopreneur.comwww.jtechnopreneur.com

[email protected]@yahoogroups.com

Technobranding - jTechnopreneurship Program

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