Techno Pros Techno Pros We Save you Dough and make your We Save you Dough and make your

Computer GoComputer Go

Marc Marc ErnestusErnestus

Russell Utter Russell Utter

Richard SipalaRichard Sipala

Company Facilities Company Facilities

Techno Pros headquarters will be Techno Pros headquarters will be located in Quogue inside of the located in Quogue inside of the owners garage.owners garage.

Our facilities include our company Our facilities include our company owned car. owned car.

Mission Statement Mission Statement

Our mission is to provide the best Our mission is to provide the best service with the best quality possible. service with the best quality possible. We aim to benefit our customers as We aim to benefit our customers as we bring growth and prosperity to we bring growth and prosperity to our employees, partners, and our employees, partners, and community. Throughout everything community. Throughout everything we aim to achieve honest, fair, and we aim to achieve honest, fair, and unbiased treatment to all of our unbiased treatment to all of our stakeholders. stakeholders.

Keys to SuccessKeys to Success

Advertisement and MarketingAdvertisement and Marketing Time Efficiency (In work and Time Efficiency (In work and

response time)response time) Quality WorkQuality Work Better Pricing than the competitionBetter Pricing than the competition Building Relationships with Building Relationships with

customers (To establish a favorable customers (To establish a favorable reputation in the community)reputation in the community)

Company LocationCompany Location

Our company will be located on 76 Our company will be located on 76 Dune road in Quogue NY. It won’t Dune road in Quogue NY. It won’t cost the company anything to buy cost the company anything to buy because it is already owned by our because it is already owned by our CEO, Russell Utter. CEO, Russell Utter.

Products and ServicesProducts and Services

Technology Pros will be a sole Technology Pros will be a sole proprietorship owned by Russell proprietorship owned by Russell Utter. Our goal will be to start a Utter. Our goal will be to start a company with very few expenses and company with very few expenses and earn a high profit. Office space will earn a high profit. Office space will be within the owner’s home. This will be within the owner’s home. This will save us costs as were starting up our save us costs as were starting up our business. business.

Products and ServicesProducts and Services

Technology Pros will offer small office Technology Pros will offer small office and private home owners a quick and and private home owners a quick and reliable source of technical help for reliable source of technical help for their computers and other related their computers and other related devices. We will also set up fully devices. We will also set up fully operational websites, for both private operational websites, for both private and public uses. Our business can and public uses. Our business can perform one time services, or set up perform one time services, or set up contracts for full time service which will contracts for full time service which will arrange for us to be on call in case an arrange for us to be on call in case an emergency crises.emergency crises.

Target MarketTarget Market Entrepreneur MagazineEntrepreneur Magazine suggests six markets segments suggests six markets segments

as a starting point: as a starting point: -Businesses using computers -Businesses using computers -Small entrepreneurial businesses using one or more -Small entrepreneurial businesses using one or more

computers computers -Small to medium sized corps using computers on -Small to medium sized corps using computers on

networks networks -Large corps seeking problem-solving assistance -Large corps seeking problem-solving assistance

(trouble-shooting) with specific projects (trouble-shooting) with specific projects -Government agencies, corporations, and other -Government agencies, corporations, and other

organizations in search of computer training organizations in search of computer training -Businesses in search of custom computer programming -Businesses in search of custom computer programming

services services Technology Pros will focus on the top few segments Technology Pros will focus on the top few segments

only. With an extremely focused market strategy we only. With an extremely focused market strategy we hope to see growth in our business.hope to see growth in our business.

Market Anylasis Market Anylasis The computer repair industry has little competition so we The computer repair industry has little competition so we

expect to be the most well known and successful company in expect to be the most well known and successful company in the area. We expect to be successful by fulfilling the following the area. We expect to be successful by fulfilling the following points. points.

While there are only a few computer technology businesses in While there are only a few computer technology businesses in the area they are very competitive. As long as we remain the area they are very competitive. As long as we remain reliable and advertise well we will be extremely successful reliable and advertise well we will be extremely successful due to the need of computer repairs. due to the need of computer repairs.

There will be plenty of new customers in the area due to city There will be plenty of new customers in the area due to city people coming in for summer months and weekends.people coming in for summer months and weekends.

There are very few small businesses in the area that can There are very few small businesses in the area that can compete with Techno Pros affordable prices, reliable service, compete with Techno Pros affordable prices, reliable service, and convenience. This will make us extremely successful and convenience. This will make us extremely successful because we will always be the first option for customers with because we will always be the first option for customers with computer problems.computer problems.

The computer business is an extremely popular business, and The computer business is an extremely popular business, and with technological advances every day people will always with technological advances every day people will always need help figuring out how to work and use their newest need help figuring out how to work and use their newest technological need s. By using a very simple marketing technological need s. By using a very simple marketing approach Techno Pros will be very successful in the computer approach Techno Pros will be very successful in the computer industry. industry.

Market Analysis SummaryMarket Analysis Summary Technology Pros will have an intently focused Technology Pros will have an intently focused

market strategymarket strategy 1. The largest markets for Technology Pros are 1. The largest markets for Technology Pros are

the Home Office and Small Businesses. These the Home Office and Small Businesses. These markets have a need for quick temporary aid that markets have a need for quick temporary aid that is billed at an hourly rate. There is some business is billed at an hourly rate. There is some business to be had, however, in the specific contracts.to be had, however, in the specific contracts.

2. There are a number of competitors in the local 2. There are a number of competitors in the local area, but none are as specific as Techno Pros in area, but none are as specific as Techno Pros in their chosen market. This will allow us to establish their chosen market. This will allow us to establish a foothold in our target market, and expand. a foothold in our target market, and expand.

3. Finally, there is the growth trend of this market, 3. Finally, there is the growth trend of this market, estimated to be around 9 to 10 percent growth estimated to be around 9 to 10 percent growth annually for the next decade or so. annually for the next decade or so.

Strategy and Implementation Strategy and Implementation SummarySummary

Technology Pros will focus on multiple Technology Pros will focus on multiple strategies to have a successful and strategies to have a successful and progressive business. To advertise or progressive business. To advertise or promote our business we will have people promote our business we will have people give referrals, have a running website, give referrals, have a running website, commercials, ads in newspapers, flyers, and commercials, ads in newspapers, flyers, and other various types of advertising. other various types of advertising. Technology Pros will offer efficient practical Technology Pros will offer efficient practical solutions to our clients, all at a less solutions to our clients, all at a less expensive rate than our competition. One expensive rate than our competition. One edge Technology Pros will have over the edge Technology Pros will have over the competition will be based on customer competition will be based on customer relations, since we are a more local based relations, since we are a more local based business in the community.business in the community.

Strategy PyramidStrategy Pyramid

Web Pro-

motions

Traditional Strategies

(Newspaper, flyers,

commercials)

Networking and Referrals

Marketing Strategy Marketing Strategy

Our marketing strategy depends Our marketing strategy depends mostly on our reasonable prices mostly on our reasonable prices combined with our excellent service. combined with our excellent service. Our services come at a very Our services come at a very inexpensive cost, much less than our inexpensive cost, much less than our competitors. The average person will competitors. The average person will find our company to be a much find our company to be a much better option then our competitors. better option then our competitors.

Sales Strategy Sales Strategy

Sales strategy for Techno Pros is our Sales strategy for Techno Pros is our ability to please the customer. The ability to please the customer. The happier the customer, the more loyal happier the customer, the more loyal they will be to us and the more times they will be to us and the more times they will use our services. We offer a they will use our services. We offer a membership that includes a 10% membership that includes a 10% discount and first priority treatment. discount and first priority treatment.

Strategic Alliance Strategic Alliance

We will form an alliance with PC We will form an alliance with PC Richard and Son, similar to Geek Richard and Son, similar to Geek Squad and Best Buy. We offer our Squad and Best Buy. We offer our services in and customers who come services in and customers who come to the store looking to fix a computer. to the store looking to fix a computer. In turn they will promote our business In turn they will promote our business in their stores. It’s an alliance that in their stores. It’s an alliance that will be very profitable for both of us. will be very profitable for both of us. Also we may ally with any small Also we may ally with any small business looking to set up computers. business looking to set up computers.

Web Plan SummaryWeb Plan Summary

It is very important for Technology It is very important for Technology Pros to have a well planned and well Pros to have a well planned and well maintained website. All customers maintained website. All customers who want us contact us or need more who want us contact us or need more information on our business will visit information on our business will visit our website. our website.

Web PageWeb Page

View Our Web PageView Our Web Page

Management SummaryManagement Summary

Our overall management styles will Our overall management styles will follow a centralized manner. Russell follow a centralized manner. Russell Utter, CEO, will make the majority if Utter, CEO, will make the majority if not all the company decisions. Minor not all the company decisions. Minor decisions if needed will be left to the decisions if needed will be left to the lower management. lower management.

Organization Chart Organization Chart Accounting/Financial Responsibilities- Russell Accounting/Financial Responsibilities- Russell

Utter (At times assisted by a hired Utter (At times assisted by a hired accountant)accountant)

Marketing- Richard SipalaMarketing- Richard Sipala Purchasing Resources and Needed Supplies Purchasing Resources and Needed Supplies

(Car, gas, tools, parts)- Russell Utter(Car, gas, tools, parts)- Russell Utter Customer Relations- Richard SipalaCustomer Relations- Richard Sipala Equipment Manager- Marc ErnestusEquipment Manager- Marc Ernestus At Technology Pros, we have little to no need At Technology Pros, we have little to no need

for other hired employees. Therefore we will for other hired employees. Therefore we will split up necessary management roles and split up necessary management roles and will all visit clients for technical assistance.will all visit clients for technical assistance.

Financial PlanFinancial Plan

The growth of Technology Pros will be The growth of Technology Pros will be financed by profit from loyal financed by profit from loyal customers and the regular amount of customers and the regular amount of work we expect to see. work we expect to see.

Loans will be taken out to help buy Loans will be taken out to help buy the company vehicle.the company vehicle.

If our company is advertised If our company is advertised successfully then we expect to see successfully then we expect to see positive cash flow and profit in our positive cash flow and profit in our business’ first year. business’ first year.

Break-Even AnalysisBreak-Even Analysis

At Technology Pros, we have very few expenses. At Technology Pros, we have very few expenses. Our expenses include a car, legal fees and a small Our expenses include a car, legal fees and a small amount of tools and spare parts. All of these amount of tools and spare parts. All of these expenses after taxes add up to approximately expenses after taxes add up to approximately $34,290. Therefore, within the first year or two we $34,290. Therefore, within the first year or two we should have covered our initial investment and should have covered our initial investment and start to make a large profit.start to make a large profit.

Break-even Analysis

2011 2012 2013

Years

Init

ial

Inve

stm

ent

MilestonesMilestones

May 2009 – Obtain loan and May 2009 – Obtain loan and purchase company carpurchase company car

May 2009 – Purchase necessary May 2009 – Purchase necessary equipment and inventoryequipment and inventory

May 2009 – Prepare necessary May 2009 – Prepare necessary databases and officedatabases and office

June 2009 – Open businessJune 2009 – Open business

Long Term PlanLong Term Plan

In the future, we will look to expand In the future, we will look to expand slightly. We do not wish to expand in slightly. We do not wish to expand in the way of adding another office or the way of adding another office or business center, but possibly by business center, but possibly by adding more technicians to our team. adding more technicians to our team. We would also have to purchase We would also have to purchase another company car, which would another company car, which would cost another $26,000.cost another $26,000.

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