Techniques of Persuasion and Propaganda

Used in Advertising

Testimonial

A famous personality is used to endorse the product

Assertion

An assertion is an energetic statement presented as a fact, although it is not necessarily true.

Bandwagon

Bandwagon is a form of propaganda. Entices people to join the crowd or be on the winning side.

Bait and Switch

Draw in the customer in offer to sell a product which the advertiser in truth does not intend or want to sell.

Humor-Wit

Customers are attracted to product by using humor. Draws the reader away from the product with humor.

Card Stacking

The propaganda technique that means stacking the cards in favor of the product. The advertisers stress is positive qualities and ignore negative.

Glittering Generalities

The glittering generalities technique uses appealing words and images to sell the product. The message this commercial it will change your life.

Statistics-Facts and Figures

Statistics and objective factual information is used to prove the strength of the product.

Plain Folk

The suggestion that the product is a practical product for ordinary people.

Diversion

Diversion seems to tackle a problem or issue, but then throws in an emotional distraction.