T E C H N I Q U E S O F E M P H A S I Z I N G I N

W R I T T E N C O M M U N I C A T I O N

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PRESENTATION ON

BYROOPESH V. NAMBOODIRI ROLL NO.: 40VISAKH A. ROLL NO.: 51SAYOOJ V. P . ROLL NO.: 45

Emphasizing - Meaning

Emphasizing means “to show or state that

something is very important or worth giving

attention, to make something more obvious.”

(Cambridge Advanced Learner’s Dictionary)

Emphasizing means “give special importance or

value to(something) in speaking or writing”

(Oxford Advanced Learner’s Dictionary)

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NEED FOR EMPHASIZING

To project core idea

To make communication effective

To establish purpose

To ensure attention and retention

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Tips For Emphasizing

Use Italics, bold, underscores, color

etc.

Don’t use in excess

Use consistently to prevent readers

from being confused

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TECHNIQUES OF EMPHASISING

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Emphasizing by Position

Emphasizing by Repetition

Emphasizing by Space

Emphasizing by Sentence structure

Emphasizing by Mechanical means

Beginnings and Endings carry more emphasis

Place central idea in beginning and ending

Emphasize these key ideas through sentence styles,

paragraph

EXAMPLE :

1) I can write letters much more quickly using a computer.

“The computer enables me to write letters much more

quickly”.

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Emphasizing by Position

Repetition of the last word of one line or clause to begin next.

Example :

My conscience hath a thousand several tounges,And every tongue brings in a several tale,And every tale condemns me for a villain.”

(William Shakespeare, Richard III)

Repetition of a word or phrase at the beginning of successive clauses

Example :

“I want her to live. I want her to breathe. I want her to aerobicize.”

(Weird Science,1985) 7

Emphasizing by Repetition

Giving more space to central idea.

The more space one gives a topic, the more emphasis the

topic receives.

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Emphasizing by Space

Place important information in short phrases/simple sentences so that it will not have to compete with other information for the readers attention.

This can be done by :

a) Careful choice of words

b) Use of strong words

c) Use of active voices

Example :

Harry ate six shrimp at dinner. (active)

At dinner, six shrimp were eaten by harry. (Passive)

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Emphasizing by Sentence

structure

USING ITALICSGives light emphasis. Use for sophisticated stressing of words.

Example :

The opera Vanessa is written by Samuel Barber.

UNDERLINING

More insistent. Works well for emphasis of complete phrase. Underlining will bring attention.

Example :

Answer all the questions.

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Emphasizing by Mechanical

means

BOLDING Is clearly visible when you first look at the whole page.

The emphasized text strongly stands out from the rest of the text.

SETTING SIZE Bigger fonts stand out more and small fonts recede.

But beware of reducing readability by mixing font sizes too much.

UPPERCASE AND LOWERCASE Uppercase characters are capital letters.

Lowercase characters are small letters.

Example :

pen – lowercase

PEN - Uppercase

Emphasizing by Mechanical means (contd....)

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COLOUR

Colour plays a vitally important role in the world in which we live.

Color can sway thinking, change actions, and cause reactions.

Colours communicate invisibly

Yellow – warm, exciting, happy

Blue – deep, peaceful, supernatural

Green – peace, stillness, nature

White – harmony, silence, cleanliness

Black – grief, dark, unknown

Red – glowing, confidence, alive

Orange – radiant, healthy, serious (Wassily

Kandinsky)

Emphasizing by Mechanical means (contd....)

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CONCLUSION

In every writing project, a clear

plan,emphasizing and strong

knowledge of your audience will help

you make the most effective way to

communicate

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REFERENCES

Sinha K.K :Business Communication

‘EFFECTIVE BUSINESS COMMUNICATION’ – Herta

A.Murphy, Herbert W. Hildebrandt, Jane P. thomas – seventh

edition

http://wikipedia.english/grammer./passive/active

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QUESTIONS IF ANY ??

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