Techniques for running your own creative business.key

T I P S W E L C O M ET I P S W E L C O M E

ASSESSMENT BRIEF: TECHNIQUES FOR RUNNING YOUR OWN BUSINESS

Thursday, 12 May 2011

TECHNIQUES FOR RUNNING YOUR OWN CREATIVE BUSINESS

ASSESSMENT BRIEF

NOT QUITE SURE HOW IT HAPPENED, BUT LEWIS CARROLL AND L. S. LOWRY HAVE RISEN FROM THE DEAD, DUSTED THEMSELVES DOWN AND BECOME SERIOUSLY SAVVY DIGITALLY.

THEY FOUND EACH OTHER ON CREATIVE MATCH AND STARTED WORKING TOGETHER AS A CREATIVE TEAM. EVERYTHING THEY DO IS SIMPLE, FRESH AND ENGAGING - UNLIKE SO MUCH OF THE RUBBISH WE SEE EVERY DAY.

SO THEY HAVE DECIDED TO START THEIR OWN AGENCY - WHAT SHOULD THEY CALL IT?

THAT’S THE FIRST PART OF YOUR BRIEF. YOU ARE WORKING ON YOUR OWN ON THIS BRIEF.



ASSESSMENT BRIEF

THERE ARE SEVEN LINES OF ASSESSMENT CRITERIA IN THIS UNIT, BUT YOU ONLY NEED TO WORK ON ONE UNIT - FOR NOW.

MAKE SURE YOU KNOW WHICH UNIT YOU ARE WORKING ON.

CREATE A TWO-MINUTE PRESENTATION THAT HELPS CARROLL AND LOWRY UNDERSTAND HOW TO RUN THEIR AGENCY - AND SUGGEST A NAME FOR IT TOO.

UPLOAD YOUR WORK TO WIKI BEFORE 5 PM ON THURSDAY 12TH MAY BY EMBEDDING EITHER; YOUTUBE / SLIDE-SHARE / PREZI



ASSESSMENT BRIEF

ANA / HILMI / NATHAN / DANIEL M

HOW SHOULD THE AGENCY MARKET ITSELF? HOW MIGHT THIS EFFECT THE FLOW OF REVENUE COMING IN TO THE AGENCY?

CAROLINA / RORY / LEWIS

WHAT FINANCIAL PROCESSES SHOULD THE AGENCY PUT IN PLACE?



ASSESSMENT BRIEF

MAR / ALEX M / JACK M

WHAT TECHNOLOGY IS THE AGENCY GOING TO NEED? INCLUDE HARDWARE, SOFTWARE AND ONLINE.

THOMAS / JENNI / EMMANUEL

IDENTIFY TECHNOLOGIES THAT WOULD ENABLE THE AGENCY TO TRADE ONLINE.



ASSESSMENT BRIEF

CORRYN / OLIVER / TOM / JON

IDENTIFY WAYS IN WHICH E-COMMERCE MIGHT BE APPROPRIATE FOR THE AGENCY.

VICTORIA / CHARLIE / COOPER

EXPLAIN HOW ADVISERS AND BOARD MEMBERS ARE SELECTED AND MAKE A FEW RECOMMENDATIONS.



ASSESSMENT BRIEF

SAM / MATTHEW / DANIEL W / ALEX L

IDENTIFY KEY SERVICES THAT SUPPORT SMALL BUSINESSES AND EXPLAIN WHAT THEY CAN DO FOR THE AGENCY. FIND A FEW FROM THE PUBLIC AND PRIVATE SECTOR.



ASSESSMENT BRIEF

ALL WORK MUST BE UPLOADED TO THE WIKI BEFORE 5 PM ON THURSDAY 12TH MAY.

YOU MUST REVIEW ALL WORK UPLOADED BEFORE TOWN HALL ON FRIDAY 13TH MAY.

WE WILL BE RUNNING A PEER ASSESSMENT EXERCISE AT FRIDAY’S TOWN HALL.


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