TechNet Unleashed: Windows 7

TechNet UnleashedHarold Wong

blogs.technet.com/haroldwong

Makes the things you do today faster & easier

Windows Product Management

Microsoft Corporation

Windows 7 for Consumers

About This Presentation

Core information on Windows 7 for you to use:- Customer Feedback and Value Proposition- 3 Consumer Pillars- Key Scenarios, Benefits and Features

Recommended Audiences:- Microsoft employees- Partners- Vendors & Contractors

Not covered in this presentation:- SKUs, Pricing, Schedule, System Requirements, Launch & Go-To-Market Plans

23 January 2009

Consistency throughout lifecycle from planning to release

Focus on customer feedback & research

Windows Has Changed

Quality over timeline

Timeline over features

Targeted marketing to customers

Customer Feedback From ConsumersC

onsum

er

Custo

mer

Researc

h

Top 5

Custo

mer

Needs

“I just want it to work.”

“I want an OS that gets me to my stuff faster, and

then gets out of my way.”

“Make the tasks I do everyday

easier.”

“Don’t tell me about every new feature.

Just tell me about a few that will

make my life easier.”

“I like the idea of being able to do new things, but

only if I don’t have to spend

a lot of time figuring them out.”

What Should We Build

Identify most

important customer needs

What & How

Should We

Deliver Core

Message

Identify what messages

customers want to hear

How Do We Talk

To Specific Target

Audiences

Validate what resonates by

target audience

Customer Feedback From ConsumersTop 5

Custo

mer

Needs

“I just want it to work.”

“I want an OS that gets me to my stuff faster, and

then gets out of my way.”

“Make the tasks I do everyday

easier.”

“Don’t tell me about every new feature.

Just tell me about a few that will

make my life easier.”

“I like the idea of being able to do new things, but

only if I don’t have to spend

a lot of time figuring them out.”

Win

dow

s 7

Goals

Everyday Tasks are

Faster & Easier

Works The Way

You Want

New Things

Possible

Everyday Tasks are

Faster & Easier

New Things

Possible

More Intuitive Navigation

Simpler Home Networking

Improved Device Experience

Keep Your Life in Sync with Windows Live

Faster Web Browsing with IE8

More choices in how you interact with your PC

Easier to enjoy Photos, Music & Videos almost anywhere

Easy Upgrades with Windows Anytime Upgrade

Win

dow

s 7

Goals

Customers Told Us What They Wanted & We Listened

Works The Way

You Want

Faster & More Responsive

Broad Compatibility

More Reliable

Fewer Interruptions

Reflects Your Style

Better performance

Faster startup & shutdown

Quicker task management

Improved battery life

Closer development

with PC Manufacturers

Works The Way You Want


“I want my PC to be

fast and responsive.”

Windows 7 memory consumption

is independent of number of open windows

0

50

100

150

200

250

300

350

1 2 5 7 10 15 20 25 30 35 40 45 50

Mem

ory

Consum

ption (

MB

)

Number of Windows Open

Memory Consumption Comparison (Lower bars are better)

Windows Vista

Windows 7 Pre Beta

Preliminary data gathered on

Windows 7 pre-release builds


Battery Life Increase Example

DVD Battery Life

(Taller bars are better)

0

50

100

150

200

250

+15.4% +12.5%

+11.5%

System A System B System C

DV

D R

undow

n

Batte

ry L

ife (

Min

ute

s)

Windows Vista SP1 Windows 7 Pre-BetaPreliminary data gathered on

Windows 7 pre-release builds

on sample of test systems.


If it works with Windows Vista,

it should work with Windows 7

New Program Compatibility

Troubleshooter

Effortless updates to applications

& device drivers

Improved compatibility

& easier troubleshooting


Broad Compatibility

“All my applications

and devices should just work

with my PC.”

Windows 7 runs great on low-cost hardware

Enjoy the latest features

& new experiences on the go

Windows 7 with Internet Explorer &

Windows Live for the best Internet experience


Low Cost PCs

“I’d like a small notebook

PC, but don’t want to

compromise

on functionality”


Device Choices

Fewer problems

& easier problem resolution

Self diagnoses & lets you solve

problems at your own convenience

Largest automatic feedback tool ensures

quicker fixes & continuous improvement


More Reliable

“I need my PC to work

all the time.”

Fewer prompts

& more control over settings

“When I choose to do something on

my PC,

I don’t want it to constantly ask me

if I’m sure.”


Fewer Interruptions

PC choices that suit

your style & budget

More desktop personalization

options that reflect your style

“I have very specific PC needs and I

want a wide range of choice in style

and price.”

“I like my PC to reflect

my personality”


Reflects Your Style

Works The Way

You Want

New Things

Possible


Broad Compatibility

More Reliable

Fewer Interruptions

Reflects Your Style




Win

dow

s 7

Goals


Everyday Tasks are

Faster & Easier






Works The Way

You Want

New Things

Possible


Broad Compatibility

More Reliable

Fewer Interruptions

Reflects Your Style




Larger, customizable Taskbar with Previews

Get to documents, applications

& tasks faster with Jump Lists

Intuitive ways to arrange Windows

“Help me find

my files faster.”

Everyday Tasks Are Faster & Easier


“Creating a home network and sharing

between home PCs and devices is too hard”

Easier set-up

Easier file & media sharing across multiple PCs

One step printer sharing

Simple security control



HomeGroup

Get more from your devices with a

single, intuitive interface providing easy

access to status, options, & tasks.

Device Stage

A single place to access

all of your connected

& wireless gear.

“I am not really familiar with

all the capabilities my devices have”



Devices & Printers

Note: implementation dependent

on device manufacturer



Note: implementation dependent

on device manufacturer

“Managing my various e-mail, instant messenger, photo

sharing, and social networking accounts

has become a full-time job.”

Email accounts all in one view

Import, edit, & share photos in one place

Contacts & calendar across

PC, web, devices

Stay connected with the people

& things that matter to you


Keep Your Life In Sync With Windows Live

“I spend so much time on the web,

I wish there were better ways

to get to what I care about faster.”

Find, Shop, Map & Translate in one click

Personalize with up-to the minute weather,

stock quotes & more

Browse the web without a trace



Everyday Tasks are

Faster & Easier

Works The Way

You Want


Broad Compatibility

More Reliable

Fewer Interruptions

Reflects Your Style






Everyday Tasks are

Faster & Easier

Works The Way

You Want


Broad Compatibility

More Reliable

Fewer Interruptions

Reflects Your Style






Win

dow

s 7

Goals


New Things

Possible




Windows Touch & improved handwriting

recognition provide new & more direct

ways of interacting with your PC.

New Things Possible

Choice In How You Interact With Your PC

“Simply touching the screen

is a more intuitive and direct way

to work with my PC”

Note: Touch capability is dependent

on PC hardware capability

Play your content easily on your

networked devices around the

home. Access your media library

from any PC in the home.

“My music, photos and video are scattered across multiple PCs. Its

hard to access it from my other PCs,

my stereo and gadgets at home and when I’m away.”

New Things Possible

Easier To Enjoy Your Photos, Music & Videos Almost Anywhere

Easily add new capabilities

to your PC by upgrading Windows 7 to another edition

Upgrade in less than 10 minutes with all your

settings, applications & files unchanged

New Things Possible

Windows Anytime Upgrade

“I’d like new capabilities on

my PC, but upgrades are too

time consuming and complex”

We listened, acted & solved real needs

Delivering the best

Windows PC experience

Keeping Out Promise To Customers

TechNet Unleashed: Windows 7

Technology

Transcript of TechNet Unleashed: Windows 7