Techhies and trekkies
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Where Do Geeks Hang out in the Tampa/St. Pete metro area? Problem:
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Transcript of Techhies and trekkies
Where Do Geeks Hang out in the Tampa/St. Pete metro area?
Problem:
Solution:
Geeks Hangout Bar & Grill
With Programmable Robot bartenders
Target Market
Geeks/Nerds/Trekkies older than 2133,000 adults aged 25-34
We are not targeting adults under 21 years of age
Competition
Name
Sales Revenue2012
Expenses 2012 Credit Rating 2012
World of Beer $20,668,000 $5,652,000 B+
Dunedin House of
Beer$3,300,000 $1,026,000 C
RAPP Brewery $4,965,000 $1,031,500 U
Per Referenceusa.com
Strengths Weaknesses Opportunities Threats
World of Beer
Highest quality brews; Most variety; Highly Educated staff
Expensive;Advertising
Offer lower prices, spend more on advertising. & guerilla marketing
none
Dunedin House of Beer
Good Beer, medium to high prices.
Management;Advertising; offer too many beers on tap
Narrower focus on beer selection.
Better managed company will own them.
Rapp Brewery
High quality home made beer; won best new Florida brewery.
Only 4 types of beer. Closed Mondays/Tuesdays/half day Sunday
Own their niche of high quality home brewed beer
Finances/ credit rating is unknown
SWOT
