TechCrunch Disrupt SF 2014 Onsite Sponsorships
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Transcript of TechCrunch Disrupt SF 2014 Onsite Sponsorships
Onsite Sponsorship Opportunities
San Francisco | Pier 48 | September 6-10, 2014
DISRUPTING 2014 THE BEST VENUE TO DEBUT STARTUPS • TechCrunch Disrupt is the world’s premier conference to debut
disruptive startups and technologies, as well as learn what’s top of mind for the industry’s key innovators
• It brings together the best and brightest entrepreneurs, investors, and hackers for onstage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley, and lots of after-parties
• In addition to its 3,000+ attendees, Disrupt is livestreamed to millions of viewers worldwide
EVENT DETAILS San Francisco, CA • Hackathon: September 6-7 • Conference: September 8-10 • Venue: Pier 48
All in all, I highly recommend TechCrunch Disrupt to any entrepreneur (social or otherwise) looking to
launch or accelerate their venture.
The TechCrunch team knows how to identify and promote startups with great potential. They also take
the time to coach entrepreneurs in how best to present their work.
I encourage any social entrepreneur evaluating their conference plans to consider Disrupt.
Jason Aramburu, Founder/CEO of Soil IQ 2013 Exhibitor & Startup Battlefield Finalist
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HACKATHON PARTNER Promote Your Technology Through…
• An API workshop environment
• A branded exhibition workspace where hackers have access to additional, in-depth API instruction Includes three 6’ round tables and one 6’ rectangular table
• Provide your technology to host and/or support hacking
• Custom contests with partner-awarded prizes Prizes cannot exceed $5,000 in value
• Backstage reception during onstage presentations
Premium Branding & Benefits • 6’ exhibitor table with table-top sign, power, internet, linens
• Sixty-word description on printed programs, shared signage, event website
• On-stage recognition
• Press list access
• Right of first offer for future Disrupt sponsorships
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
HACKATHON PRODUCT Encourage Hackers to Use Your Technology
• Sponsors support a designated, branded table area for developers who want to use their technology as a development platform
• These sponsored areas are highlighted on the Hackathon community website
Product-Level Branding & Benefits • 6’ exhibitor table with table-top sign, power, internet, linens
• Dedicated onsite signage
• Forty-word description on printed programs, shared signage, event website
• On-stage recognition
• Mention in Hackathon-dedicated announcements
• Press list access
• Right of first offer for future Disrupt sponsorships
Conference Access • 6 conference passes (a $2,995/each value)
• 1 VIP dinner ticket
HACKATHON FOOD & BEVERAGE
Everyone Gets Hungry • Provide meals, snacks, and drinks to hungry hackers
during the Hackathon weekend
• Sponsors can also supply their own branded napkins, cups, cutlery, and/or signage at the catering tables
Exhibitor-Level Branding & Benefits • Twenty-five-word description on printed programs, shared
signage, event website
• On-stage recognition
Sponsorship Types • Breakfast
• Lunch
• Dinner
• Snacks
• Beer
CONFERENCE PARTNER VC/Incubator Portfolio Pavilion
• A co-branded pavilion in Startup Alley that showcase your portfolio-company startup demos. Includes 16 total conference passes (4 investor and 12 portfolio passes) Exclusive to VC firms and independent investment organizations. Accommodates six 24” standup cocktail tables
Custom Disruptor Awards (4) • Collaborate with TechCrunch on an exclusive award
designed, named, branded, and presented by you at the closing ceremonies of the Startup Battlefield
• Past examples: Audience Choice Award, Best Business Plan, Best Presentation, Ingenuity Award Cash or in-kind prizes should be included
Exclusive Conference Feature • Host a special feature of the conference
• Past examples: Social media/networking tools for attendees, custom mobile apps, social games and/or contests, music/entertainment, photo gallery, official press photos, social media, communications, and networking tools for Disrupt community usage, lanyards, t-shirts Technical support and product development provided by sponsor
CONFERENCE PARTNER (continued)
Hosted After Parties (3) • There will be one official Disrupt after-party per conference
night, branded exclusively in the conference agenda
• They’ll be open to all conference attendees (anticipate about 500 guests, plus any private guest lists)
VIP Dinner Host (1) • About 200 guests take advantage of special networking on
opening night at a five-star dining establishment
Networking Receptions (6) • Collaborate with TechCrunch on an onsite reception or
lunch designed to help various conference attendees make targeted connections
• In the past receptions have included formatted speed meetings for startups to pitch to top VCs and meet and greet luncheons for prospective funders
Closing Cocktail Reception (1) • This will be held in Startup Alley and at its conclusion, the
Startup Battlefield winners will be announced
• Wine, beer, soft drinks, and light appetizers are included Sponsors may provide additional decoration and features at their own cost
CONFERENCE PARTNER (continued)
Startup 411 • A Product Sponsor may opt to exhibit in a special area
designated as Startup 411
• This area is ideal for companies that are specifically targeting startups as users of their technology or services
Startup Alley • Be the exclusive industry vertical for Startup Alley
• Direct benefits include category exclusivity, Startup Alley lead pre-qualification, a dedicated meeting space, logistics management, and contact Information
Hardware Alley • Sponsor the Hardware Alley section of Startup Alley on the
last day of the conference
• The sponsor will be denoted with a hanging banner over the entrance of Hardware Alley and in all communications about the Alley, including blog posts leading up to Disrupt
CONFERENCE PARTNER (continued)
All Conference Partners receive the following benefits:
Premium Branding • 6’ exhibitor table with table-top sign, power, internet, linens
• Sixty-word description on printed programs, shared signage, event website
• On-stage recognition
• Press list access
• Right of first offer for future Disrupt sponsorships
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
PARTNERS & MEETUPS 2014 Schedule
• June 10: Austin, TX
• June 12: Seattle, WA • July 15: Grand Rapids, MI
• July 17: Boulder, CO
Conference Partners have the option to be part of the 2014 TechCrunch Meetups!
What Are Meetups?
TechCrunch editors take to the road to host informal meetups, where 1,000+ attendees network and pitch their startups to fellow entrepreneurs, VCs, and investors, as well as get lots of exposure from TechCrunch and local media.
Pitch-off winners may receive a number of awesome prizes, including consideration for Disrupt Startup Battlefield.
Additional incremental costs apply
CONFERENCE PRODUCT Startup 411 Provider
• A Product Sponsor may opt to exhibit in a special area designated as Startup 411
• This is ideal for those companies specifically looking to target startups as users of their technology or service
Product-Level Branding & Benefits • 6’ exhibitor table with table-top sign, power, internet, linens
• Forty-word description on printed programs, shared signage, event website
• On-stage recognition
• Press list access
• Right of first offer for future Disrupt sponsorships
Conference Access • 6 conference passes (a $2,995/each value)
• 1 VIP dinner ticket
CONFERENCE EXHIBITOR Showcase Your Startup
• This sponsorship level is ideal for:
- Tech companies that want to introduce their brand and technologies to the tech industry
- Non-technology companies who want a special display area or information distribution space
• This is exclusive to companies with less than $5 million in financing and/or that are less than 5 years old
Exhibitor-Level Branding & Benefits • 6’ exhibitor table with table-top sign, power, internet, linens
• Twenty-five-word description on printed programs, shared signage, event website
• Press list access
Conference Access • 4 conference passes (a $2,995/each value)
CONFERENCE FOOD & BEVERAGE
Everyone Gets Hungry • Provide meals, snacks, and drinks to hungry attendees
during the three-day conference
• Sponsors can also supply their own branded napkins, cups, cutlery, and/or signage at the catering tables
Exhibitor-Level Branding & Benefits • Twenty-five-word description on printed programs,
shared signage, event website
• On-stage recognition Sponsors can add a 6’ rectangular exhibitor table during the conference for an additional cost
Sponsorship Types • Breakfast
• Lunch
• Snacks
BRAND AWARENESS PACKAGE
Pre-Event Brand Presence • Outdoor/out-of-home marketing, including wild postings
and a billboard
• All pre-event, offline video advertising, i.e. taxi cabs
Premium Onsite Branding
• 1 video roll (30 seconds) before or after the session begins in main session hall
- 8 opportunities available per day (slots assigned)
- On a first come first served basis. Additional playback opportunities incremental to sponsorship
• Partner-level branding on printed signs, event website, and full-page ad in the program guide
• Optional 6’ exhibitor table with table-top sign, power, internet, linens
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access
• 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
BACKSTAGE BRANDING PACKAGE
Premium Onsite Branding • Brand presence on backstage signs placed in
conspicuous locations for the duration of the conference
• Video playback on plasma TVs backstage
• Branding of napkins, cups, and flatware during all food service elements backstage
• Partner-level branding on printed signs, event website, and full-page ad in the program guide
• Optional 6’ exhibitor table with table-top sign, power, internet, linens
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
OFFICIAL SPEAKER GIFT BAG SPONSOR
Sponsorship Details • 1 product—subject to TechCrunch approval—for
placement in the speaker gift bags
• Must supply 115 of the same product
• It will be accompanied by other items from partner sponsors at TechCrunch’s discretion
• The TechCrunch conference chair will hand-deliver all gift bags
Premium Onsite Branding • Partner-level branding on printed signs, event website,
and half-page ad in the program guide
• Optional 6’ exhibitor table with table-top sign, power, internet, linens
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
EXCLUSIVE SPEAKER GIFT BAG SPONSOR
Sponsorship Details • Unlimited products—subject to TechCrunch approval—for
placement in the speaker gift bags
• Must supply 115 of the same products
• It will be accompanied by other items from partner sponsors at TechCrunch’s discretion
• The TechCrunch conference chair will hand-deliver all gift bags
Premium Onsite Branding • Partner-level branding on printed signs, event website,
and half-page ad in the program guide
• Optional 6’ exhibitor table with table-top sign, power, internet, linens
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
VIP TRANSPORTATION SPONSOR
Sponsorship Details • Transportation will be used exclusively by VIP speakers,
judges, panelists, and TechCrunch editorial
• The ability to supply the method of transportation, i.e. your upcoming vehicle
• Branding on all event supplied transportation
• The ability to offer a gift bag in the vehicle
Premium Onsite Branding
• Partner-level branding on printed signs, event website, and half-page ad in the program guide
• Optional 6’ exhibitor table with table-top sign, power, internet, linens
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
SPONSOR AN AFTER PARTY ON A CRUISER
Sponsorship Details • The ability to host an invite-only after party on a cruiser
that leaves from the venue
• Brand presence/wrap on the outside of the boat and around all bars and on screens on the Cruiser
• Up to 400 guests permitted (the list is co-managed by the sponsor and TechCrunch)
• The ability to host entertainment
Premium Onsite Branding • Partner-level branding on printed signs, event website, and
half-page ad in the program guide
• Optional 6’ exhibitor table with table-top sign, power, internet, linens
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 15 conference passes (a $2,995/each value)
• 6 VIP dinner tickets
HOSTED SOCIAL WALL SPONSOR
Sponsorship Details • Be the exclusive sponsor of a 16’ x 9’ social wall
• The ability to brand the supporting framework of the wall (alterations and customization available and incremental to sponsorship cost)
• The ability to host 1-2 panels on the social wall
• Host a lounge area around social wall
Partner-Level Branding
• Branding on printed signs, event website, and half-page ad in the program guide
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 15 conference passes (a $2,995/each value)
• 6 VIP dinner tickets
STARTUP BATTLEFIELD RECEPTION SPONSOR
Sponsorship Details • VIP, invitation-only reception that’s hosted backstage after
the Disrupt conference concludes
• The invite list will include all current Battlefield members as well as select members of previous Battlefield competitions
• Up to 150 total guests
• TechCrunch and the sponsor will co-manage the invite list
Premium Onsite Branding • Partner-level branding on printed signs, event website,
and half-page ad in the program guide
• Optional 6’ exhibitor table with table-top sign, power, internet, linens
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
STARTUP BATTLEFIELD DINNER SPONSOR
Sponsorship Details • VIP, invitation-only dinner that’s hosted at an upscale
restaurant
• The invitation will include all current Battlefield members as well as select members of previous Battlefield competitions
• Up to 100 total guests
• TechCrunch and the sponsor will co-manage the invite list
Premium Onsite Branding • Partner-level branding on printed signs, event website,
and half-page ad in the program guide
• Optional 6’ exhibitor table with table-top sign, power, internet, linens
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access • 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
PRIVATE MEETING SPONSOR Sponsorship Details • Direct benefits include Startup Alley and Startup Battlefield
lead pre-qualification, a dedicated meeting space, logistics management, and contact Information
Partner-Level Branding
• 6’ exhibitor table with table-top sign, power, internet, linens
• Sixty-word description on printed programs, shared signage, event website
• On-stage recognition
• Press list access
• Right of first offer for future Disrupt sponsorships
• Optional brand presence at 3 Meetups + Pitch-Offs
Conference Access
• 8 conference passes (a $2,995/each value)
• 2 VIP dinner tickets
Á LA CARTE SPONSORSHIPS Sponsorship Options • Item in gift bag
• 4 charging stations backstage w/ branding and video
• Wrap backstage espresso machines with your brand
• Badges
• Brand all plates, napkins, cups, utensils in the Main Hall
• Exhibition Hall logo or videos on displays (rotating 30-second spots)
• 30-second pre-roll in the Session Hall before sessions begin (during breaks, after sessions, end for the day)
• Dedicated ‘Thank You’ sponsor slide (at appropriate time)
• Shared ‘Thank You’ sponsor slide (at appropriate time)
• Boats with ads parked outside the conference (Oracle)
• Wednesday PM Battlefield Cruise
APPENDIX
COST BREAKDOWN
All final costs are determined by the final scope of each sponsorship package
HACKATHON APPROX. COST
Partner Sponsor $40,000+
Product Sponsor $20,000-$40,000
Food & Beverage Sponsor $7,000 Optional Exhibitor Table: +$3,000
CONFERENCE APPROX. COST
Partner Sponsor $40,000+
- Optional Meetup Brand Integration $1,500/meetup
- Optional Meetup Onsite Program $5,000/meetup
Product Sponsor $20,000-$40,000
Exhibitors $9,500
Food & Beverage Sponsor
Breakfast: $35,000 Lunch: $50,000 Snacks: $25,000 Optional Exhibitor Table: +$3,000
CONFERENCE APPROX. COST
Brand Awareness Package $50,000
Backstage Branding Package $50,000
Official Speaker Gift Bag Sponsor $40,000
Exclusive Speaker Gift Bag Sponsor $80,000
VIP Transportation Sponsor $50,000
After Party Cruiser Sponsor $150,000
Hosted Social Wall Sponsor $200,000
Startup Battlefield Reception Sponsor $40,000
Startup Battlefield Dinner Sponsor $50,000
Private Meeting Sponsor $40,000
COST BREAKDOWN (continued)
All final costs are determined by the final scope of each sponsorship package
Á LA CARTE APPROX. COST
Gift bag item $10,000
Four charging stations $20,000
Backstage espresso machine wraps $20,000
Badges $20,000
Branded plates, napkins, cups, utensils in the Main Hall $35,000
Exhibition Hall displays $10,000
Á LA CARTE APPROX. COST
Session Hall pre-roll $20,000
Dedicated ‘Thank You’ sponsor slide $15,000
Shared ‘Thank You’ sponsor slide $7,500
Boat ads $250,000
Wednesday Battlefield Cruise $150,000
FOR MORE INFORMATION, OR TO DISCUSS ADDITIONAL ONSITE OPTIONS, PLEASE CONTACT: • Carlynne Bradley, AOL Tech PMM: [email protected]
• Leslie Hitchcock, TechCrunch Event Partnerships Manager: [email protected]