TechConnect - Could Computing 2010

INSIDE:

0 10 DIVERSITY DIFFERENCE

0 16 SAFE HAVEN

0 36 CHIP SHAPE

EXTRA The CloudComputing Issue

ARIZONA’S TECHNOLOGY MAGAZINE

NEW BEGINNINGNEW BEGINNINGDepartment of Commerce

moving to next level

TECHNOLOGY MAGAZINE

moving to next levelgov.Jan brewer

roy valllee, Chairman & Ceo of avnet

CommerCe direCtor don Cardon

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T H I N K local.G R O W national.

Many Valley residents don’t know that there are nearly 70 other cities that have their own local business weekly newspaper similar to the

Phoenix Business Journal. What’s amazing is, with a single phone call, your rep can place your ad in one or all of those other publications. In combined markets, that can add up to nearly 4 million readers. Your

business can grow regionally and nationally by reaching the most difficult-to-target segment of the marketplace. And it’s as easy as

placing an ad locally in the Phoenix Business Journal.

$266,000 Average Household

Income of the Phoenix Business Journal

subscriber

$1,900,000Average Household Net

Worth of the Phoenix Business Journal

subscriber

$1,400,000Average Value of

Investments of the Phoenix Business

Journal subscriber

71consider the Phoenix Business

Journal a useful source of information on business

products/services.

%

Contact Jennifer Kush at 602.308.6524 [email protected] for advertising opportunities.

What’s Inside

On the Cover :: The Cloud Computing Issue

In Every Issue006 President’s Letter008 Editor’s Letter024 Science Foundation Arizona026 Arizona State University028 The University of Arizona030 Northern Arizona University032 Capitol Watch

Contact us :: [email protected]

InsIde:

0 10 Diversity Difference

0 16 safe Haven

0 36 cHip sHape

EXTRA The CloudComputing Issue

ArizonA’s Technology MAgAzine

New BegiNNiNgBegi gDepartment of Commerce

moving to next level

Technology M

moving to next levelGov.Jan Brewer

roy valllee, chairman & ceo of avnet

commerce Director Don carDon

ARIZONA’S TECHNOLOGY MAGAZINETECHNOLOGY MAGAZINETECHNOLOGY MAGAZINE

CloseUp

010 spaRKplug COmmuNiCaTiONs Diversity is critical to keeping your network running without a hitch.

+ Feature

016 saFE HaVEN Security essential when taking business data off the premises.

the Focus

018 TElEspHERE Communications as s Service takes root.

019 ONENECK iT sERViCEs Virtual private servers unlock cloud potential.

020 TRuEClOud Taking business into the future.

022 miCROsOFT Choosing the right vendor services.

the Network

036 iNTEl Chips in exercise equipment “fi t” right in.

Feature

New BeginningBeginningRevamped Department of Commerce puts science and technology fi rst.

T H I N K local.G R O W national.

Many Valley residents don’t know that there are nearly 70 other cities that have their own local business weekly newspaper similar to the

Phoenix Business Journal. What’s amazing is, with a single phone call, your rep can place your ad in one or all of those other publications. In combined markets, that can add up to nearly 4 million readers. Your

business can grow regionally and nationally by reaching the most difficult-to-target segment of the marketplace. And it’s as easy as

placing an ad locally in the Phoenix Business Journal.

$266,000 Average Household

Income of the Phoenix Business Journal

subscriber

$1,900,000Average Household Net

Worth of the Phoenix Business Journal

subscriber

$1,400,000Average Value of

Investments of the Phoenix Business

Journal subscriber

71consider the Phoenix Business

Journal a useful source of information on business

products/services.

%

Contact Jennifer Kush at 602.308.6524 [email protected] for advertising opportunities.

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have long believed that with focused vision you produce change. Consider the vision and passion of national leaders

such as Henry Ford, Steve Jobs, Bill Gates, or Arizona leaders, such as Barry Goldwater, Frank Lloyd Wright, Jerry Colangelo and Michael Crow. I’d like to add a name to the list: Don Cardon. His vision is focusing our state’s economic development approach and positively changing Arizona’s competitiveness and aggressiveness.

president’s letter

Cardon has set audacious goals, and he is close to achieving them with much thanks to the leadership style of Gov. Jan Brewer, who selected qualifi ed, experienced leadership when she took offi ce. In just six short months, Cardon implemented a strategy for the Arizona Department of Commerce with all efforts laser-focused on expanding high-wage, high-quality jobs in specifi c science- and technology-related industries such as bioscience, renewable energy, and aerospace and defense. It includes retaining and growing existing businesses, and attracting

new business to the state.Specifi cally, Cardon and his team are

engaged in the historic rebirth of the Commerce Department. Most would shy away from such a task from the shear political challenges. Not Cardon. He is pressing forward even though his agency received an 85 percent budget cut in General Fund support over the past six months. For this alone, Cardon and his staff should be proud.

The strategy Cardon has outlined is long overdue. The multinational organizations

i

006

STEVEN G. ZYLSTRAPresident & CEO,

Arizona Technology Council

Change Agents

with a signifi cant presence in Arizona—Intel, Ventana-Roche, Honeywell, Boeing and Raytheon—are mobile and have the option to leave at anytime. The current economic downturn brings tremendous pressure on executives to explore where quality labor and low operating costs exist. Cardon recognizes their contributions to Arizona’s economy, and the competitive advantages of having these companies here. He is engaging such business leaders to be part of the solution for Arizona, rather than telling them what the state will do.

Like I do, Cardon recognizes that innova-tion in science and technology is critical to our future—in Arizona and around the world. Advances occurring in our state through research by our universities and private businesses may solve global crises in healthcare, energy and water, and may pro-duce breakthroughs in robotics, aerospace, defense and national security.

The results from this approach are captured in the successes celebrated in announcing Suntech Power Holdings, Tower Automotive and others are coming to Arizona, or from Cardon working with the governor to secure funding for Science Foundation Arizona.

We must focus on building critical mass so that knowledge contrived here becomes tangible and profi table and benefi ts Arizonans. Cardon is working to ensure we can accomplish just that and more. This vision is changing the state, and I believe economic advancement efforts will become one of the pivotal success stories of Brewer’s administration.

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Editor’s letter

he scenario: Grab your laptop and “stuff” then rush to the airport. After arriving you quickly search for a place to park that’s close to where

you catch a shuttle to the terminal. If you’re traveling with carry-on, you can shave off some minutes by checking in at the gate. But you still need to get through security—and the scrutiny of those people checking IDs. (“I hope I’m not wearing socks with a hole.”)

t

puBlisHER Steven G. Zylstra

EdiTORDon Rodriguez

assOCiaTE EdiTORTina May

aRT diRECTORJim Nissen, Switch Studio

dEsigNERsChaidi Lobato

Erin LoukiliKris Olmon

CONTRiBuTiNg WRiTERsHunter Bennett

Christopher Di VirgilioDavid Drennon

Stan FreckJeff HarrisonJoe Kullman

Richard C. PowellDiane Rechel

David RiceEric Richard

Michael RuleySanjay SrinivasanRichard J. Wiener

Paul Zimski

TRadEmaRK // gENERal COuNsElQuinn Williams

disTRiBuTiON paRTNERs Tucson Chamber of Commerce

[email protected]

For queries or customer service, call 602-343-8324

TechConnect is published by theArizona Technology Council,

One Renaissance Square, 2 N. Central Ave., Suite 750, Phoenix, AZ 85004.

Entire contents copyright 2010, Arizona Technology Council.

Reproduction in whole or in part without permission is prohibited.

Products named in these pages are trade names or trademarks of their respective companies. TechConnect

is a trademark of the Arizona Technology Council. All rights

reserved. Publication of TechConnect is supported by private-sector

businesses, and is not financed by state-appropriated funds.

Then you hover around the gate until your group is called, only to join the cattle call that gets you to your seat. Stash your stuff then grab your seat to get out of the way of people anxiously waiting behind you. If you’re not stressed after that, what’s your secret?

Then it happens within a few minutes—the peace that comes with fl ying. No driving, no customer demands, no stresses. It’s your magical time in the heavens. In this issue of TechConnect we take you into a different type of “cloud.” If you don’t know the term “cloud computing,” you will.

In simplest terms it’s letting the Web be your gateway to your business tools. No software, no becoming your own IT person and, more and more, no downtime. Except for your monitor and keyboard, everything is in the “cloud,” a

place you never see but it’s there ready to meet your needs.

At press time the Arizona Technology Council was preparing for the fourth annual Business + IT Expo with the theme of cloud computing and virtualization. If you didn’t have a chance to attend, this issue of TechConnect brings highlights to you. Most of the leaders of the breakout sessions share their advice in these pages.

You’ve likely heard of servers, but how about a virtual server? What’s new and different when it comes to your phone service? If a vendor offers their cloud services, what questions should you even ask? Those are some of the issues the experts address in this edition.

Beyond that, one of the articles addresses the new concerns over security that arise. Another topic is just how

is it possible keep a network operating with the smallest chance of ever going down.

Our cover story offers an overview of changes at the state Department of Commerce. You may ask what does that have to do with cloud computing? Actually, it will have plenty to do with that and other ways we conduct business in Arizona, especially in science and technology. You and I will be affected in one or another.

So put your seat back and even listen to music if you like. Join us as we keep our heads in the clouds for this special issue of TechConnect.

DON RODRIGUEZEditor,

TechConnect Magazine

head in the Clouds

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CheCk eaCh box as a guide: ❑ Name correct? ❑ Address correct? ❑ Phone number correct? ❑ Ad copy correct? ❑ Offer (if any) correct?

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010

he thought of phones or Internet being down for any length of time strikes terror into the heart of every business owner or

management team. It is expensive in terms of lost sales, data and productivity—often costing thousands of dollars for every minute spent down—and can result in a huge impact to businesses and their customers.

As more business processes migrate to online solutions and shared applications, businesses of all sizes are relying on the Internet like never before to manage many of their critical functions. Whether it is the fl ower shop down the street that manages credit card processing online and receives all of their orders through the Web or the call center company hitting $60 million in revenue annually that relies on voice over internet protocol (VoIP) phones, the cost of downtime has skyrocketed and the pressure to achieve 100 percent uptime has increased.

Business continuity in the past had been a complicated, expensive proposition requiring IT experts to maintain and manage the equipment or purchase a separate entrance facility from the carrier. Internet redundancy often consisted of two T1 lines purchased through different Internet providers, with the business unaware that the T1s were usually leased through the same last mile carrier and laid in the same conduit. Even combining the line with cable or fi ber often landed you in the same conduit pipe, which gave a business redundancy in the form of double wires, but not true diversity on independent networks.

Redundancy Isn’t DiversityWhen considering diversity, it is critical to look for a solution providing completely independent networks, such as combining a T1 with a wireless broadband network. If the T1 or wireless access goes down, it can then be automatically rerouted from the T1 to the wireless network, or vice versa, in seconds.

This type of solution can cost less than two

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T1s with the added value of true diversity—often with a signifi cant boost in bandwidth. It leverages the latest in wireless technology and in a fully managed solution, it doesn’t require an in-house IT department or capital investment during today’s diffi cult economy. It can be completely hosted and maintained by the service provider.

For a company with 20-plus employees using fi ve or more landlines to handle their voice needs, a truly diverse solution may be available for less than what they are currently spending on just their T1s. A T1/wireless broadband combination would eliminate unexpected costs from outages and dependence on a phone company infrastructure for the main connection, while delivering all of the security and reliability you would get from any carrier.

If a fully managed solution with diversity is available for around the same cost as a T1 without it, who wouldn’t chose diversity? Zero downtime is a wonderful thing.

Marriage of T1 and wireless keeps downtime to zero

t

CLOUDCAMP

WRITING BY :: MICHAEL RULEY

Phoenix event offered nontraditional approach

to tech conferenceWRITING BY :: ERIC RICHARD

Eric Richard is public relations specialist forStormSource Software.

Michael Ruley is CEO of Sparkplug Communications, one of the fi rst fi xed wireless broadband companies in the nation

that can offer T1 service combined with a wireless network.

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ost kids who go to camp may come away with memories of hikes and bug spray. The Phoenix CloudCamp offered another way for grown-ups to

challenge themselves – minus the bugs.Formatted as an “un-conference” whereby

participants help choose discussion topics, CloudCamp provided the perfect arena for participants to meet with other cloud-computers to discuss trends and innovations, share ideas and network. Like other CloudCamps held in cities around the world, the discussions and sessions didn’t rely on a set agenda. Instead, event participants determined topics and breakout sessions while the audience participated in discussion groups and panels

Among the messages arising among the estimated 125 developers, programmers and experts attending the fall event were:

The current resistance to the technology, even among longtime IT professionals.

IBM’s push in the cloud-computing market. The corporation oversees the world’s largest network of cloud-computing labs with locations throughout the globe. Many attendees were unaware of its active participation in cloud technology.

The Amazon Elastic Compute Cloud (EC2). Designed to make Web-scale computing easier for developers, EC2 is a service that provides resizable compute capacity in the cloud.

The impact of Microsoft’s Azure platform. The technology creates a unique, scalable way to speed up the time-to-market for developing Web applications.

Companies that are not household names have become major players in the cloud-computing world. A good example is RightScale, a Santa Barbara, Calif.-based provider of cloud-computing management platforms that has deployed over 1 million servers since 2006.

Hosting the Phoenix CloudCamp was Scottsdale-based StormSource Software, developer of Appointment-Plus online appointment-scheduling software. Sponsors included IBM, Cisco Systems, Microsoft Azure, Amazon Web Services, RightScale and JumpBox.

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+ GET CONNECTEDwww.sparkplug.net/diversity

What to askTHESE ARE THE TOP FIVE QUESTIONS TO

ASK ANY SERVICE PROVIDER:

• DO YOU LEASE OR OWN THE LAST MILE CIRCUIT COMING INTO MY BUILDING?

• IF YOU PROVIDE MORE THAN ONE CIRCUIT, ARE THEY REDUNDANT OR DIVERSE? HOW?

• CAN I BE PROTECTED FROM PHONE OUTAGES, OR JUST INTERNET OUTAGES?

• HOW FAST WILL BUSINESS BE BACK UP AND RUNNING IN THE EVENT OF AN OUTAGE?

• WHAT EQUIPMENT WILL I HAVE TO BUY AND MAINTAIN?

SEE ANSWERS: WWW.SPARKPLUG.NET/DIVERSITY.

MATCH MAKER

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ention “human resources” and most people think of endless stacks of paper to sign. But for companies that partner with Tucson-based Chief People Offi cer, the word that comes

to mind is “strategy.”CPO, as it is more commonly known, has operated for

nearly a decade and most recently has been developing, testing and using various modules to help companies with their human resources needs. Last summer was the soft launch of a suite of those modules called People Assistant. But don’t think of them as an assort-ment of forms to print and sign. “We’re trying to bring strategic planning to the mix,” says Brian Duffi eld, CPO’s vice president of sales and marketing.

The incorporation of strategic planning into the Web-based suite is linked to a performance manage-ment component. By aligning the tactics of the corporate strategic plan to performance criteria for company associates, Duffi eld says, “you provide crystal-clear ex-pectations of what’s important to the company’s success and how each employee plays a role in that success.”

By putting the HR functions into the cloud, the department’s relationship with employees is enhanced, he says. First, there is the self-service aspect of HR within the company. Secondly, removing paper and its fundamental limitations creates effi ciencies well be-yond avoiding expense. There is a transformation of the department’s leadership into a more strategic resource within the organization and a respected business driver through the better use of the human talent.

And then there’s the savings. Staffi ng, performance management, career development/training, employee fi les and reporting—all are expensive in the traditional HR model. But with PeopleAssistant, it’s not uncommon for a client of 400 full-time employees to save more than $100,000 in the fi rst year alone as compared to normal paper-based or static data processes, Duffi eld says. This savings does not include any that will likely occur in the areas of better hiring practices, i.e. less turnover and more effective execution of the strategic plan, he says.

Since the launch began, the beta customers are helping CPO prioritize future upgrades and updates to the product in the months ahead, he says. One of those customers is The University of Arizona’s College of Engineering. “There are few things more important to our College’s future than alignment with the University’s fi ve-year strategic plan,” says Jeff Goldberg, dean of the school. “The accountabilities and tactical visibility inherent in the CPO process will allow us to monitor our progress, maintain our focus and measure the results along the way to ensure success.”

Michael A. CusanovichBiotechnology community

loses one of its strongest advocatesWRITING BY :: JEFF HARRISON

Power TO

THE PeopleSuite of services ties companies closer to their strategic missions

ichael A. Cusanovich, a Regents’ professor at the University of Arizona and an advocate of biotechnol-ogy research and economic

development, died recently. He was 68.Cusanovich gained international

recognition for his research, primarily on biological electron transfer and signaling. His work infl uenced areas from microbial physiology and bacterial evolution to heart disease and vision. Most recently, he was key in developing the National Alliance for Advanced Biofuels and Bioproducts, a consortium funded by the U.S. Department of Energy.

He is survived by his wife, Marilyn Halonen, a pharmacology professor and member of the Arizona Respiratory Center.

As the longtime director of the Arizona Research Laboratories, Cusanovich lobbied for Arizona to attract and nurture high-tech industries, not only in biotechnology, but in optical sciences. He helped found and headed the Bioindustry Organization of Southern Arizona and served on the board of directors of the Arizona Bioindustry Association.

As vice president for research and dean of the Graduate College for a decade, he was at or near the center of the UofA’s explosive growth in the sciences. The

university vaulted into the nation’s top-10 public research institutions when annual research grant funding hit $280 million.

While he was an administrator, Cusanovich still found time to work in his laboratory, teach dozens of classes to students and write more than 300 publications. He stepped down as vice president in 1998 to return to the faculty. In 2005 he was named as a Regents’ Professor, the school’s highest honor for researchers.

“Over the years, Mike generously shared his time and wisdom as a teacher of undergraduates and graduate students, as a prolifi c investigator, as vice president for research and as provost, and as a mentor for many faculty members, including me,” says Leslie Tolbert, current vice president for research, graduate studies and economic development.

John G. Hildebrand, head of the College of Science’s Department of Neuroscience, recalled his last meeting with Cusanovich when he spoke proudly about a biofuels grant he and a group of collaborators recently won. “It is said that nobody is irreplaceable. I don’t buy that. Mike Cusanovich is irreplaceable,” Hildebrand says.

Close+up

Jeff Harrison is a media relations manager in The University of Arizona’s Offi ce of University Communications.

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+ GET CONNECTEDwww.cpohr.com

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Game FaceStudents are serious in competitions

designed to use STEM skills

he Next Generation gave much hope for the future when students from across the state competed in competitions designed to test

their skills in science, technology, education and mathematics.

Middle School Science BowlEighteen teams competed for the 2010 Middle School Science Bowl, an academic competition in which question and answer matches about science and math are followed by round robin and double elimination tournaments.

Sanctioned by the Department of Energy’s National Science Bowl, the contest was held on March 6 at Arizona State University’s main campus in Tempe. It was organized by members of the Arizona Technology Council’s Workforce Development Committee and other local community leaders.

tComing out on top were:

• First Place: BASIS Scottsdale Team Number Two, which included Nithin Kannan, Stanley Lee, Thomas Marks, Sahar Panjwani and Adithya Rajan.

• Second Place: Madison Park Middle School of Phoenix, which included Jacob Browning, Kyle Chapman, Justin Hegyi, Emily Nesbitt and Ethan Pierson.

The BASIS Scottsdale team will represent Arizona at the National Science Bowl in Washington, D.C., in May.

FIRST Robotics CompetitionThe Arizona Regional FIRST Robotics Competition is actually just one of the many held around the world. It teams professionals and young people to solve an engineering design problem in an intense and competitive way. Of course, the idea is for everyone to have fun, too.

This year’s event was held March 12-13 at Veterans Memorial Coliseum in Phoenix.

Work actually began six weeks earlier when the teams received their assignments.

There were a number of categories, with competitors coming from Arizona, Nevada, California, Texas, Hawaii and even Mexico.

The Arizona winners and their categories included:

• Winner No. 3: Red Mountain High School in Mesa and Boeing.

• FIRST Dean’s List Finalist Award: Thomas Zokowski of Flagstaff

• Finalist No.2: Queen Creek High School, YESCO, American Society Mechanical Engineers, Magma Engineering Co., Russ’ True Value, Boeing, NASA and Interstate Batteries.

• Finalist No.3: Bioscience High School in Phoenix, Science Foundation Arizona and Stardust Foundation.

• Finalist No.4: Tucson High Magnet School, NASA and JC Penney.

• FIRST Dean’s List Finalist: Tyler Burrough of Buckeye.

Arizona Science and Engineering FairArizona Science and Engineering Fair offered a chance for students from across the state to present their research in an arena that identifi es the success of every student and recognition of their efforts. This year’s event was held March 22-25 at the Phoenix Convention Center, with the Arizona Technology Council serving as a key organizer.

The fair promotes the concept of project-based learning (Learn Science by Doing Science) and the development of science process skills as part of students’ regular educational experience. In addition, onsite training, curriculum and resources are provided to participating schools, teachers and students.

Medals were awarded to the top projects in elementary and junior high school divisions. In the high school division, those students selected for Grand Awards receive all-expense paid trips to represent the Arizona Science and Engineering Fair at the Intel International Science and Engineering Fair.

The winners included:• Grand Awards: Cayman Williams

(elementary division); Ivy Chang, Conner McKee and Joely Allen (junior

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Eyes on the Prize

division) and Chelsey Powers, Damian Alzua, Shemonti Hasan, Scott Olson, Matthew Richardson, Rahul Mitra, Stan Palasek and Scott Boisvert (senior division).

• Teacher Awards: Dawn Klingaman of Mesa Academy for Advanced Studies (elementary division), Murat Baran of Paragon Science Academy (junior division) and Margaret Wilch of Tuscon High Magnet School (senior division).

• School Awards: Chandler Preparatory Academy (elementary division), Willis Junior High School in Chandler (junior division) and Foothills Academy College Preparatory in Scottsdale (senior division).

Avnet Tech GamesThe annual college technology competition offers students the chance to apply what they learn in school to real-world scenarios while competing for scholarships.

The onsite competition open to Arizona college students was held April 10 at the University of Advancing Technology in Tempe. In addition, Virtual Games were open to college students nationwide this year for the fi rst time. One of the event sponsors was the Arizona Technology Council.

The Arizona winning teams and their categories were:

• Accenture Green Data Center Challenge: University of Advancing Technology in Tempe

• AMD Build, Troubleshoot & Tune the Fastest Computer: Scottsdale Community College

• Digital Design Challenge: Glendale Community College

• Networking Within the Enterprise: Mesa Community College

• Patch Panel Madness: University of Advancing Technology

• Project Greenlight - Solar Powered LED Challenge: Mesa Community College

• Robot Race Obstacle Course: Chandler-Gilbert Community College

• VMware Virtualization Challenge: Arizona State University

• Win the Pitch -Event Creation: University of Arizona

Close+up

Eyes on the PrizeEyes on the Prize

efreshing new promise and focus for Arizona’s science and technology industries and their entrepreneurs are evident in the decision

to create a new model for economic advancement in the state.

Gov. Jan Brewer’s new “Authority,” which will be named later, will replace the current Arizona Department of Commerce and be governed by a private-sector 15-member board that the governor chairs. The move positions the state to more aggressively focus on base industries and those already in the state as it becomes more nimble in its approach to emerging technologies, such as cloud computing. In turn, Arizona should be more competitive to attract companies looking to relocate and expand in Arizona.

Simply put, it’s about a focus on quality jobs. “In my State of the State address in January, I promised as long as I am governor, the sign out front will always read ‘Arizona is Open for Business,’” says

Brewer. “This is a comprehensive effort that provides a 21st Century approach to advance Arizona’s economy. We will be more aggressive in attracting new industry and jobs to this state, and we will be more focused on helping great Arizona companies grow and expand.”

The new model is a result of her collaboration with top Arizona CEOs who for the fi rst quarter of 2010 studied the Department of Commerce, the state’s overall approach to economic development, and successful economic development approaches around the globe.

Members of the Governor’s Commerce Advisory Council are Jerry Colangelo, partner of JDM Partners and chairman of USA Basketball; Paul Bonavia, chairman, president and CEO of UniSource Energy Corp.; Don Brandt, chairman, president and CEO of Pinnacle West Capital Corp., Bob Campbell, president of W.L. Gore and Associates; Don Cardon, director of the Arizona Department of Commerce; Brad Casper, CEO of Dial Corp./Henkel; Linda Hunt, President/CEO of St. Joseph’s

Hospital and Medical Center; and Roy Vallee, chairman and CEO of Avnet.

It is a powerful, diverse group focused on the interest of the entire state and its economy. “Our state may be at its most serious economic crossroads,” says Colangelo, who serves as the council’s chairman. “Gov. Brewer stated one of her top priorities is to build a stronger and more effective economic development delivery system—one that will withstand political and economic vagaries that have plagued this vital function for many years. That’s exactly what we have proposed.”

Like the council that helped design this new authority, its 15-member board will consist of business, education and community leaders from across Arizona. It will provide insight and expertise on targeted industries, such as the science and technology sectors of solar and aerospace and defense.

“As most people realize, government has its role—and it is vitally important—but this model examines a collective approach with the private sector to recreate the way

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Feature

New BeginningNew model for Arizona’s economic developmentputs science and technology in the spotlightWRITTING BY :: DAVID DRENNON

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(from left) don Cardon, roy vallee, gov. Jan brewer

our state assists Arizona businesses, retains Arizona businesses and attracts new busi-nesses from around the globe to our great state,” says Cardon.

Brewer’s new economic development authority is being created as a result of study-ing best practices undertaken by business leaders around the globe. This new vehicle will coordinate and integrate the efforts of key partners like Science Foundation Arizona; the state’s universities; regional economic development groups; and the member communities of Arizona’s Councils of Governments—all working together to secure success for the state and its residents.

“Gov. Brewer turned to business to solve a business problem. I have to applaud her visionary approach,” Cardon says. “This rec-

ommendation is with concern for this state and for its future; we must lead out of these economic challenges. With this new model, with this new authority, and with private sec-tor expertise and the governor at the helm, I am confi dent we will succeed with great accomplishments for a promising future.”

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David Drennon is the Arizona Department of Commerce’s director of communications & marketing.

+ GET CONNECTEDwww.azcommerce.com

+ GET CONNECTEDFor more information, read the Governor’s

Commerce Advisory Council Report athttp://bit.ly/NewModel.

Gov. Brewer stated one of her top priorities is to build a stronger and more effective economic development delivery system—one that will withstand political and economic vagaries that have plagued this vital function for many years. that’s exactly what we have proposed. –Council Chairman Jerry Colangelo

THE STRUCTURE

GOVERNOR’SOFFICE

PRESIDENT& CEO

BUSINESSDEVELOPMENT

THEBOARD

JOBS ACTIONTEAM

GOVERNOR’SCABINET

FEDERALPROGRAMS

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loud services are all around us. From managing bank accounts and updating a social media site to purchasing airline tickets, people depend on the technology to manage their everyday, routine tasks more effi ciently and conveniently. Businesses and organizations are also taking advantage of these services, and they rely on it not only for customer-related applications,

but also for such functions as data storage and management.However, one question on cloud-based services remains: How secure is the information

you upload and supply? Although most businesses and services utilize reliable data centers and servers, the constant, seemingly never-ending fl ow of public and private information—names, addresses, Social Security numbers, credit card numbers—makes security the No. 1 concern among consumers who utilize these services.

For many, the notion of sending important information into the unknown—even sites labeled as secure—can be unnerving. Furthermore, businesses and organizations accustomed to storing their data on a local hard drive may have reservations about where the information is going and who has access to it.

Fortunately, cloud computing security takes most of the risks out of online transactions and gives users and businesses the peace of mind that their submitted and stored information is safe.

c

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Proper security essential when going into the cloudWRITING BY :: PAUL ZIMSKI AND ERIC RICHARD

saFE HAVEN

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Far-reaching ImpactAll businesses that utilize cloud-computing technology—even for simple tasks like accessing e-mail—risk exposure to security threats. To help repel these threats, most implement some type of protection, even as simple as anti-virus software installed on every offi ce and home computer.

Companies that provide cloud-based software face even more unique challenges. Whether they provide a Software as a Service (SaaS) application, a Platform as a Service (PaaS) package or an Infrastructure as a Service (IaaS) tool, these groups must include state-of-the-art security to assure current and prospective clients that their data will be safe. Understandably, uneasiness may exist among users of these cloud-based systems; however, the level of security provided by most cloud-computing companies exceeds that found at most other businesses.

The issue of security also has impacted the business model of many cloud-based providers, who are reexamining their target markets. Larger companies and organizations, which historically have been at the top of many prospective client lists, have tightened up their vendor security and liability requirements. This can include requiring business associate agreements and modifi cations to a provider’s standard terms and conditions, both fairly risky endeavors. Because of this, many cloud-service companies now focus primarily on smaller businesses and organizations, whose security requirements fi t more in line with their overall operations.

Serious BusinessLike cloud-computing businesses nationwide, Arizona technology fi rms take Web security seriously. “Security is of the utmost importance to our company, and the measures we’ve implemented ensure that our clients’ valuable information is kept safe,” says Bob La Loggia, CEO and founder of StormSource Software in Scottsdale. “Advancements in technology allow cloud-computing businesses to provide their services in a secure environment.”

As a SaaS provider of online appointment-scheduling software Appointment-Plus, the company helps its clients set thousands of appointments each day. Included in these scheduling transactions is vital contact information, such as addresses, phone numbers and e-mail. Housing this information—along with information on the client itself—are secured server databases.

In addition to standard security procedures, StormSource also provides security related to failover and federal

regulations. One action is redundant servers and off-site backups, which ensure that important client data is maintained and secured should a failure occur.

StormSource knows well what’s at stake. But as with many new (and sometimes established) technologies, some fi rms still will have lingering doubts regarding reliability and safety precautions. Most cloud-computing service providers recognize this and go above and beyond to ensure their clients’ data remains safe.

Back to BasicsWithout security embedded into underlying technology that supports these new models, businesses may be setting themselves up for a fall. According to the Worldwide State of the Endpoint Survey 2010, more than 75 percent of IT security and operations professionals expect the use of cloud computing to increase in organizations.

It is imperative that organizations do the basics: minimize administrative privilege, support enforcement of the rule of least privilege, and absolutely stay on top of vendor patches.

While many third-party cloud vendors have security best practices in place, organizations still need to be mindful that it is only patch management for the vendor’s software components. Those organizations are still responsible for keeping your end of the bargain well maintained. There is no better preventative measure than practicing security basics for this.

A joint study by RSA, The Security Division of EMC, and IDG Research Services interviewed 100 security executives at companies with revenues of $1 billion or more. Of these executives, close to half said they either have enterprise applications or business processes running in the cloud or will begin migration in the next year. At the same time, two-thirds don’t have a security strategy for cloud computing, a worrying statistic for those with such a signifi cant revenue amount.

Choose vendors wisely When adopting cloud models, it’s necessary to think of prospective cloud vendors as partners or extensions to your business. While most cloud vendors have well-documented service level agreements and security best practices, a business cannot actually defer regulatory and compliance responsibility to the cloud vendor. In essence, a third party will be managing much of the IT infrastructure and systems, but an organization will be held responsible for any security breaches or gaps in compliance controls.

It’s important to choose a vendor that has a transparent and engaging attitude to working with your organization with regard to security due diligence. Make sure you discuss and investigate the following when choosing a cloud partner:

Investigative Support: Can you get a contractual commitment to support specifi c forms of investigation?

Long-term viability: What happens to your data in the event the cloud provider is acquired or goes out of business?

Regulatory Compliance: You are responsible for the security and integrity of your data. How will you prove compliance with your cloud partner?

Recovery: What will happen to your data and service in case of a disaster?

Understand Multi-tenancy If choosing a good vendor is akin to

picking a respectable landlord, then the concept of multi-tenancy is really about watching out for bad neighbors. As companies migrate to cloud models for their IT systems, they need to remember that they are sharing much of the underlying cloud infrastructure with other neighbors just like a high-rise apartment building.

For example, a cloud vendor might have done its due diligence maintaining its servers. It is exemplary at updating its patches on time, keeping services securely confi gured and physically locking down its data centers. Meanwhile, 99 of out 100 of its customers (or your neighbors) also do their bit in keeping their services up-to-date and security confi gured. But there is always one customer that lags behind, leaving its environment and applications un-patched and poorly confi gured. That one tiny chink in the armor is enough to allow hackers to take over the entire system and not only own the bad neighbor’s machine, but potentially of the innocent bystander’s machines as well.

Cloud computing is hugely benefi cial for the enterprise and while still evolving, will be around for the long haul. It is therefore vital that those who have chosen to embrace it look to adopting a long term security strategy or risk falling short. Although economically viable, cloud computing may turn into a very expensive venture for those that neglect to implement and maintain a solid security practice for their virtual environment.

Paul Zimski is vice president of market strategy at Lumension and Eric Richard is public relations specialist

for StormSource Software.

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+ GET CONNECTEDwww.lumension.com | www.stormsource.com

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Voices in the CloudCommunications as a Service boosts phone options

he concept of cloud computing and virtualization has to date largely been viewed in the context servers, CPUs and storage

to date. Every day services that would have been hard to imagine moving into the cloud or being virtualized are indeed being virtualized. The movement towards doing everything in the cloud was really spearheaded by the Software as a Service (SaaS) movement. This has been followed by applications such as hosted e-mail and hosted document management (e.g. Google Docs, Hosted Sharepoint.) Adoption of services in the cloud has taken root with the consumer side, and with consumers becoming increasingly comfortable with the model, they have brought that comfort in to the business segment as well.

There have been some rapid and incredible advancements in technology that is making Communications as a Service (CaaS) a reality. VoIP technology has moved from the use of the Internet to make PC-2-PC calls to where high-end desktop IP phones can make High Defi nition (HD) calls across private, secure, Multiprotocol Label Switching-based IP networks. The advent of carrier-grade softswitches has allowed service providers the pack the power of gigantic phone switches of the past in to

tsoftware based implementations running on blade servers. These switches occupy signifi cantly less space, power and are built using the latest software design principles allowing for easy growth in scale and functionality. Most importantly, they are no less reliable than traditional switches. In fact, because of their all IP design, they are easier to deploy in redundant and scalable manner.

So, what does CaaS mean to the end user? In the past, the offi ce IT person would have to get telephone lines from the phone company, buy a PBX from the phone vendor, install it and then perform ongoing maintenance (or outsource it). The maintenance would typically require a contract with per-incident or residual fees. Software upgrades also would need additional dollars. The PBX would sit in the offi ce data room without the heating/cooling/power redundancies found in a carrier data center. All of intelligence of the offi ce communications was now in this closet. If the facility was compromised due to any reason (e.g. power, heat), phone service would be down and that translates to lost revenue—something that businesses in this economy can ill-afford.

With CaaS, the business customer has a new option. He can go to a service provider and receive offi ce phone service delivered over a private, secure, quality-of-

service enabled IP connection with all the intelligence of the service in the service provider’s cloud (hosted in state-of-the art data centers with 99.999% availability). This enables the business customer to completely outsource the management of his offi ce telecommunications. Moreover, the leading providers in this business also offer products that allow customers to have zero capital expense upfront, allowing them to preserve their cash for their own needs. Plus, the service is monitored 24x7 and typically includes all the maintenance. The service also includes productivity enhancing features—made possible by the fact that the technology is all IP and hosted—including integration with their smart phones and data applications.

CaaS has matured and is here to stay and grow with the community it is designed to serve.

Sanjay Srinivasan is chief technology offi cer and head of operations of Telesphere.

WRITING BY :: SANJAY SRINIVASAN

+ GET CONNECTEDwww.telesphere.com

service enabled IP connection with all the

theFocus ::

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Help From HostsBringing clarity to the cloud with virtual private servers

or many companies, the concept of cloud computing is compelling, yet can also appear to be a diffi cult task. Virtualization using

virtual private servers (VPS) is a way to unlock the potential of cloud computing. VPS has the ability to enhance operations, increase service availability to end users and dramatically decrease turnaround time on new server deployments. It can also make your disaster recovery plan work to eliminate many of the IT complexities that exist for managers today—all while signifi cantly reducing IT capital spend.

VPS is a cloud architecture solution that bridges the gap between traditional shared hosting (the cheap $10 a month Web sites) and dedicated physical server hosting by allowing the customer to have virtual server instances in an infrastructure hosted data centers. The virtual server instance behaves like a dedicated physical server to the end

theFocus ::

fcustomer, however, and is presented in a highly resilient framework at a lower cost than deploying physical, dedicated servers.

The advantages of VPS over traditional physical servers or customer-owned virtualized infrastructure include:

Agility Can integrate into existing hosted environments even if the existing environment is delivered on physical server hardware. Also, fl exible server confi gurations (pick your processor count, RAM allocation and disk space allocation).

Reliability Highly reliable disk-storage leveraging redundant storage area network (SAN) infrastructure with real time and near real time DR solutions available.

Agility and ReliabilityBuilt-in redundancy and survivability.

Scalability Quick turn-up, with no waiting for rack/stack or equipment shipments.

Maintenance and Cost: Lower costs for deployment and management passed on to the customer.

Green Considered an energy effi cient technology

The “Other” Green No hardware/capital expense required with no hardware support contracts, spare parts or hardware life cycles to manage.

VPS Comes in Two Flavors High availability (HA) and high fault tolerance (HFT). HA provides cost-effective, automated restarts of customers’ virtual servers in the cloud within minutes in the event of a hardware or operating system failure in the cloud architecture. HFT offers continuous availability, without any data loss or downtime to any application in the event of a failure in the cloud architecture.

OneNeck IT Services offers a gateway to VPS. It leverages virtualization via VMWare vSphere 4.0 to provide server instances running for customers in their logical environment off centralized VPS farm hosting in their data centers. All infrastructure is provided including server infrastructure, network infrastructure, and disk (SAN) system.

Also, OneNeck customers can choose the number of virtual processors, amount of allocated RAM, and amount of allocated disk (in 100 gig increments) via its shared SAN environment for each VPS container (aka virtual server).

WRITING BY :: HUNTER BENNETT

+ GET CONNECTEDwww.oneneck.com

Hunter Bennett is vice president/managed hosting for OneNeck IT Services.

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Future TrendsTransforming the way we get business done

loud computing is shaping up to be the biggest transformational event in information technology and management since

the personal computer was introduced to corporate businesses in the 1980s. This is because like the personal computer revolution, cloud computing has everything to do with how businesses will utilize these new capabilities, not how IT will.

Cloud computing has been loosely defined as the aspirin that will cure whatever ails you as it has come to mean just about anything related to the Internet. While we all can’t entirely agree on what the cloud is or isn’t, one thing is clear: At its essence the cloud deliberately intends to complete the abstraction of technology infrastructures in the modern business setting.

Companies don’t care about CPUs, storage, bandwidth or the facilities and

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resources required to house those things. They also don’t care about software maintenance, patching and upgrades or database management and tuning. The truth is they never really did; it was a prerequisite to reaching their business

automation objectives and nothing more.Cloud computing ushers in a new

generation of information management solutions packaged as all encompassing, pay-as-you-go subscription offerings that are scalable for businesses of all sizes. All are delivered via the Internet. Businesses won’t be required to understand the nuances of these services any more than they concern themselves with how phone calls are completed through the infrastructure of one or more carrier service providers today. You dial the number, it rings on the far end and someone answers. It’s an abstraction as far as the customer is concerned.

Once upon a time in the not so distant past, businesses employed telecom experts on their staff to ensure that those services were provisioned affordably and reliably. Except for a very small number of companies today, this is no longer the case. In particular, decision-makers for small and midsize businesses have improved information system alternatives to select that for the most part didn’t exist as recently as fi ve years ago because of the advent of the cloud.

The last great single tenant, client server business application of the 1990s already has been delivered to the marketplace. With very few exceptions, every substantial, sustainable, commercially viable piece of business software constructed in the days and years ahead will be engineered to leverage the attributes of the cloud.

It’s the owner-operators and the decision-makers for the small and midsize companies who either have already redeployed their information technology systems into the cloud or are presently planning to do so shortly. As a result, they will be the winners and the champions for this movement in computing.

+ GET CONNECTEDwww.truecloud.com

WRITING BY :: DAVID RICE

Dave Rice is the chief executive offi cer of TrueCloud.

CLOUDCOMPUTING

Cloud computing has been loosely defi ned as the aspirin that will cure whatever ails you as it has come to mean just about anything related to the Internet.

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ADVERTISER: I-ology, Inc.AD: Cultivating Internet StrategiesRUN DATE: 2-10 FORMAT: 7.375”x4.75”, Full Color, 1/2 page horizontalPUBLICATION: TechConnect Entrepreneur IssuePLACEMENT: BottomCONTACT: Don Rodriguez/Kathleen KeefeI-OLOGY CONTACT: Aaron Cain 602-850-2800

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loud computing is a new paradigm with some referring to it as the fi fth wave of computing following the mainframe, client-

server, the Web, and service oriented architecture (SOA) models. Companies have experienced tremendous cost savings and effi ciencies by adopting cloud computing.

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Picking a PartnerWhat to consider when choosing a cloud computing vendor

WRITING BY :: STAN FRECK

However, before jumping on the cloud bandwagon you should understand its characteristics, the three different delivery mechanisms, and what factors to consider when choosing a cloud partner.

The National Institute of Standards and Technology (NIST) defi nition of cloud computing calls out fi ve characteristics: on-demand self-service, ubiquitous network

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+ GET CONNECTEDwww. microsoft.com

9 Points To ConsiderBefore making a Choice

ONCE YOU HAVE DECIDED THAT CLOUD COMPUTING IS APPROPRIATE FOR YOUR ORGANIZATION, YOU NEED TO CHOOSE A VENDOR. THERE ARE NINE THINGS YOU SHOULD CONSIDER BEFORE RELYING ON

ANY FIRM FOR SERVICES:

VISION:Does the vendor have a vision of where they are going with cloud computing? Can they state that vision clearly and does that vision positively impact decisions they make to benefi t you (or not,

as the case may be)?

COMMITMENT:Has the company embraced cloud services at a fundamental level?

CHOICE:Do you have options for implementing solutions: cloud-based or on-premises models, vendor-

hosted or partner-hosted models?

PLATFORM:Do they provide a development platform that is open and provides scale and ease of

implementation using a broad array of technologies, tools and languages? Basically, how interoperable is it?

ROADMAP:Do they have a technology roadmap for the cloud? Do they let you know what it is? Does the

roadmap embody their cloud vision?

SCALE AND EFFICIENCY:Can the vendor invest and deliver economies of scale and skill in cloud services so that you gain the benefi ts by participating in their services? Does the vendor have a track record of delivering

Internet-scale services reliably and securely?

SECURITY:Does the company provide geo-redundancy to ensure data is always recoverable and to ensure hot backup in case of disaster? Which security certifi cations and regulations do they comply

with and what is the compliance philosophy guiding them forward?

INVESTMENT (AND BUSINESS MODEL):What is the focus of the vendor’s R&D investment? (Hint: What are its core businesses?)

CUSTOMER SUCCESS:Have customers experienced success in adopting and using the company’s cloud services? Are the references touted by the vendor real-world, large-scale adoptions by customers making a

decision to replace existing infrastructure for the cloud service or are they pilots? What are the vendor’s criteria for publicly referencing a customer?

Stan Freck is director of Microsoft, U.S. Public Sector Cloud Computing.

access, location independent resource pooling, rapid elasticity, and pay per use. One key concept here is that cloud computing leads to a world in which an organization can focus on managing services rather than infrastructure. With on-premises solutions, you had to choose between building and paying for excess capacity to accommodate demand spikes

or paying for the dissatisfaction that arises when you build capacity for normal operations and customers can not access systems during peak demand.

With cloud computing, you can scale up and down with demand, getting the “right capacity at the right time” using three delivery mechanisms:

Infrastructure-as-a-Service (IaaS): Essentially vendors provide a data center as a service, where customers can buy server instances.

Platform-as-a-Service (PaaS): Development tools and a computing environment that allows customers and independent software vendors to build applications that consume computing, storage, and other services in the cloud rather than relying on on-premise servers to

provide those capabilities. Software-as-a-Service (SaaS): Software

applications are delivered across the Internet.While delivering these services at scale

drives economies of scale and effi ciency, customers will have to trade off some control and fl exibility for those benefi ts. Having choices of cloud-based and on-premises solutions for varied functionality will remain critical for customers as they balance those tradeoffs and decide which model is best suited for their needs and their organization.

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The Time Is NowA move to meet Arizona Clean

Energy Vision within three decadesWRITING BY :: RICHARD C. POWELL AND RICHARD J. WIENER

here is no clear vision for the future of energy in Arizona similar to those developed by other states such as Texas, New Mexico

and California. The purpose of Arizona Clean Energy Vision—100% by 2040 is to start the dialogue that could lead to such a vision for market-based economic development through cleaner electricity and demonstrate. Arizona has the resources, including the nation’s greatest potential for solar energy, to move ahead of sister states that are already moving ambitiously to increase their production of electricity from wind and solar. Arizona has set a goal of 15% renewable energy production by 2025.

The fi rst phase will count primarily on solar and wind to meet all new energy demand in Arizona since technical maturity and economic viability are rapidly narrowing the competitive advantage currently enjoyed by conventional generating sources. The 2009 Arizona legislation providing tax incentives for solar companies is an excellent fi rst step in the

ScienceFoundation arizona ::

tregulatory reform needed to implement a transition to a clean energy future. The second phase will focus on the replacement of our current aging energy infrastructure as it becomes obsolete. This phase should consider the inclusion of a new generation of nuclear power, since Arizona has substantial supplies of uranium, equivalent perhaps to the entire energy content of the Alaskan North Slope.

The major sources of power in this plan are nuclear, hydro-electric, wind and solar energy. Arizona’s current share of the power production of the Palo Verde nuclear reactors is about 2 gigawatts. It would certainly be possible to expand this facility in order to generate a signifi cant increase in nuclear power. However, this would be expensive and require a signifi cant amount of time for permitting and construction--perhaps as long as 20 years. Moreover, nuclear power is high in water usage; Palo Verde uses 65 million gallons of water daily.

There is enough solar potential in Arizona to provide all of the power the state needs plus a large amount for exporting. The plan assumes a peak generation of only 60

gigawatts from solar, which is more than the amount needed to meet the projected load demand plus the additional amount for long-term energy storage. There are 10 hours in the day during which the energy generation would exceed the demand. This is critical to producing a reliable source of electrical power using renewable resources that are intermittent. It demonstrates the importance of long-term energy storage. The excess energy produced can be stored and used to generate power when needed at night or on cloudy or calm days.

Much of what is needed to be done to fulfi ll this vision is described in the Arizona Economic Resource Organization’s Solar Task Force Report (2008). Now what is required is a broad-based dialogue leading to a unifi ed commitment of the people of Arizona—political and business leaders, and utility companie—to move this plan into reality. The vision can be accomplished if we encourage development of energy and demand response technologies through support of research and implementation. We also must support the development of grid infrastructure and management techniques, including smart grid and demand responsive load.

From a practical point of view, the implementation of this plan will have to be done step by step. For example, the fi rst step might be to consider building only renewable energy generation systems when the demand for additional power exceeds current generation capacity. Defi ning the exact pathway to achieving the goal requires thorough economic, land and water-use analyses.

Now is the time to utilize the great natural resources of Arizona to solve the daunting economic and social problems that need to be overcome for the future wellbeing of the state. Now is the time to discuss, refi ne and then implement the “Arizona Clean Energy Vision—100% by 2040.” Science Foundation Arizona and Research Corporation for Science Advancement stand ready to convene meetings with all interested parties to foster dialogue to this end.

+ GET CONNECTEDwww.sfaz.org | www.rescorp.org

Richard C. Powell is co-director of Science Foundation Arizona’s Solar Technology Institute and Richard J. Wiener is

program offi cer of Research Corporation for Science Advancement.

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Honeywell is advancing flight safetythrough enhanced situational awareness.On the ground or in the air, getting moreinformation to pilots is critical for the safeoperation of aircraft. That’s why we striveto create safety systems that not onlysurround pilots with the key informationthey need – weather, traffic and terrain –but also integrate these innovations intolightweight, cost-effective platforms. Fromintuitive displays and predictive sensors tointegrated avionics, Honeywell reducespilot workload while enhancing situationalawareness with proven automatedadvanced avionics solutions.

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026

f we’re going to bank on technological creativity to improve the quality of life in the 21st century, it will take much more than smarter

engineering and science. Nothing short of cultural transformations will do.

That was the overriding message trumpeted at the National Academy of Engineering Grand Challenges Summit in Phoenix in early April. Organized by Arizona State University’s Ira A. Fulton Schools of Engineering and chaired by Deirdre Meldrum, dean of engineering schools and professor of electrical engineering, it drew several hundred participants, including business and education leaders, engineers, scientists, teachers and college students.

ASU President Michael M. Crow set the tone, telling the Summit crowd that our rapidly growing and increasingly complex world presents environmental, economic and social challenges more daunting than civilization has yet faced. The road to sustainable global security, health, prosperity and freedom, Crow said, can be built only with connective tissue integrating all the major forces that shape lives and nations.

Technological breakthroughs alone can’t get us there, he stressed. Needed are evolutionary strides in the ways we do business and govern ourselves, the ways public and private sectors invest their resources and the ways we educate younger generations.

U.S. Undersecretary for Energy Kristina M. Johnson reiterated the theme. Real and benefi cial change will come only when governments, institutions, industries, schools, communities and individuals are each taking the big overarching and small everyday steps to move us forward, Johnson said.

The transformational mindset at ASU is a chief reason the National Academy of Engineering chose Arizona as a site for one of fi ve summits across the country this year to promote public awareness of the Grand Challenge—a list of what engineers must achieve to help solve society’s most critical problems.

Action at ASUASU has been realigning its colleges and schools based on its own set of Grand Challenges. The changes, Crow explained, organize the university more directly with its role of serving communities—both locally and globally.

That is especially refl ected by the Ira A. Fulton Schools of Engineering. In the past year, Meldrum has overseen a meticulous organizational transformation intended to ensure the schools pursue research and teach skills most relevant to economic development and societal progress. “These challenges are enormous, but we cannot afford to be defensive,” Meldrum said. “It’s time to accelerate the conversion of our words into action.”

The Summit was designed to provide “the type of engagement through which we can share ideas, and join forces to face the Grand Challenges,” Meldrum said. The April event focused on four of the schools’ aspirations closely matching the academy’s Challenges list—making solar power and other renewable energy sources more reliable and affordable, engineering better medicines, fi nding better ways to manage and recycle the world’s growing accumulation of waste materials and driving innovation in education.

Along with Crow and Johnson, the Summit gathering heard from Nobel Prize-winning medical researcher Leland Hartwell; Pamela Matson, dean of Stanford University’s School of Earth Science; and James Duderstadt, president emeritus of the University of Michigan and education innovation leader, as well as representatives of the corporate sponsors, among others.

Amid diverse viewpoints, agreement emerged: Technological advances that would meet the world’s growing needs won’t come to fruition without transformative changes in prevailing economic, business, political and education cultures. The clash of those cultures is what now often stifl es the cooperation and collaboration needed to serve the common good.

Change In Culture‘Grand Challenges’ summit targets transformation needed to

bring innovation into full bloom

{ Update::ASU }

WRITING BY :: JOE KULLMAN

i

Joe Kullman is senior media relations offi cer at ASU’s Ira A. Fulton Schools of Engineering.

asu president miChael Crow

+ GET CONNECTEDwww.grandchallengesummit.org/phoenix-summit

www.engineeringchallenges.org/

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028

{ Update::UOFA }

he University of Arizona honored its outstanding faculty and student innovators whose work is on the “Leading Edge” at its

seventh annual Innovation Day.The March 24 event recognized four

faculty members and a UofA Center for their leadership in technology innovation. Honored were:

Roger Angel, regents professor of astronomy and optical sciences, who is developing new ways to make telescopes and their mirrors as well as making solar power by concentrating sunlight

Assistant Professor Michael Gehm for his invention, design and construction of new optical sensor systems with unprecedented performance.

Dr. Rainer Gruessner, chairman of the department of surgery, whose research has focused on all types of abdominal organ transplants as well as pancreas islet cell trans-plants to restore insulin production in pa-tients who have had their pancreas removed, which in turn has reduced or eliminated their risks of acquiring severe diabetes.

Hong Hua, associate professor of optical sciences and electrical and computer engineering, who developed ways of visualization by merging augmented and virtual reality environments.

Controlled Environment Agriculture Center for innovative interdisciplinary research programs including high-value transplant production, crop nutritional quality enhancement, new lighting technology for plant production, plant health sensing, food production in extreme climates, and computerized environmental control of greenhouse.

At the Technology Innovation Awards luncheon, Professor Eugene W. Gerner was recognized for his development of a two-drug combination shown to reduce the risk of recurrent colorectal polyps, a precursor to colon cancer, by up to 95 percent with minimal toxicity. He is a professor of cell biology and anatomy, director of the Arizona Cancer Center’s Gastrointestinal Cancer program and BIO5 Institute member.

Samantha Kendrick, a final-year doctoral candidate in the Cancer Center’s Cancer

t

Leading edgeTop innovators recognized with annual UofA awards

CloCkwise from top left: meredith hay, exeCutive viCe president and provost at the university of arizona; assoCiate

professor hong hua; harold strong, first viCe president of the assoCiation of university researCh parks; and horaCio rilo,

assoCiate direCtor of the arizona diabetes Center.

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Quarles & Brady’s Bioscience Practice

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For over two decades, Quarles & Brady has represented biotechnology companies, universities, educational institutions, medical device companies and others in the life science industry. We provide a full range of counseling to our clients in this industry—from the protection, commercialization and enforcement of intellectual property rights to public and private financings and providing support for mergers and acquisitions.

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Biology Graduate Interdisciplinary Program, was honored for her research that led to a major discovery of a new class of drug receptors and a lead compound. Kendrick’s dissertation project, chemo-sensitization by modulation of Bcl-2 expression, provides a new molecular target for treatment of cancers such as lymphomas that have become resistant to chemotherapy. She also has shown that a compound she identified resensitized drug-resistant tumor breast and lymphoma cancer cells to other clinically used drugs, a discovery that will benefit cancer patients who have drug-resistant tumors.

Innovation Day was organized and hosted by the UofA Office of University Research Parks and the Arizona Center for Innovation. The event’s sponsors included the Arizona Technology Council, Raytheon Missile Systems, Research Corporation for Science Advancement, Solstice Capital, Eller College of Management-McGuire Entrepreneur Program, UofA Office of Technology Transfer, and UofA Vice President for Research.

Student entrepreneurs

The Innovation Showcase Awards at Innovation Day recognized student teams from the McGuire Center for Entrepreneurship at the Eller College of Management. All had developed business plans and were judged on various aspects of their business presentations.

Winning teams and their awards were:

People’s Choice Award, Best Venture Presentation and Best Tradeshow Display: Re+Re+ delivers purified water to consumers on the go through water bottle refill kiosks. Team Members: Samuel Claussen, Nick Costello, Ben Garland, Harrison Roberts

Best Tradeshow Display and Best Venture Presentation: TruckItNow.com TruckItNow is an online exchange Web site where shippers post available loads for free and truckers compete for those loads. Team Members: Jarret Hamstreet, Cody Nicholls, Mickey Thompson, Edwards Hop-kins Jr, Jonathan Confer

Best Venture Presentation: Yakaroni Yakaroni provides an interactive multimedia Web site that makes it easy for grandparents to build memories with distant grandchil-dren. Team Members: Charlie Crandall, Hyo- mi Kim, Jen Watson, Derek Burdsall, OJ FLores

Best Tradeshow Display: DrinksDelivered Drinks Delivered LLC rethinks alcohol delivery with an express service that caters to customers’ desire for convenience and quality alcoholic beverages. Team Members: Melissa Foster, Michael Huhn, Sarah Mazur, Ryan Thomas, Eric Sindler, Deth Sao

Best Tradeshow Pitch: G-Fabrications G-Fabrications offers wheel enthusiasts the ability to create their own aftermarket rims with the G-Fab online wheel designer. Team Members: Lee Klein, Josh Klein, Col-leen Quirk, Timothy Relinski, Rory Juneman, Pete Mittleholzer

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{ Update::NAU}

hey’ve been on the Earth for more than 200 million years, but these days, turtles are in trouble.

“Simply put, turtles are declining in numbers,” says Jeff Lovich, an NAU researcher, biology lecturer and author of a new book, Turtles of the United States and Canada, Johns Hopkins University Press.

Written with fellow turtleexpert Carl Ernst, the book includes 5,200 citations on North American turtles, summarizes information for 58 turtle species and reports on extinction causes and conservation efforts for 14 species protected under the Endangered Species Act.

“Turtles play important roles in ecosystems. Some occupy a keystone role in their environment and most benefi t their surroundings in some fashion,” Lovich says. “But turtles are being threatened by pollution, development, the pet trade and by overexploitation for food — especially in Asia. Many freshwater turtles in Asia have been overharvested to the point of near or actual extinction.”

Turtles also help scientists determine if an ecosystem is becoming contaminated. Because some species can live to be over a hundred years old, they accumulate high levels of toxic pollutants such as mercury, which can help indicate if an ecosystem is becoming poisonous.

Some turtles dig deep burrows for shelter that in turn provide living spaces for other species. Also, plant-eating turtles are important agents for spreading and enhancing the germination of seeds.

“Over half of the species worldwide are threatened with extinction unless the loss of their habitats and over-exploitation is halted,” reports Lovich, who also works with the Colorado Plateau Research Station for the U.S. Geological Survey.

Sea turtles are threatened worldwide, especially the leatherback sea turtle — the largest living reptile that can grow to more than 2,000 pounds and up to 8 feet long.

“Due to hunting for meat, some turtle species are down to the last few individuals. Lonesome George is the last known living survivor of his species of Galapagos tortoises,” Lovich reports. “The

survival of the Yangtze soft-shell turtle is dependent on one male and one female at two zoos in China. Two years ago, they brought them together to mate to save the species. The female laid eggs but they did not develop. This year the same thing happened but we have our fi ngers crossed that next year will be successful.”

Lovich is currently “infatuated” with helping to fi nd ways to protect a species of aquatic turtle with rare blue eyes that lives in the Draâ River in the Sahara Desert of Morocco. He started a study on them last year while teaching graduate-level ecology on a Fulbright Scholarship at Cadi Ayyad University in Marrakesh. “I hope to get funding from National Geographic to go back next spring to study their reproductive ecology,” says Lovich.

Lovich’s fascination with turtles began with his fi rst pet turtle when he was 6 years old. He’s been researching them for 30 years and has discovered and named more than 1 percent of the world’s turtles.

Shell shockBook brings need for turtle conservation out of hiding

WRITING BY :: DIANE RECHEL

Diane Rechel works in Northern Arizona University’s Offi ce of Public Affairs.

Jeff loviCh with a native sonora mud turtle (left) and a red-eared slider turtle, whiCh is native to the mississippi river valley. he

found and released the turtles while visiting montezuma Castle national monument.

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ssistant attorney general for the state of Arizona. Chairman of the state Senate judiciary and banking & insurance committees. Author

of the Interstate Banking and Branching Act. This resume is not what you might consider to be technology driven, but for John Kaites, it’s every bit a journey with technology.

For more than 11 years Kaites has represented the Arizona Technology Council’s interests as its lobbyist at the Capitol. As a public policy attorney, he has played a key role in helping shape the state’s future in technology. Tech Connect caught up with Kaites during one of his typically busy days.

TC: I know you stepped out of session to meet today. Can you share any details about your testimony?Kaites: I am proposing a bill to create more effi ciency within the Maricopa County

accounting practices and then pushing to bring more awareness to saving Science Foundation of Arizona.

TC: What are some of the issues that are high on your list concerning technology and energy in Arizona?Kaites: I believe that the continued promotion of renewable energy is an important ingredient to our future. There are hundreds of kilowatts of energy produced here and as technology continues to improve, the price of producing that energy will fall. I am proud of Arizona for the cutting-edge technology that is being designed and produced here in our state.

TC: How was it in the early days of working with the Council?Kaites: I’m proud to represent an organization that worked so diligently with the 500-plus technology companies in our state. We have had many successes with

Capitol Watch

Lasting ImpressionTechnology is the latest fi eld for John Kaites to impact

WRITING BY :: CHRISTOPHER DI VIRGILIO

a

policies in the bioscience industry and have been at the forefront to create a substantial amount of high-paying and good quality jobs.

TC: Can you tell us about some of the public policy in which you have infl uenced change?Kaites: I helped to create public policy for a robust tax relief in education policy and higher education policies for working adults who want to return to school. These systems eventually make business more effi cient.

TC: Are you happy with the progress the state has made within the past 10 years and do you see it as a role model for others to follow?Kaites: There has been an amazing evolution in the past fi ve years. Arizona is a leader in many ways for renewable energy and because of our geographic location has a unique opportunity to take advantage of the solar technology. We have a host of homegrown technology and energy-based companies and are always attracting out-of-state companies to relocate to Arizona. We have a great policy and partner with the Science Foundation of Arizona.

TC: Speaking of progress, what are your thoughts on the Valley’s light rail system?Kaites: Urban planning through density is always a challenge. It’s a step in the right direction and will hopefully become a more viable source of transportation for our future.

I believe that the continued promotion of renewable energy is an important ingredient to our future. – John Kaites

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NEW MEMBERS:Arizona Security Technologies is a joint ven-ture between Rolls-Royce and Arizona State University formed to commercialize a biometric technology originally developed by Rolls-Royce. This technology called SignHear is a dynamic signature-verification biometric that uses sounds generated by the act of writing a sig-nature to verify the identity of an individual. These acoustic signatures are unique to each individual and offer much greater security com-pared to the writing alone. www.azsecurityinc.com

BioAccel is a nonprofit dedicated to accel-erating commercialization of life-science discoveries. It funds specific projects and new companies, provides technical and business mentoring to help entrepreneurs move discover-ies toward commercialization, and establishes coalitions and offers educational opportunities to entrepreneurs and scientists. www.catapultbio.org

Catalyst Computer Technologies offers The Catalyst Solution, a proactive IT management service. Utilizing state-of-the-art monitoring and management tools, certified engineers pro-tect and optimize client network performance around the clock for a low monthly fee. The services include virtually unlimited onsite and remote support, vendor management, disaster recovery, and exceptional response times. www.catalystcomputertechnologies.com

Scottsdale-based China Direct Consulting Group offers experience, commitment and results. Its offices in the United States and China assist companies and individual clients with importing and exporting, outsourcing needs, market entry and business expansion in China, and investments in China. English-speaking consultants are available to discuss needs and achieve results that no others match. www.chinadirectgroup.net

Convergent EDM, Inc. provides software and hardware solutions for the creation of inte-grated document imaging and management systems. Its core product, the Millennium 10 Product Suite, integrates with other business software applications to enhance the ease of use, speed and value of its document imaging and management implementations. The com-pany has provided solutions in areas such as accounting, consumer and financial services, manufacturing, and real estate. www.convergentedm.com

Data Sales Co. specializes in IT equipment leases for conventional and non-conventional companies in the high-growth and emerging marketplace through Fortune 50 accounts.The privately owned company is self-funded and holds all of its own paperwork. It offers detailed asset tracking/management capability and flexible options with a host of value-added services. www.datasales.com

DHR Insurance Services take the time to get to know its customers—whether it’s an entrepreneur pursuing the American dream, a young couple starting a family or a busi-ness trying to grow revenue while controlling costs. Its team of experienced professionals who embody the company’s values and priori-ties while being responsive and committed to providing innovative services and products. www.dhr.net

Using state-of-the-art driving simulators and modern adult experiential learning tech-niques, DrivingMBA offers unique driver train-ing programs that significantly reduce the probability of crashes for graduates. Training is targeted to both novices and commercial fleet drivers with equipment usually used only in police and fire training centers as well as trucking companies. www.drivingmba.com

Tempe-based EC Suite is a leading provider of e-commerce, content protection, wholesale IP transit, CDN, streaming, colocation, and managed hosting solutions that leverage Tier 1 Networks. The company is marked by con-tinual growth, proven reliability, innovative security and 24/7 customer service, and has proven repeatedly to be the savvy choice for businesses worldwide. www.ecsuite.com

ExactTarget is a leading global provider of on-demand e-mail marketing and one-to-one marketing solutions. The company’s software as a service technology provides a single platform to connect with customers via trig-gered and transactional e-mail, integrated text messaging, voice messaging, landing pages and social media. Supported by collab-orative global services teams, its technology integrates with more sales and marketing information systems than any other in the industry. www.exacttarget.com

iGo, Inc. is a leading provider of power-management solutions, including eco-friendly chargers for laptop computers and mobile electronic devices. The chargers leverage the Scottsdale-based company’s intelligent tip technology, which minimizes electronic waste by enabling one charger to power/charge thousands of mobile electronic devices models with interchangeable tips. It is also the creator of a power-saving technology that automatically eliminates wasteful standby power generated from chargers continuing to draw electricity when a mobile device isn’t plugged in. www.igo.com

The city of Peoria is building a strong com-munity built on technology and the new economy. Future employment centers along the Loop 303 corridor will have the capacity to create 120,000 jobs the city is pursuing in high technology, research and development, the biosciences, higher education and train-ing. Its goal is economic self-sufficiency. www.peoriaaz.com

Perini Building Co. is the largest builder of hospitality and gaming resorts in the nation. Other major market segments include transpor-tation and sports and entertainment venues. Professional services include construction management, general contracting, reconstruc-tion, post construction, and design/build. Perini derives more than 75 percent of its business from repeat clients. www.tutorperini.com

Phoenix NAP is a next generation data center and network access point offering flexible colocation solutions to meet the needs of small businesses and large enterprises. Featuring true 2N power from utility feed to client racks and redundant cooling systems on a bi-directional closed water loop, the company avoids single points of failure to provide the utmost in reliability. www.phoenixnap.com

STEEN Solutions LLC is an engineering consulting company offering world-class services to clients ranging from individual inventors and entrepre-neurs to large corporations. From concept genera-tion to high-volume production with the latest knowledge, technologies, tools and experience, the Mesa-based company creates the optimal solution to nearly any challenge within the key fields of mechanical, electrical, thermal and soft-ware engineering; industrial design; conceptual design/idea creation, component sourcing and supplier management, patent search and law, and marketing. www.steensolutions.com

The Center for Orthopedic Research and Education, more commonly known as The CORE Institute®, delivers comprehensive patient care. Its fellowship-trained physicians provide special-ized care in surgical, non-surgical and rehabilita-tive hip, knee, shoulder, wrist, hand, elbow and ankle procedures, joint replacement, sports medi-cine, arthroscopy, fracture management, ortho-pedic oncology, foot and ankle reconstruction, non-surgical spine care and pain management. The team is dedicated to providing technologically advanced surgical techniques and rehabilitation. www.thecoreinstitute.com

TOP Coaching and Consulting provides executive coaching and leadership development, bringing deep expertise in working with technology-focused companies. It has an extensive track record in program management, teamwork, alignment and accountability, and change management. TOP (which stands for Tenacity of Purpose) identi-fies what is truly important so the hard work of change hits the most important target. www.topcandc.com

Virtuon is a computer systems service provider that specializes in virtualization, business con-tinuity, and cloud computing. The company’s infrastructure solutions include consultation, training, data center services, and hardware and software products. Its areas of focus include IT infrastructure for healthcare, financial services, and manufacturing, and are supported by expert certified engineers. www.virtuon-inc.com

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