@techconf #tech14. Published guidelines help maintain consistent editorial style and voice.
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Transcript of @techconf #tech14. Published guidelines help maintain consistent editorial style and voice.
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@techconf #tech14
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@techconf #tech14
Published guidelines help maintain consistent editorial style and voice
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@techconf #tech14
Editor ial guidel ines enable governance
W h y d o w e n e e d a s t y l e g u i d e ? N o o n e w i l l r e f e r t o i t a n y w a y …
H o w c a n w e f i n d t h e t i m e t o m a i n t a i n a s t y l e g u i d e ?
W e h a v e a g u i d e t h a t c o v e r s f o n t s , c o l o r s , l o g o s , a n d “ e m a i l . ” ( N o h y p h e n . ) W h a t ’ s m i s s i n g ?
A r e t h e r e a n y s t y l e g u i d e s o u t t h e r e I c a n j u s t u s e ?
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@techconf #tech14
Editorial guidelines must …Be easy to access
Content writers should be able to get to the guidelines while they’re writingIntegrated into the CMS?Online, PDF, wiki, Word doc
Be illustrated with examplesCover bigger issues than “Is website one word?”
Serve as both teacher and cop
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@techconf #tech14
Editorial guidelines online
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@techconf #tech14
Editor ial guidel ines i l lustrated with examples
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@techconf #tech14
Editor ial guidel ines i l lustrated with examples
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@techconf #tech14
Editorial guidelines serve as both teacher and cop
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@techconf #tech14
Teacher and cop …
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@techconf #tech14
Teacher and cop …
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@techconf #tech14
ANA’s Online Editorial Style Guide
Skimmable
Consistent
Searchable
Legal
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@techconf #tech14
How to use metrics to mediate conflicts
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@techconf #tech14
Make metrics work for youW h i c h m e t r i c s d o y o u g a t h e r a n d r e g u l a r l y r e p o r t o n ?
W h o h a s a c c e s s t o t h e d a t a ?
W h a t c a n i t t e l l y o u a b o u t h o w y o u r c o n t e n t a n d u s e r s b e h a v e ?
H o w c a n w e u s e m e t r i c s t o s u p p o r t w e b d e c i s i o n m a k i n g ?
H o w c a n t h a t i n f o r m c o n t e n t c r e a t o r s a n d r e s o l v e c o n f l i c t s ?
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@techconf #tech14
Gathering Data
G o o g l e A n a l y t i c s http: / /google.com/analyt ics
C a r d S o r t http: / /opt imalworkshop.com/opt imalsort .htm
Ta s k C o m p l e t i o n http: / /www.intui t ionhq.com/
O t h e r s http: / /on.mash.to/qoG1tQ
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@techconf #tech14
Block a bad idea
C o n t e n t m u s t s e r v e a p u r p o s e
A s u b j e c t m a t t e r e x p e r t w a n t s t o
p o s t a g u i d e o n d e t e r m i n i n g w h i c h
v a c c i n e s a p a t i e n t n e e d s b a s e d o n
a g e a n d o t h e r f a c t o r s - a s a 3 0 p a g e
P D F
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@techconf #tech14
Settle a disputeW e b a n a l y t i c s r e p o r t s a r e i n c o n t r o v e r t i b l e a n d n e u t r a l
M a r k e t i n g w a n t s r o o m i n t h e m a i n m e n u f o r t h e b o o k s t o r e . T h e y a r g u e t h a t E t h i c s c a n g o u n d e r P r a c t i c e , a s t h a t f a l l s u n d e r t h e N u r s i n g P r a c t i c e d e p a r t m e n t a n y w a y.
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@techconf #tech14
Update the right content
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@techconf #tech14
Content governance resource l ist
bit.ly/ZZzgmi
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@techconf #tech14
Contact usJessica Ek , Socia l Media Engagement Manager, Amer ican Nurses Associat ion
[email protected]@WonkyBusker
Lesl ie O’Flahavan , Pr inc ipal , E-WRITE
301-989-9583 [email protected]@LeslieO