TECH up e-magazine Media Data 2011
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Transcript of TECH up e-magazine Media Data 2011
TECHup e-magazine
Media Data2011
http://techup.tw http://nebook.com.tw
40 years experience in publication – Nikkei Electronics
• The first issue of Nikkei Electronics (NE) was published in 1971 and its 1000th issue has been released in March 2009. NE can achieve such outstanding results because it is the best insight publication in electronics, IT, communications and other industries for engineers and managers. Each issue of NE and its related versions (Korean edition and Taiwan edition) deliver the latest cutting-edge technology of industry.
• With the growing of electronics industry in Asia-Pacific region, Nikkei Electronics Asia which was published its first issue in April 1992, has continued to enhance its contents and has become an indispensable source of technologies and trends in rapidly changing industry.
• In 2001, DoTop Media Company published the Nikkei Electronics Taiwan in cooperation with NE. The contents of NE Taiwan not only include the selected translations of the latest technology and trends form NE, but also cover the Taiwan market news form the local reporters.
• To comply with the digital era and Earth protect issue, the e-book version of NE Taiwan will be released in January 2011. In the meantime, the new magazine, TECHup e-magazine will be published and its contents cover four major media form Nikkei including Nikkei Electronics, Nikkei Monozukuri, Green Device, and Automotive Technology.
10 years cooperation between Nikkei BP and DoTop Media-NE Taiwan
2001 to 2010: more than 1.2 million copies, free subscription
TECHup e-magazine open Digital reading
PC or MAC
From 2011 Jan issue, no printing just e-book
TECHup e-magazine Media outline
• First published : Jan, 2011• Publisher : Dotop Media Company Limited• Frequency : Monthly• Circulation : 18,938 (as 2010/11/1)• Distribution : Free Circulation• Magazine format : FlipViewer Xpress e-book, no paper printing• Target Readers : Engineers, Researchers, Designers, Producers an
d Managers at Taiwan high-tech Manufacturers including Computer/Consumer/Communications/Car industries, Optoelectronics/FPD/LED/PV industries, Semiconductor industry, Green Device industry…
• Content : TECHup e-magazine also carries technical articles translated into Chinese from Nikkei Electronics, Nikkei Green Device, Nikkei Monozukuri and Nikkei Automotive Technology under the license agreement with Nikkei Business Publications, Inc.
TECHup e-magazine Media outline
• Cooperation : Nikkei Business Publications, Inc.• Content-Targeted : Technology • Categories : Electronics / Green Energy / Manufacturing / Automotive• Logo: the prospective, international, and innovative technology
《 TECHup e-magazine 》 is a brand new magazine. Its content will cover electronics, manufacturing, green energy, and automotive technologies, and also will report the related news and trends in Taiwan. The vision of 《 TECHup
e-magazine 》 is to play a key media in technology industry in order to share and exchange knowledge as well as the active promotion of industrial upgrading.
Nikkei's four mainstream media integrated into e-books to benefit Taiwan industry
Electronics Automotive
ManufacturingGreen Energy
The contents of 50% to 60% provided by Nikkei BP and others form DoTop Media which will report Taiwan stories.
The contents percentage• 50% electronics → the related technologies for the new generation of product development• 20% green energy → how to achieve environmental protection society• 20% manufacturing → innovation technology to solve manufacturing problems• 10% automotive → to explore advanced vehicle technologies
The report scope
• Electronics Digital Home / Smart Phone / Tablet PC / e-Book Reade
r / Medical Electronics ... Semiconductor / FPD / Cloud Computing …• Green Energy Energy Generation (Solar / Fuel Cell), New Lighting (LE
D / Organic EL), Energy Conservation (Power Semiconductors / Electronic Components with Low Power Consumption), Energy Storage (Rechargeable Batteries), Smart Grid ...
• Manufacturing Industrial Automation / Industrial PC / Robot ...• Automotive Automotive Electronics / EV / HEV…
Section Contents Description
NEWS The latest news of vendors
Cover Story The feature reports from Nikkei Electronics, Nikkei Monozukuri, Green Device, and Automotive Technology
Technical Analysis The technical analysis articles from Nikkei Electronics, Nikkei Monozukuri, Green Device, and Automotive Technology
Electronic World To report the latest developments of electronics industry
Green Perspective The green energy and environmental technology reports
Manufacturing Technology
The industrial automation and manufacture design reports
Automotive Electronics
The electric vehicles, automotive electronic applications and trends reports
Interview The interviewee talks about the industrial trends
Technology Insight The contributions form vendors
Product The introduction of the latest components or products
Editorial Contents
2011 Editorial CalendarIssue Cover story /
Technical AnalysisElectronic World Green Perspective Manufacturing
TechnologyAutomotiveElectronics
JAN The feature storiesformNikkei Electronics, Nikkei Monozukur,Green Device, and Nikkei Automotive Technology.
Communication andNetwork
Industrialenergy-saving
Industrial Automation Vehicle Control Unit
FEB Consumer Electronics Energy-savingApplication
Automotive Software Engine Technology
MAR IC Design Smart Grid Industrial Computer Wireless Control
APR Computer andPeripheral
LED Application AutomationControl System
Vehicle Battery
MAY MobileCommunications
Fuel Cell Data Acquisition Auto Modular
JUN Display Technology Sensor Technology Process Control Automotive Electronic
Components
JUL Analog / Mixed Signal LED Lighting HMI Electric Vehicle Parts
AUG Embedded Systems Energy-savingAppliances
Production Line
Monitoring
Infotainment Systems
SEPT SemiconductorTechnology
Energy Management Precision Machinery Power system
OCT Photo-Electronics Energy-savingElectronic Components
Industrial
Communication
Automotive Safety
Systems
NOV Test and Measurement Solar Energy Embedded Controller Car LED
DEC Power Management Energy Generation IndustrialPlatform Car Navigation
※ The publisher retains the right to reschedule any topic in the calendar; any further inquiries, please contact the editorial department or the advertising department.
About TECHup e-magazine
• 《 TECHup e-magazine 》 made by E-book systems FlipViewer Xpress, no need to download any software. Circulation can read online or download e-book to read.
• Circulation can read e-book by PC or MAC.• Every issue of 《 TECHup e-magazine 》 will pu
t on http://nebook.com.tw official site.• Sample of 《 TECHup e-magazine 》 , please cli
ck http://ebook.greenpublishers.com.tw/ebook/techup/201101/
How to publish TECHup e-magazine
• To send e-mail newsletter to all of the register circulation every issue date.
• Circulation can choose online or download version to read.
• Circulation can visit official site to read any issue anytime!
• Sometimes we will deliver Disk version at seminar, exhibition…
Online or DownloadVersion
ContentsList
Sponsor AD
Reader Data 2010/10/1 data By Primary End Product Total %
Engineering Management,
Design & Development
Engineering
Production
Engineering/Production
n Management,
Testing, QC, QA
Sales/Marketing
Other Non-
Engineering
Functions
Computers and Peripherals Equipment 4,164 22.0% 2,045 366 1,525 228
Consumer Electronic Products 2,753 14.5% 1,998 331 240 184
Electronic Components/Semiconductors 2,332 12.3% 1,004 444 571 313
Communication Systems/Equipment 1,616 8.5% 1,101 156 230 129
Semiconductor Production Equipment 1,542 8.1% 661 355 289 237
R&D Laboratory, Educational Institution 1,382 7.3% 231 16 44 1,091
Other 1,167 6.2% 157 99 135 776
Office/Factory Automation 1,055 5.6% 1,020 17 14 4
Optoelectronics 、 PV 、 FPD 970 5.1% 596 106 185 83
Controls, Test and Measurement Equipment
675 3.6% 478 103 73 21
Electronic Materials and Cables 489 2.6% 402 34 24 29
Automotive & ground vehicles 296 1.6% 207 27 53 9
Software Development 189 1.0% 140 5 28 16
Medical Systems/Equipment 132 0.7% 105 14 5 8
Distributor, Export/Importer 120 0.6% 57 12 13 38
Avionics, marine, space & military systems/equipment
56 0.3% 40 9 4 3
Total18,93
8 100% 10,242 2,094 3,433 3,169
% 54.1% 11.1% 18.1% 16.7%
2011 AD Rate US$
* Cover Story/ Electronic World / Green Perspective /Manufacturing Technology/ Automotive Electronics
Space Size 1X 3X 6X 9X 12X
Premium Page (W × H)
Cover 1 Post it(f)208mm×200 mm
3,380 3,210 3,040 2,870 2,700 (b)208mm×280 mm
Inside Front Cover Spread
416mm × 280mm 2,620 2,490 2,360 2,230 2,100
Double Page Spread
416mm × 280mm 2,210 2,100 1,990 1,880 1,770
Cover 4 208mm × 280 mm 1,800 1,700 1,610 1,520 1,430
Cover 3 208mm × 280mm 1,380 1,310 1,240 1,170 1,100
4C1P(RHP) 208mm × 280 mm 1,310 1,250 1,180 1,110 1,050
Facing major cover page* (LHP)
208mm × 280mm 1,210 1,150 1,090 1,030 970
4C 1/3 P 55mm × 255mm 520 490 460 440 410
Space Size 1X 3X 6X 9X 12X
Standard Page (W × H)
4C1/2P 180mm × 125mm 350 330 310 290 270
4C1P 208mm × 280 mm 870 820 780 730 690
4C2P 208mm × 280 mm 1,600 1,500 1,430 1,350 1,270
4C4P 208mm × 280 mm 2,500 2,400 2,230 2,110 1,990
4C6P 208mm × 280 mm 3,100 2,950 2,800 2,640 2,480
4C8P 208mm × 280 mm 3,600 3,400 3,230 3,050 2,870
4C10P 208mm × 280 mm 3,800 3,600 3,410 3,230 3,030
4C12P 208mm × 280 mm 4,140 3,930 3,720 3,520 3,310
2011 AD Rate US$
Issue Date & Deadline of 2011
Issue DeliveryDate
Order Deadline
MaterialDeadline
Issue DeliveryDate
Order Deadline
MaterialDeadline
Jan Jan. 3 Dec. 10 Dec. 17 Jul Jul. 1 Jun. 10 Jun. 16
Feb Jan. 31 Jan. 10 Jan. 17 Aug Aug. 1 Jul. 11 Jul. 15
Mar Mar. 1 Feb. 10 Feb. 14 Sep Sep. 1 Aug. 10 Aug. 17
Apr Apr. 1 Mar. 10 Mar. 17 Oct Oct. 3 Sep. 9 Sep. 16
May May. 2 Apr. 11 Apr. 15 Nov Nov. 1 Oct. 11 Oct. 17
Jun Jun. 1 May. 10 May. 17 Dec Dec. 1 Nov. 10 Nov. 16
*Material : Please provide PDF(150dpi) file before Material deadline.