Melissa TullyTwitter: @tullyme

www.melissatully.net

Introduction & Expectations Social Media Tools Free Software & Web applications

(Webware)◦ Freeware◦ Open source

Discussion and Setting up Accounts

Why use social networking/media?◦ Lots of potential individual donors are on these sites,

particularly young people◦ Tips for getting started with social media

Have an “expert” help you Extend your reach Make a good first impression & post your best content Communicate regularly Dedicate time to it

◦ Beth’s Blog Online Fundraising

◦ Global Giving & Other sites

Why should you use multiple online social networking sites?◦ Improve networking; build a network◦ Audience segmentation and targeting◦ Ease of cross-posting and syncing ◦ Self promotion◦ Improve your search results in Google

Most popular social networking site◦ Very popular in Kenya among Internet users

Can be used to promote your organisation/cause & to link with potential supporters◦ Example: Global Giving connecting with donors

Profiles, Pages and Groups Linking with other social media: Twitter,

Blogs, YouTube, Blib.tv Having a strategy for your Facebook use

What is Twitter?◦ Social Networking and Micro-blogging Site◦ Tweets- messages posted on Twitter◦ Followers: people you follow◦ Hashtags: #nairobi #kenyansontwitter

Tweet Deck ◦ Platform for managing Twitter and Other Social

Networking sites

YouTube◦ Most popular ◦ Limits on video length (10 minutes per clips)

Vimeo◦ No limits on video length◦ Limit on number MB you can upload in a month

Blip.tv◦ No limits on length but geared towards online TV◦ Can sync with social networking sites, blogs, and

other video channels and iTunes podcasts Animoto & Dotsub

Blogger◦ Simple but not so customizable

Wordpress◦ Wordpress hosted blogs on wordpress.com◦ Self-hosted downloaded from wordpress.org

Maneno◦ Geared toward Sub-Saharan African bloggers◦ Supports multiple languages

Kabissa◦ African content

Gmail Calendar Picasa (photos) Docs Sites Maps YouTube (videos) Groups Analytics (website traffic)

If you want to know about the differences between Free, Freeware and Foss◦ Open Source Initiative ◦ http://en.wikipedia.org/wiki/Open_source#Technol

ogy◦ http://en.wikipedia.org/wiki/Open-source_software◦ http://en.wikipedia.org/wiki/Open-source_software

#Open_source_software_vs._free_software

Open Office◦ Free and open source productivity suite◦ http://www.openoffice.org/ ◦ Similar to Microsoft Office

Firefox◦ Open-source web browser◦ http://www.mozilla.com/firefox/

Del.icio.us◦ Social bookmarking tool◦ http://delicious.com/

Flickr◦ Photo sharing◦ http://flickr.com/

Slideshare◦ Sharing presentations and documents◦ http://www.slideshare.net/

Event Wax◦ Creating and organising events (it’s what I used

for this event!)◦ http://www.eventwax.com/

Download.com◦ Find software for different operating systems◦ Reviews on products◦ http://download.cnet.com/webware-apps/

When in doubt, Google it.

Questions Comments Setting up accounts