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Tech Talk with MomentFeed: Authentic Marketing at Scale
35
Authentic Marketing at Scale One Campaign - 1,000 Custom Ads Monday, February 3, 14
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Smartphones are increasingly making consumers expect relevance and authenticity across all marketing. At the same time, retailers have assets that provide some of the strongest signals for relevance - the locations of their physical stores. What if you could tailor every ad to its local audience around each of your stores? Starting with Facebook, retailers can now deliver hundreds or thousands of dynamically created ads across their local pages, all managed as one single campaign in MomentFeed. Learn how and see the results.
Transcript of Tech Talk with MomentFeed: Authentic Marketing at Scale
Authentic Marketing at ScaleOne Campaign - 1,000 Custom Ads
Monday, February 3, 14
In 2014, marketers will use dynamic content to deliver targeted, highly personalized experiences to the right audience at the right time.
78% of CMOs believe custom content is the future of marketing.
Source: Social Media Today
Monday, February 3, 14
National Campaigns Today
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National Campaigns Today
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What if you could tailor everyad to its local audience?
Monday, February 3, 14
LocalVoice
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One Campaign
1,000 Unique Local Ads
LocalVoice
Monday, February 3, 14
Feeds Published
Admin
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Feeds Published
Admin
Feeds Published
Monday, February 3, 14
Feeds Published
Manager Name
Cross-Street
Neighborhood
Location Photo
Manager Photo
Interior Photo
Cancel Previous Next
This is Manager Name from your local Coffee Bean & Tea Leaf
at Cross-Street . I’d like to invite you to a special Open House
event we’re doing for our Neighborhood neighbors this
Saturday from noon to 4:00 pm. Hope to see you there!
Photo: Manager Photo
Monday, February 3, 14
Feeds Published
Cancel Previous
Where Who When
Next
TARGET POST BY LOCATION
Group
Location
Country
Region
City
Choose a Group
Southwest (92 locations)
New York (18 locations)
Monday, February 3, 14
Feeds Published
Cancel Previous
Where Who When
Next
Gender
Relationship Status
Age
Education Status
Interested In
Language
Female
All
to18 34
All
All
All
Monday, February 3, 14
Feeds Published
Cancel Previous Publish
Facebook Post
Publishing Overview 13 JanuaryCoffee Bean and Tea Leaf
This is Sarah from your local Coffee Bean &
Tea Leaf at 3rd St. and Santa Monica Blvd.
I’d like to invite you to a special Open
House event we’re doing for our Downtown
Santa Monica neighbors this Saturday from
noon to 4:00 pm. Hope to see you there!
Monday, February 3, 14
Feeds Published
Cancel Previous Publish
Facebook Post
Publishing Overview 13 JanuaryCoffee Bean and Tea Leaf
This is Sarah from your local Coffee Bean &
Tea Leaf at 3rd St. and Santa Monica Blvd.
I’d like to invite you to a special Open
House event we’re doing for our Downtown
Santa Monica neighbors this Saturday from
noon to 4:00 pm. Hope to see you there!
Monday, February 3, 14
Feeds Published
AD TARGETING
AD OPTIMIZATION
SET BUDGETMax Potential Reach:
583,958
Estimated Reach:
498,986
Cancel Promote It
PROMOTE FACEBOOK POST
Add a Custom Audience Estimate1,000$
Fans
Friends of Fans
I want to optimize for clicks
I want to optimize for reach
Monday, February 3, 14
Monday, February 3, 14
Relevant contentfor local consumers
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Relevant contentfor local consumers
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...across hundreds or thousands of locations
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...each delivering authentic marketing
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...incorporating the people and landmarks
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...that make every place unique
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...on a national scale
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Feeds Published
Admin
Monday, February 3, 14
Feeds Published
Admin
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Goal
Reach - Impressions
Current Ranking
1
2
3
This is [Manager Name] from your local...
Actual Goal
Spend - $ Dollars
Actual
Boost Post
Boost Post
Boost Post
This is [Manager Name] from your local...
Stop by your local Coffee Bean on...
Hey it’s [Manager Name] from your local...
3724 N Lamar Blvd.Austin, TX 78705 United States
200 Santa Monica BlvdSanta Monica, CA 90401 United States
2000 Avenue of the Stars #100Century City, CA 90067 United States
Feeds Published
Monday, February 3, 14
Goal
Reach - Impressions
Current Ranking
1
2
3
This is [Manager Name] from your local...
Actual Goal
Spend - $ Dollars
Actual
Boost Post
Boost Post
Boost Post
This is [Manager Name] from your local...
Stop by your local Coffee Bean on...
Hey it’s [Manager Name] from your local...
3724 N Lamar Blvd.Austin, TX 78705 United States
200 Santa Monica BlvdSanta Monica, CA 90401 United States
2000 Avenue of the Stars #100Century City, CA 90067 United States
Feeds Published
Monday, February 3, 14
Case Study:The Coffee Bean & Tea Leaf
Monday, February 3, 14
The Coffee Bean & Tea Leaf used LocalVoice’s paid media capabilities to drive awareness and in-store transactions for their annual Open House event on November 7, 2013 across all 179 of their corporate stores and local Facebook Pages.
Through MomentFeed’s unique local solution, Coffee Bean was able to...
Monday, February 3, 14
Reach a Hyper-Relevant New AudienceOver 327,000 unique customer reached, across 179 local Facebook Pages
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Drive Ad Performance Through Local Relevance10X higher CTR than retail ad average on Facebook with CPCs on par with retail average
Retail Ad Avg. Coffee Bean
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One Campaign
LocalVoice
Monday, February 3, 14
1,000 Unique Local Ads
LocalVoice
Monday, February 3, 14
