Tech Talk with AdColony: Why In-Feed Mobile Video Ads Are the Next Big Thing

4
Why In-Feed Mobile Video Ads Are the Next Big Thing Nikao Yang, SVP Business Development, Monetization, & Marketing @nikao David Kurtz, Chief Product Officer @daveyk39

Transcript of Tech Talk with AdColony: Why In-Feed Mobile Video Ads Are the Next Big Thing

Page 1: Tech Talk with AdColony: Why In-Feed Mobile Video Ads Are the Next Big Thing

Why In-Feed Mobile Video Ads Are the Next Big Thing

Nikao Yang, SVP Business Development, Monetization, & Marketing!

@nikao!!

David Kurtz, Chief Product Officer!@daveyk39

Page 2: Tech Talk with AdColony: Why In-Feed Mobile Video Ads Are the Next Big Thing

Monetization of feed-based content is challenging1

2

3

When users see ads, they prefer to see high quality video advertising

Native, in-feed video ads = better, fewer ads & better user experience

Page 3: Tech Talk with AdColony: Why In-Feed Mobile Video Ads Are the Next Big Thing
Page 4: Tech Talk with AdColony: Why In-Feed Mobile Video Ads Are the Next Big Thing

THANK YOU


Gaming the system: How traditional publishers can win in today's mobile-first world (sponsored by AdColony) - DPS Vail, 3/30/16

Gaming the system: How traditional publishers can win in today's mobile-first world (sponsored by AdColony) - DPS Vail, 3/30/16

MANY A SMALL THING HAS BEEN MADE LARGE BY THEjeevanmukti.info/wave/images/downloads/wave pro ads f.pdf · WAVE PRO ADS –THE PERFECT STRATEGISTS: What makes us special is the perfect

MANY A SMALL THING HAS BEEN MADE LARGE BY THEjeevanmukti.info/wave/images/downloads/wave pro ads f.pdf · WAVE PRO ADS –THE PERFECT STRATEGISTS: What makes us special is the perfect

ADS ADS ADS Grupo Donos 2009. What is a stereotype?

ADS ADS ADS Grupo Donos 2009. What is a stereotype?

Study: Cross-Platform Video Ad Effectiveness by Nielsen & AdColony

Study: Cross-Platform Video Ad Effectiveness by Nielsen & AdColony

MATLAB and the Internet of Things (IoT): Collecting and ... · Technical Marketing, MathWorks. 2 Internet Thing Thing Thing Thing Thing Thing Thing What is the Internet of Things?

MATLAB and the Internet of Things (IoT): Collecting and ... · Technical Marketing, MathWorks. 2 Internet Thing Thing Thing Thing Thing Thing Thing What is the Internet of Things?

Google Adwords, Bing Ads, Facebook Ads, Amazon Product Ads

Google Adwords, Bing Ads, Facebook Ads, Amazon Product Ads

Online Marketing Strategy · • Facebook ads & retargeting • Twitter ads • LinkedIn ads • AdWords (+Retargeting) • Bing Ads • YouTube ads • Reddit ads • Zemanta. With

Online Marketing Strategy · • Facebook ads & retargeting • Twitter ads • LinkedIn ads • AdWords (+Retargeting) • Bing Ads • YouTube ads • Reddit ads • Zemanta. With

Kids Ads - Kids Ads 2015

Kids Ads - Kids Ads 2015

My Lawn App from Scotts Plants the Seeds of Success … Lawn App from Scotts Plants the ... Twitter, RTB, AdColony, and Adwords. ... campaign, and video ads on RTB and Facebook also

My Lawn App from Scotts Plants the Seeds of Success … Lawn App from Scotts Plants the ... Twitter, RTB, AdColony, and Adwords. ... campaign, and video ads on RTB and Facebook also

App Install Marketing Survey - AdColony...Source: AdColony App Install Marketing Survey — Fall 2017 11 Video leads the way while playables surpass native & in-feed units. Top App

App Install Marketing Survey - AdColony...Source: AdColony App Install Marketing Survey — Fall 2017 11 Video leads the way while playables surpass native & in-feed units. Top App

ADS-2152, ADS-2102, ADS-2062, ADS-2022, ADS-2102M, ADS ... · General Safety Summary Review the following safety precautions to avoid injury and prevent damage to this product or

ADS-2152, ADS-2102, ADS-2062, ADS-2022, ADS-2102M, ADS ... · General Safety Summary Review the following safety precautions to avoid injury and prevent damage to this product or

Moving from Patient to Consumer: Patient …...• Digital ads • Online reviews • Website Marketing One thing hasn’t changed—patients are still notoriously bad at visiting

Moving from Patient to Consumer: Patient …...• Digital ads • Online reviews • Website Marketing One thing hasn’t changed—patients are still notoriously bad at visiting

Facebook Ads tại King Ads

Facebook Ads tại King Ads

App Install Insights, Benchmarks and Trends - AdColony · 2018-05-30 · The Semi-Annual AdColony App Install Survey Insights, benchmarks and trends from the top 100 grossing app

App Install Insights, Benchmarks and Trends - AdColony · 2018-05-30 · The Semi-Annual AdColony App Install Survey Insights, benchmarks and trends from the top 100 grossing app

AdColony User Acquisition Survey - Q1 2015

AdColony User Acquisition Survey - Q1 2015

DIGNITARY TRIBUTES SILVER LEVEL ADS DIAMOND LEVEL ADS ... · DIAMOND LEVEL ADS PLATINUM LEVEL ADS GOLD LEVEL ADS SILVER LEVEL ADS BRONZE LEVEL ADS WHITE LEVEL ADS ... Ivan, Ethan,

DIGNITARY TRIBUTES SILVER LEVEL ADS DIAMOND LEVEL ADS ... · DIAMOND LEVEL ADS PLATINUM LEVEL ADS GOLD LEVEL ADS SILVER LEVEL ADS BRONZE LEVEL ADS WHITE LEVEL ADS ... Ivan, Ethan,

AdColony Tech Talk at DPS: Dodo Birds, Display Ads & Your Career: Why Video Advertising Should Be The Core of Your Mobile Monetization Strategy -- Or Else

AdColony Tech Talk at DPS: Dodo Birds, Display Ads & Your Career: Why Video Advertising Should Be The Core of Your Mobile Monetization Strategy -- Or Else

Taking AIM: Top 10 App Install Marketing Trendsgrow.co/wp-content/uploads/2016/08/AdColony-—-MAU-2017.pdf · #MAUVEGAS @bbuskas @AdColony TAKING AIM: TOP 10 APP INSTALL MARKETING

Taking AIM: Top 10 App Install Marketing Trendsgrow.co/wp-content/uploads/2016/08/AdColony-—-MAU-2017.pdf · #MAUVEGAS @bbuskas @AdColony TAKING AIM: TOP 10 APP INSTALL MARKETING

Top 10 Mobile User Acquisition Trends - AdColony

Top 10 Mobile User Acquisition Trends - AdColony

AdColony App Install Marketing Study - Creative Best Practices - June 2016

AdColony App Install Marketing Study - Creative Best Practices - June 2016