TecEd: Bringing Ethnographic Methodology Into The Usability Lab
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Bridging the Moat Between Ethnography And Lab Research Stephanie Rosenbaum
description
What can we do when we want the naturalistic data from field research, but reality intrudes: surgeons won’t risk distraction in the operating room, or a rush deadline creates obstacles? This talk describes the benefits of bringing ethnographic methodology into the usability lab. It illustrates with two mini-case-histories how simulated environments can be a successful alternative when you can't go into the field.
Transcript of TecEd: Bringing Ethnographic Methodology Into The Usability Lab
- 1. Bridging the Moat Between Ethnography And Lab Research Stephanie Rosenbaum
2. Why this talk? Pioneering UX consultants Missionaries for field research Whats next best? 3. Ethnography Lab Studies 4. Consumer Electronics 5. Early Design Research Mobile devices Different physical environments Learn how user activities changed with setting 6. Research Design Challenges Low budget Absurd schedule constraints Stay in usability lab 7. TecEd Usability Lab 8. What Could We Do? Ask participants to imagine Use own mobile devices 9. Not Good Enough Need more context Visual and kinesthetic cues 10. What Did We Do? 11. Home Setting 12. Office Setting 13. Sports Bar Setting 14. What Changed? More prep time More resources 15. During the Sessions Session structure Data capture 16. What Participants Did Suspended disbelief Validated the methodology 17. What We Learned Field research methodology Visual design skills Dont over-promise 18. AlertWatch 19. Task-based Pre-launch Study Patient-monitoring software Used in OR by anesthesiologists FDA approval required usability testing 20. What Did FDA Want? Human factors validation testing Actual or simulated use Environment of appropriate realism 21. Research Design Three user types Training for participants Collect qualitative data as well as success rates 22. Hospital or Lab? Not actual OR setting Hospital simulation center Usability lab 23. AlertWatch Monitor 24. Creating the Environment Visual stimuli Auditory background and cues (Anonymous) data from real patients 25. Visual Stimuli Screenshots of primary monitors and patient info system Actual patient data displayed in software 26. Auditory Background/Cues Sounds of the OR Audible alerts from AlertWatch 27. Challenges Recruiting medical professionals Simulating colorblind testing Understanding FDA Plus simulating OR in usability lab 28. What We Learned Simple UI improvements Better data displays Training needs Success! FDA approval 29. After Usability Improvements 30. Thank You! www.teced.com Twitter: @teced [email protected]
