TeccSociety Circle of Influence: Content Strategies for Event Organizers
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17-Oct-2014 -
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Transcript of TeccSociety Circle of Influence: Content Strategies for Event Organizers
©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
Ross Mayfield
©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 2
My Background
57th member of LinkedIn
Founded the first enterprise social software company
Hosted the first Barcamp
Advisor to event startups
Event organizer, vendor, sponsor, speaker & attendee
The world’s
professional network (259M members)
The world’s largest library of
event content SlideShare has over 60M visitors per month
Connect the world’s professionals
to make them more productive
and successful
Connect the world’s professionals
to make them more productive
and successful
... in real life too
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©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
Before the Event Generate Buzz
©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
During the Event Increase Awareness
©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME
After the Event Sustain Engagement
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Best Practices for Event Organizers SlideShare
Create a SlideShare Channel
– Presentations, Documents, Infographics & Videos
– Before, during and after event content
– Post to LinkedIn’s status updates and profiles
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Best Practices for Event Organizers LinkedIn
Create a Company Page
– Use content to drive followers
– Sponsored updates proven to drive attendance
Create a LinkedIn Group
– Use content to feed community