TEASER POSTER RESEARCH

DIFFERENCE BETWEEN TEASER AND INFO POSTERS

• Teaser posters are created much earlier than the info posters in order to notify consumers that a highly anticipated film/franchise will be coming or returning to screens.

• The teaser poster does not reveal any clues towards the films storyline, with the location and protagonists kept out of the teaser posters for horror films. The antagonist may also be kept from the audience unless, like the Friday the 13th franchise, the antagonist is the synonymous feature of the franchise.

• The information poster tends to contain the names of the actors and a tagline for the film. Whilst the teaser trailer usually keeps this tagline, the actors involved in the film remain anonymous to the consumer.

• Information posters tend to also contain features such as the rating and possibly reviews, which are not available to the teaser poster.

FINAL DESTINATION 5 (2011)

In the poster shown on the right, there is a lack of any information regarding the film, and that is what a teaser poster is meant for. The viewer/consumer is only meant to recognise what film this is and when it is expected to be released. With the Final Destination franchise, the skull shown in the poster is synonymous with the promotional campaign of their films. The font of the number 5 also matches the same font used by the franchise, and so consumers can assume that a new Final Destination film will be released in the coming August. Other content on the poster includes:• 3D viewing• Website for the franchise• Production and Distribution companies involved with

this film.

THE DARK KNIGHT RISES (2012)

This teaser poster does differ from the Final Destination 5 poster from before as this includes a location shot. Gotham city is established in this teaser poster, however any important locations that are included in the film are not shown. In order to leave out the title of the film on the teaser, the batman logo, which is well recognised globally, is placed in the centre of the poster. Not only does this help consumers identify the film, it allows creators to focus fully on the creativity of the destruction shown. Again, viewing experiences and the expected date of release are featured at the bottom of the poster.

DEEPWATER HORIZON (2016)

This Deepwater Horizon teaser poster, much like the Dark Knight Rises poster, shows the main location of the storyline and shows the destruction that is seemingly involved in the plotline. This is an insight into the story that is given in a teaser as this film is not part of a franchise, and therefore the audience will not be aware of what occurs, whereas consumers can predict what will occur in a franchise film such as the ones analysed earlier. Because of this, actors/actresses for the film will be fully unknown and so the main actor (Mark Wahlberg) is credited on the poster. This allows the consumer to predict what type of film this will be based on Wahlberg’s previous appearances. As there is no recognisable trait of the film, the title, credits and release date become the central focus of the poster in order to attract consumers to the content this way.

CONCLUSION

In conclusion, I have determined that as my short story is not part of a large franchise, then I cannot use a signature association of the film as that does not exist. This means I will follow the ideas of the Deepwater Horizon teaser poster. I will include a snippet of the location of the short and some of the props featured in the film , however I will not show any characters as I wish to keep the element of ‘teaser’ and keep that layer of mystery.