Teamup Al Jazira Football Club Case Study

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Teamup's role was to work with Al Jazira's chief executive to define and deliver a commercial and marketing strategy. The program delivered record commercial revenues, average attendances a staggering five times the league average and culminating with the club winning the League and Presidents Cup for the first time in over forty years.

Transcript of Teamup Al Jazira Football Club Case Study

Page 1: Teamup Al Jazira Football Club Case Study

Teamup’s role was to work with Al Jazira’s executive to define and deliver a commercial and marketing strategy.

The program delivered record commercial revenues, average attendances a staggering five times the league average and ultimately ending with the club winning the League and Presidents Cup for the first time in over forty years.

SERVICES:BRAND POSITIONING THAT CREATED AN EMOTIONALLY ENGAGING PROPOSITION

INTRODUCTION OF NEW TICKETING PRO-CESSES AND MEMBERSHIP LOYALTY SYSTEMS

ENHANCED AND STRUCTURED VIP AND FAN FACILITIES, DELIVERING MATCH DAY REVENUES

STRUCTURING AND LEVERAGING CLUB INVENTORY DRIVING NEW SPONSORSHIP REVENUES

INTRODUCTION OF COMMUNITY PRO-GRAMS

DIGITAL STRATEGY AND IMPLEMENTATION

PLANNING AND DELIVERY OF A RECORD BREAKING FINAL GAME EVENT

AL JAZIRA CLUB: SECURING FAN REVENUES FOR OUR NEW HOME