1. A week on Big Data Project Tanuvir Singh Fengjiao Wu Kuldeep Dhole

2. September 13 September 20, 2012 (8 days) total check-ins : 22.3+ million per day : 2.7+ million 42% 56% 2% female male none total check-ins : 5.5+ million (25%) while eating : 1+ million while shopping : 1+ million 49% 50% 1% female male none 3. Top 25 Coffee Places 4. West Coast East vs West - Transport Train Stations Airports Subways Airport Terminals New York Train Stations Airports Subways Airport Terminals Airports Train Stations Airport Terminals Light Rails California Airports Train Stations Airport Terminals Light Rails 5. West Coast East vs West Health Consciousness Female; 10442 Male; 13043 California Female Male Female; 13732Male; 14479 New York Female Male From the above comparison it might seem that there is not much of a difference between health conscious people in NewYork and California. In California Population : 37691912 Check-ins : 23485 i.e. 6 per 10 thousand In New York Population : 19465197 Check-ins : 28211 i.e. 15 per 10 thousand 6. Top Categories Gender Distribution Homes (private) Offices Malls Coffee Shops Bars Train Stations Hotels Airports Universities Fast Food Restaurants Parks Department Stores Gyms ollege Academic Buildings 0 10 20 30 40 50 60 70 80 90 100 51 34 46 46 40 26 35 35 48 42 39 50 39 53 Female s 7. Air Travel College Dining Pubs Gyms Offices 0 10000 20000 30000 40000 50000 60000 70000 80000 Sunday Saturday Friday Thursday Wednesday Tuesday Monday Favorite Days for Most Common Categories 8. 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 0 100 200 300 400 500 600 700 Food Colleges & Universities Shops & Services Professional & Other Places Travel & Transport Hourly Analysis of a Saturday in San Francisco 9. Hourly Analysis of a Saturday in San Francisco 10. Bank of America Stadium MetLife Stadium Sun Life Stadium Candlestick Park Ralph Wilson Stadium Gillette Stadium Lincoln Financial Field Qualcomm Stadium EverBank Field Edward Jones Dome 0 1000 2000 3000 4000 5000 6000 5781 714 470 456 430 429 410 358 345 330 Checkins for games on 16 September 2012 41530 41531 41532 41533 41534 41535 41536 0 1000 2000 3000 4000 5000 6000 14 12 98 5781 106 21 36 Checkins at Bank of America Stadium 11. What could be the reason ??? Was something special about the game? Was PoUS at the event ? NO Was it first/last game of a Star Player ? NO 12. The Reason We found out that Foursquare had a marketing event at the stadium. Foursquare gave away Goodies For everyone: Who had/installed their app Checked in at the stadium. People would do anything for goodies no ?? No, We just got you 13. The REAL Reason The New Carolina Panthers Foursquare Badge was just launched a few days before the game. The Carolina Panthers are the second NFL team to get their own foursquare badge. The Washington Redskins badge was the first NFL badge. A Foursquare badge :