CHALLENGE

Motivate elderly people to adapt better to the aging process,

to make aging more active, exciting and healthy.

TARGET GROUP

As a tool of impact on elder people we have chosen their children ─

the working men and women ─ who can change the lifestyle of their parents

in the most effective way.

INSIGHT

• Elder people:

It is very important for me to be a part of society

and spend more time with my children.

• Adult men and women:

I have no opportunity to spend more time with my parents.

SOLUTION

Elder people aren’t enough motivated to live confident, active and healthy life.

We inspire them to spend their active pastime together with their adult children.

IDEA

Employers of state agencies, business and civil society organization

encourage their employees who spend active pastime with their elderly parents.

STRATEGY

Companies offer employees and their elderly parents special benefit packages

and bonuses only if these benefits are shared.

Social benefits can include:

• Subscriptions to sports clubs;

• Tickets to the cinema or theater;

• Discounts at certain chain restaurants, etc.

ACTIVATION:

Every company has an internal web platform which employees use to learn

about current bonuses and internal loyalty program.

MECHANICS:

Inform company employees about new possibilities of the social package

for their elderly parents through this web platform.

Also, employees will be able to get acquainted

with the world of the global aging problem.

HEADHUNTER.BY

HeadHunter.by is a popular platform

of vacancies in completely different

areas in Belarus.

We declare our social-oriented features

for seniors and their adult children

through this website.

MECHANICS:

We add a new criteria in the job search:

"Social package for you and your

elderly parents“.

SUMMARY

An internal web

resource of the

company

and the site

HeadHunter.by.

Motivate elderly

people to adapt

better to the aging

process,

to make aging

more active,

exciting and

healthy.

Elder people:

It is very important

for me to be a part

of society and

spend more time

with my children.

Adult men and

women:

I have no

opportunity

to spend more time

with my parents.

Companies offer

employees and

their elderly

parents special

benefit packages

and bonuses only

if these benefits

are shared.

CHALLENGE INSIGHT STRATEGY ACTIVATION