CHALLENGE

To motivate elderly people to be more active in different spheres of life.

MAIN MESSAGE

Age - it is not about the body, it’s about a soul.

INSIGHT

In my youth I had no time to live for myself but now I have enough time for it.

In my youth we dreamed a lot and tried to use every opportunity.

TARGET AUDIENCE

Elder people

SECONDARY TARGET AUDIENCE

● Elder people relatieves● Business representatives

IDEA

To visualize the wishes of elder people, that they hesitate to make true. To show them, that it's real.

Also show to others elder people individuality.

STRATEGY

The use of city lights, that are integrated with the applications,in public places. It will help to elder people to accept that activities except walking and gardening is not ridiculous.

The use of special website, where that application was created,to place memories and stories there.

ACTIVATIONS

SPECIAL SITE

Our grandparents have gained much interesting life experience.Their example can be inspiring for all of us.And their stories are an excellent source of information about their hobbies.

MECHANICKS

1. On this site every one can share the coolest stories from any life period of an older person, so to help him or her to feel their importance.2. Fill the form about the interests of the person whose story you are publishing, and attach his or her photo. As the result you get application, that can be installed on the phone of the person,you have written about.

CITYLIGHT

Mechanics:

When elder person is close enough to the citylight, the application on his or her phone sends a signal.Then person sees himself or herself on the citylight doing smth relevant to his or her interests (playing the guitar, dancing, daving and so on). He also gets information about all opportunities to make it real.

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Inspired aged people will share this with their friends and this way they will inspire others to change their own lives.

Business owners, while providing loyalty programs, create their positive image and reach new target group.

Also in our partners’ places will expand brochures with adresses of other places, which welcoming to

agied people. Moreover they can find information about events,

they can visit for free or at a discount price.

SUMMARY

CHALLENGE

To motivate elderly people to be more activein different spheres of life.

INSIGHT

In my youth I didn’t have time to live for myself but now I have a lot of time for it.

STRATEGY

Fill information about old man and upload his photo.

Download application to his phone

Old man Inspired and get information

Use citylights in public places with an integrated communication of the applications.

Inspire peers and share information.

ACTIVATION