Team2
5
THE PROBLEM THE INSIGHT THE SOLUTION The low level of intergenerational solidarity which exists in Belarus is the reason why phenomenon of ageism is developing here, the consequences of which are marginalization of elderly people, their self-isolation from social life and general hostility of ageing. New technologies made possibilities of connection almost unlimited, but in the society different generations till now have difficulty to understand each other. Cyber Team #2 Mach 3nd, 2016 Ageing can be different, Young Lions Belarus The basis for empathy between people is an attempt to understand another person and to look at life with their eyes. Search results on the internet are fixated on himself and we see the things that interest only us. To break down the barrier between generations we suggest them to switch places via browser plugin. It will give a chance to all the generation to get younger generation's cookies and vice versa. As many services take into consideration cookies for generating searching results and recommendations, each side will see what surrounds the other side every day. It'll let make the first step towards socialization of elderly people.
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Transcript of Team2
THE PROBLEM
THE INSIGHT
THE SOLUTION
The low level of intergenerational solidarity which exists in Belarus is the reason why phenomenon of ageism is developing here, the consequences of which are marginalization of elderly people, their self-isolation from social life and general hostility of ageing.
New technologies made possibilities of connection almost unlimited, but in the society different generations till now have difficulty to understand each other.
Cyb
er
Team
#2
Mac
h 3n
d, 2
016
Agei
ng c
an b
e di
ffere
nt,
Youn
g Li
ons
Bela
rus
The basis for empathy between people is an attempt to understand another person and to look at life with their eyes. Search results on the internet are fixated on himself and we see the things that interest only us. To break down the barrier between generations we suggest them to switch places via browser plugin. It will give a chance to all the generation to get younger generation's cookies and vice versa. As many services take into consideration cookies for generating searching results and recommendations, each side will see what surrounds the other side every day. It'll let make the first step towards socialization of elderly people.
Cyb
er
Team
#2
Mac
h 3n
d, 2
016
Agei
ng c
an b
e di
ffere
nt,
Youn
g Li
ons
Bela
rus
Every person who visits landing page will be offered with two options - to "Get cookies" or to "Donate cookies". Before choosing an option the visitor will need to become familiar with the essence of the page and the social experiment. Visitor will be warned that all the data they receive or upload will be encrypted, ensuring complete anonymity of visitors. After pressing "Get cookie" he will be asked to download the plugin and shown the illustrated guide.
SOLUTION: COOKIE’S OTHER SIDE
Cyb
er
Team
#2
Mac
h 3n
d, 2
016
Agei
ng c
an b
e di
ffere
nt,
Youn
g Li
ons
Bela
rus HOW WILL "COOKIE" WORK
After installing the plugin there will be a cookie icon in the browser. Plugin interface consists of the selection of age, cookie refresh button, plugin's "ON" and "OFF", as well as sharing section. When you press "ON" all of your cookies will be replaced and you will see the world with the eyes of the person from other generation.
Cyb
er
Team
#2
Mac
h 3n
d, 2
016
Agei
ng c
an b
e di
ffere
nt,
Youn
g Li
ons
Bela
rus Recommendations
Recommendations
Many major sites use big data, they manage content results in a way that will match the person using this site. Because of that plugin all of the recommendations will not be yours but will match other generation. This includes all searching tools like Google and Yandex. Even if you search, watch or buy something specifically for yourself, additional offers won't be related to that.
Cyb
er
Team
#2
Mac
h 3n
d, 2
016
Agei
ng c
an b
e di
ffere
nt,
Youn
g Li
ons
Bela
rus CALL TO ACTION: SOCIAL
After the person tried this plugin he could share the landing page and his new experience via social media like Facebook, Twitter and Vkontakte.
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