BRIEFIn the Republic of Belarus the share of people at the age of 65+ and over for the year 2014 was 13,9%.

Problem: The isolation of elderly people from the social life and the modern world.

Task: Improve the living conditions of elderly people.

Target group: Elderly people (60-65 years old).

BACKGROUNDIn fact, only 6% of BYnet users are people at the age of 65+.

Mostly this situation has happened because elderly people are not open to new technologies, have negative beliefs and fears. It’s easier for them to use old gadgets, like push-button telephone, rather that try something new.

The main functions that they use in their mobile devices are only calls and sms.

INSIGHTTo be socially active in the modern society you need to keep up with the times, but it's very difficult for me, because the technology is developing so fast, that I don’t manage to catch up with it.

IDEAWe have decided to use an usual SMS-Messenger in the mobile device like a Web browser.

How shall we make that?

We will make a deal with Google, which in its turn will process users' search queries and convert usual internet pages to SMS messages, using HTML-tags.

To make our sms-internet unlimited, we will make a deal with Velcome - the largest mobile operator in Belarus, which will provide the customers new service "Unlimited SMS Package ".

HOW DOES IT WORK?Surely, our audience has a lot of questions, which they want to find a quick answers to.

What does HIPSTER mean?Where can I buy theatre-tickets to Romeo & Juliet?etc.

They just need to take a mobile phone, open SMS form, type in the “Send to” box - Google, type their question in text box and then push “Send”. Complicated

VersionSimpleVersion

HOW DOES IT WORK?In response, the user receives a text message with a list of pages for a given search. All pages have a serial number. To go to the desired page you need simply to type in the box " Text" its number and press " Send "

ComplicatedVersion

SimpleVersion

HOW DOES IT WORK?In response to the user there comes the text from the selected page converted to the SMS format.

ComplicatedVersion

SimpleVersion

BENEFITSAs a result, elderly people will be able to explore the Internet in the comfort environment, be more modern and socially active, take the first steps in the adaptation in the so “frightening” high-tech world.