Team Web Change Intelligence · Highly Conﬁgurable to Monitor Any Web-based Content Filter and...

Versionista.com

Web Change Intelligence

Automated Insightsfrom Any Web Source

Solution

● We create point-in-time change alerts + archives of any web data

● We produce tactical in-the-trenches change summaries... and distill 10,000-foot insights via ML + rules

● We deliver business value via self-service SaaS, managed services for Enterprises, and everything-in-between

Technical Merit

Versionista has 10+ years serving Enterprise customers – such as P&G, Pfizer, Department of Defense, the State Department, more – with competitive insights, regulatory intelligence, and defect discovery.

Team

We are an engineer and PhD-led company with deep experience delivering complex Enterprise web change solutions robustly, at scale, and fully integrated.

Copyright 2020 Versionista. Confidential & Proprietary.

https://versionista.com


https://versionista.com/

Click here to viewour quick demo

Note how we capture all code, content, & design changes to CDC coronavirus content in our Fluxguard product.


https://fluxguard.com/coronavirus/site/331dd37e-f2af-4323-9424-0e0cc4dee8aa/session/9cf5a974-73a6-4fcf-a397-9d68cf59342d/?sortType=lastCaptured

https://fluxguard.com/coronavirus/site/331dd37e-f2af-4323-9424-0e0cc4dee8aa/session/9cf5a974-73a6-4fcf-a397-9d68cf59342d/?sortType=lastCaptured



Now Consider How We CanAccelerate Your Change Monitoring Use Cases

Regulatory Intelligence

Compliance Automation

Partner Validation

Competitive Insights

Defacement + Defect Detection

Monitoring for Legal, Pharma, HR, Insurance, More




Tactical "In-the-trenches"Change Detection

We supplement analysts' existing intelligence with near realtime change monitoring of any web data. We discover new sources, contextualize insights, and discover coordinated actions.

For Every Use Case,We Provide Change Intelligence

That Resonates Throughout Organizations

"10,000 Foot"Metrics and Forecasts

We distill insights into "weather forecasts" of changes, as well as metrics that provide concise bullet points for "up-the-chain" communication.




Versionista Intelligence EngineOur Flexible Platform Automates Any Web Intelligence Need

1. Crawl AnythingWe crawl any web-based data, at any frequency. We orchestrate complex behavior. And we capture everything.

2. Detect Key ChangesWe create durable, comprehensive, and near-realtime change archives. We detect rendered HTML, text, image, and network changes.

3. Surface Business InsightsWe distill key business insights from detected web changes. And we accelerate organization adoption with workflow and data integrations.




We Crawl Any Web Data. Discover Sources. Archive Everything.We Detect Changes and Prioritize Insights.

Regulatory sources

Password protected content

Webhookpush

Competitors Anti-"crawl" systems

APIpull

Staging + Production

Dynamiccontent Email reports

Any otherweb source

Multi-step orchestration Custom

Versionista targets key data sources

Discovers & monitors core source docs

Overcomesblockers

Curates viaML, rules, filters

Automates insights via end-to-end integration




Versionista Intelligence EngineAutomate Business Critical Website Change Monitoring

Our dashboard organizes monitored web pages by recency of detected change.

Filter, sort, and collaborate with your team to better finesse and manage monitored sites + pages.

Quickly access change comparisons, download Excel records of all changes, and a point-in-time archive for every detected change.




Versionista Intelligence EngineHighly Configurable to Monitor Any Web-based Content

Filter and ignore frequently changing (but benign) content, such as footers, sidebars, and more.

Focus on additions (or removals) of only to certain keywords.

Organize change alerts so that each user receives a customized change report for subsets of monitored pages.

Configure crawling by region, proxy network, frequency, Javascript execution, and much more.

Discover and optionally auto-monitor all newly found URLs.




Versionista Intelligence EngineMulti-page, Multi-step Monitoring of Complex Web Data

Sequence form submissions, clicks, even Javascript execution.

This allows you to monitor password-protected content, or other pages that require complex multi-step orchestration.

Sequence multi-page sessions to monitor deeply nested content that only occurs after multi-step orchestration.




Versionista Intelligence EngineDurable, Comprehensive, Point-in-Time Change Archives

We capture and preserve all data: from screenshots, rendered HTML, all network activity, cookies, web storage, and more. Quickly understand historical trends and view changes over time.




Versionista Intelligence EngineMultiple Ways to Visualize and Compare Changes

Screenshot comparison Rendered HTML Network differences

Side-by-side highlighted Extracted txt, highlighted Screenshot slider




Versionista Intelligence EnginePersonalized Change Alerts via Email / Webhook / API

Customization of instant alerts and summary emails for each recipient.

Daily / weekly summary emails customized to each recipient.

Immediate change alert emails... or integrate with your product via Webhook / API.




Engineered by PhDs,Our Tech Stack Consumes, Processes, and Summarizes

Changes to Millions of Pages Every Day

Our microservices architecture guarantees:

● Limited DevOps (no servers)● Loose coupling for easier integration● Infinitely scalable● Encrypted at rest and in transit● "Plug-and-play" integrations

Deployable worldwide within 10 minutes:

● Self-healing to minimizes outages● Config-as-code for infra transparency● Rapid code / infra development● Easily monitor geo-restricted content

Google Chrome & Puppeteer centerpieces:

● Leverages key crawling products from tech titans, versus homegrown solutions

● Orchestrate anything you can do in a browser (clicks, forms, PDF, more)




Our Team's 6 Secret Weapons (shh!)

Zero InvestorsThis means we focus on software that delivers value quickly (so we get paid). We're completely self-funded, so our focus is on our customers, not investors.

Technical FoundersOur leadership team writes code. We're able to hear from customers, and quickly translate needs into working software.

"Listening" For YearsWe've fine-tuned our web intelligence products with over 10+ years of hands-on experience.

Enterprise SuccessMany of our customers are "big as a country." We know how to navigate often unwieldy organizations to deliver success.

ML ExpertiseIncreasingly part of Versionista, we've also deployed anti-fraud ML cyber defense and marketing automation for Starbucks.

Successful ExitsWe developed social network listening tools, tracking relationships for 500 million users. Acquired by Moz.




Versionista Launch Fluxguard Launch

Social Listening Acquisition

20202008 2017

2012 2019

We're a Proven Product and Engineering TeamThat's Developed Serious "Big Data" Listening Solutions


US Air Force Engagement

Expanded Integrations



DEVOPS

RESULTSNEEDS

MISES

ALARMSGOALS

STRATEGY

REACH

ENGAGE

OKRs

What does success look? How do we measure this?

Customers

What's sufficient and necessary for an MVP/POC?

Prioritization

What are the goals of this product? What key results lead us there?

Objectives

Pros and cons of cloud vs on-prem?

Python vs Node? DevOps vs NoOps?

Technology stack

How do we ensure code quality? How

do we deploy, monitor, and test?

Best practices

How will our product work and

be maintained with existing systems?

Integration

We Are a Team of Engineers and Product Managers Dedicated to Web Change Intelligence




Great software requires "skin in the game." Even exceptional agencies are prone to push out poor quality, "black box" code. We work with customers in three ways:

We Constantly Iterate on Our Web Change Intelligence Engineto Flexibly Meet Customers' Web Change Needs

1SaaS: s

elf-se

rvice

We offer o

ur core products

to

end-custo

mers via

SaaS

subsc

riptio

ns.

2Managed Servi

ces:

we extend

We work

with se

lect co

mpanies to

extend and in

tegrate our

Versionist

a Intellig

ence Engine in

to

their products

and process

es.

3Embedded: w

e work on si

te

We do long-te

rm "e

mbeds" in

companies t

o lead in

ternal

product/tech

teams t

o solve

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ngineering in

itiativ

es.




1 SaaS

100s of brands use our products to solve web change needs.

2 Managed Services

We extend & integrate our software for specific customer use cases.

3 Embedded

We've worked on-site to provide product and engineering leadership.

We've Solved 100s of Complex Change Monitoring NeedsWith Self-Service, Bespoke, and On-Site Solutions

● Crafted Starbucks China 5-year digital products strategic plan

● Managed product and technical teams for major initiatives, including digitized loyalty and anti-fraud ML change detection.

● Integrated change monitoring into P&G's privacy and security initiative.

● Non-stop change monitoring for GDPR and privacy compliance of 500+ branded P&G sites.




Getting Smarter by the DayKey Initiates Over the Next Year

Q2 FY21Q1 FY21Q4 FY20Q3 FY20API ExpansionGrow our API to allow more integration points between customer deployments and Versionista Intelligence Engine and our products.

Machine LearningCustomers mark changes as notable. We train on this dataset to auto-surface changes that are likely significant for the customer.

Data ExtractionAllow customers to extract and chart key numeric, ranked, or well-formed data.




We're based in beautiful (but rainy) Portland, Oregon

Peter, [email protected]

Explore our product portfolio that leverages our Versionista Intelligence Engine:

● Versionista● Fluxguard● Deep Dive Duck



https://fluxguard.com

https://deepdiveduck.com



Team Web Change Intelligence · Highly Conﬁgurable to Monitor Any Web-based Content Filter and...

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