Team Velcro: Rebrand Sleep, 100+ Ideas Venture Labs

Idea # Solution to Sleep Branding Problem Category Owner

1

Model it off beer commercial. Beer is not sexy yet they have made it that way.Copy a bunch of beer ad strategies and drop in "sleep" rather than beer tomake it a good feeling associated with it Advertising

Consulting Evan,Mike

2Sleep - Wise - Zer. Sleep-Wiser (Budweiser Frogs like the popular 90scommercial) Advertising Jon

3Sleep is Free - Advertise the low cost, cheapness of sleep and $0 dailypayment plan Advertising Jon

4Don't Fight Sleep: We're constantly fighting wakefulness (truth), Sleep JustWants to Help. Sleep = Man's Best Friend. Advertising Tam

5

Sleep: It Does a Body Good. Sleep regulates the chemicals in our brain likeseratonin that can keep us emotionally balanced. Dalai Lama says "Sleep is thebest meditation." Advertising Tam

6

NAPPING IS COOL: If we can't just appeal to the Big Sleep, position nappingas an awesome new thing. Companies subsidize nap rooms and encourageemployees to nap now. http://artofmanliness.com/2011/03/14/the-napping-habits-of-8-famous-men/ Advertising Tam

7Tattoo- Face Tattoo. Copy the direct tv ad campaign, where lack of sleep getsyou into all sorts of trouble like a face tattoo. Advertising Brandon

8It's a bed of sheep - and you lay on them. The scheep bed, the best schleepyou'll ever had Advertising Brandon

9

Sleep to get rid of bears -- A bunch of people are camping and one wakes upand hears bears outside. The other person says just go back to sleep they'll goaway. Sleep - It gets rid of bears Animals Group Brainstorm

10 Show a bulldog sleeping. They're pretty good at sleeping AnimalsConsulting Evan,Mike

11Animal series - Show a bunch of cute animals sleeping. Ever seen a stressedbulldog? I dont think so, they get 18 hours of sleep a day Animals


12 Sleep - it makes you feel like a puppy. Series of cute puppies AnimalsConsulting Evan,Mike

13 Dinosaurs - Show they went extinct because they didnt get enough sleep Animals Group Brainstorm

14Sleep Like a Champion: Good sleep helps us regenerate faster. Show athletes+ big thinkers sleeping Athletes/Celebs/ThinkersTam

15 Sleep = beauty, skin regeneration no wrinkles etc Beauty Nicky J

16Market sleep as biblical - the guards fell asleep when they were guardingJesus, and when they woke he was ressurrected Bible


17 Sleep as way of innovating - best ideas come when you're nodding off. Business James

18Sleep as the one big and powerful advantage you can have over other CEO's -can work in sports too. Business James

19

"Sleep it off" Use the phrase in a series of ways to ignore issues like: caraccident, sleep it off, gained some weight? sleep it off. girlfriend breaks upyou, sleep it off Catch Phrase


20 Modify H in Sheep to Shleep --- Counting Schleeps in your dreams Catch Phrase Brandon21

22Jeopardy: Ken Jennings gets lots of sleep and just keeps on winning and theother 2 contestants are always yawning Celebrity Group Brainstorm

23Series of popular athletes, cut scenes of them doing their thing, then cut scenesof them getting great sleep Celebrity Jon

24Old School Cigarette Branding: Show cowboys getting sleep (John Wayne,Clint Eastwood etc) Celebrity Jon

25

Famous Villains + Grumps who could've had entirely different lives had theygotten more sleep: Grumpy, from Snow White + Seven Dwarves, famousfictional/movie villains, dictators, etc Celebrity Tam

26Another 7 Dwarf Idea - Take the Sleepy dwarf and market him with all sorts offun / cool things. Make him the brand Celebrity Jon

27 Rhyme - Hire a famous rapper to rhyme sleep, cheap, deep, peep Celebrity Brandon

28Get Betty White - "everybody loves me cause I sleep a lot" said in old person'svoice Celebrity Brandon

29Walmart Sleep Campaign - Walmart lets people sleep in their cars to avoidfalling asleep while at the wheel. Charity Group Brainstorm

30Sleep was a metaphor for gasoline -- Empty tank. Fighting wars, Sleepcommoditites. Sleep is free, no need to fight wars Commodity Brandon

31 Sleep as limited resource and valuable -- become rich by having more sleep Commodity Brandon

32Mineral Rights - Act as if Sleep is like oil under the ground. Valuable, traded iton the stock market Commodity Brandon

33

This I think will be perfect for this class. we can get a bunch of us waking upwith new idea to spur technology or whatever. Get a good night's sleep beforegetting out the easel and paintbrushes or the pen and paper.In addition toconsolidating memories, or making them stronger, your brain appears toreorganize and restructure them, which may result in more creativity as well.Researchers at Harvard University and Boston College found that people seemto strengthen the emotional components of a memory during sleep, which mayhelp spur the creative proces

creativity adds/technology, newjobs, marketing Nicky J

34

Bring Siesta Culture (+ Naps) to the rest of the world, not just Spain/Europe.Call for mid-day siesta, to improve productivity and keep stores/places openlater Cultural / Global Tam

35 Stats -- Show productivity curves and data graphs, infographics DataConsulting Evan,Mike

36

Guy is making out with a hot girl - and then alarms goes off. He resets hisalarm for 3 more hours. "3 more hours of sleep, I think so..." He can't wait toget back to the awesome dream Dreams


37Sleep "Dream" Vacations: Market a lucid way of dreaming where you cantravel around the globe Dreams Group Brainstorm

38Sleep to dream -- Promote the alternative reality of dreaming (a-la Inception,Lucid dreaming) as a better alternative to being awake Dreams Jon

39

Only in Dreams: All the cool adventures you can have when you're not awake(appeal to lovers of Inception, cool movies with alternate realities, lucid states),like fighting dragons and saving the world Dreams Tam

40Embarrassing things while your sleep - snoring, drooling, sleeping in publicplaces. Regulate your sleep by sleeping in your bed - dont let it catch on you Embarassment


41Jibberish Man: Guys is super tired and talking jibberish and just embarrasinghimself Embarassment


42sleep gives you more than wings, so revives you & gives you more energy thanredbull Energy Nicky J

43Turkey: Market sleep by promoting eating lots of Turkey for more tryptophan.Give in to the food coma Food Group Brainstorm

44 Sleep as a competition - Have a reality tv show where the biggest sleeper wins Game Group Brainstorm

45Sleep as a one's upmanship: People bragging about how much sleep they got.Incorporate it with celebrities Game Group Brainstorm

46

Sleep to win a spelling contest: Show two kids studying for a spelling beecontest. One goes to sleep early, the other pulls an all-nighter. When they goto spell, the sleepy one can't even get through an easy word and he fallsalseep. The rested one ends up winning on an easy word related to sleeping /or being well rested Game Group Brainstorm

47

Innocent Game What if the game was a play on words "Sleep with as manypeople as you can" as in Group sleep sessions, not sex. Context is to rack uppoints Game Brandon

48Sleep Twister - Contort themselves into a group pretzel and goal is to get 8hours of pretzel sleep Game Brandon

49Sleep cause it makes you feel good and smile! Show a bunch of sleepingpeople smiling and just enjoying it Happiness Group Brainstorm

50Market it by showing the bad side of not getting enough sleep: A bunch ofdrowsy, cranky people Happiness Group Brainstorm

51

Really enticing pillows , and comfortable beds. If you can get those to sell thenthey will naturally get more sleep. Show people falling into pillowy, morecomfortable beds Happiness


52

Sleep for a happy marriage - Sequence a couple falling in love, proposal,marriage, then show then getting a full nights sleep. When they wake up lookat each other very lovey-dovey Happiness Group Brainstorm

53

Is your Day full of Drama and Stressors? Go to Sleep. "I love sleep. My life hasthe tendency to fall apart when I'm awake, you know?"-- Ernest Hemingway Happiness Tam

54

Sleep: The After-Dinner Dessert of Champions. Instead of snacking at midnight,you should already be asleep. Promotes metabolism and a more svelte figureand better health. Health Tam

55

Body by Jake type claim -- You can do it anywhere, you can bring it in asuitcase. Buy these sleep workout videos and it helps you get tone, healthy.Video of person sleeping and you watch them sleep and you fall asleep as aresult Health Brandon

56

Cancer, is a big concern these days, sleeps helps you reduce the risk ofcancer.People working the late shift have a higher risk for breast and coloncancer. Researchers believe this link is caused by differing levels of melatoninin people who are exposed to light at night. Light exposure reduces the level ofmelatonin, a hormone that both makes us sleepy and is thought to protectagainst cancer Health Nicky J

57

Sleep Makes You Sexier: Show Celebs BEFORE and AFTER sleep, no-makeup (this is a real thing) / Tie-in to Beauty and Saving Money on Cosmetics+ Health Products Health / Sex Tam

58 sleep will help fight sickness and recover inmunity Health and Fitness Nicky J

59

Sleep, your new health diet pill!! it has been said people who sleep less thanseven hours per night are more likely to be overweight or obese. It is thoughtthat the lack of sleep impacts the balance of hormones in the body that affectappetite. The hormones ghrelin and leptin, important for the regulation ofappetite, have been found to be disrupted by lack of sleep Health and Fitness Nicky J

60Exxon Valdez - Caused by lack of sleep. Have a commercial where the shipcrashes and shows the captain alseep at the wheel Historical


61

Market sleep as presidential. Get photos of all sorts of US presidents sleepingand show that the worlds' most powerful leaders need and thrive on enoughsleep Historical Group Brainstorm

62

History Altered by Sleep Deprivation: Show things that never would've beendiscovered, created, imagined, destroyed, etc if famous historic figures hadnever gotten sleep Historical Tam

63

Sleep: The Problem-Solver. Your brain can work on problems/answer questionswhile you're asleep; your mind can process the last thing you're working on andit's been shown you can actually study in your sleep. Appeal to students +problem-solvers. Intelligence Tam

64The answer to your problems - sleeping and starting afresh on a problem canbe the Life James

65Guy is driving down the highway and super tired and slapping himself in theface. Sleep -- stop the abuse PSA


66Tragedy Strategy: Show # deaths that have been caused by people fallingasleep at wheel PSA Jon

67 Tragedy Strategy: PSA with a guy falling asleep at work and he gets fired PSA Jon68 Sleep as the anti-dote: The disease is sleepiness PSA Jon

69

Drowsiness is Red Alert - the famous Dr. Dement, who discovered REM sleep,coined this phrase. PSA-style with accidents/dramatic re-enactments, like thepilots that fell asleep at the cockpit and plane took nosedives, car accidents, etc PSA Tam

70High School Scenario - Show all the popular kids getting lots of sleep and allthe misfits / loners as being tired all the time PSA Jon

71Sleep Hypnotherapy - Helps works out anxiety and fears in the sleep so you'remore confident in your day. Sleep as a therapist Self-Improvement Group Brainstorm

72Learn in your sleep: Languages, Math, Science. Pitch it as a new method toget smarter Self-Improvement Group Brainstorm

73Sleep Coach - Have Mike Ditka be a sleep coach and be very inspiring and getpeople sleep in an NFL way Self-Improvement Group Brainstorm

74Push the marketing of sleep bands / Lark bands. It counts your sleep count,calories, stats and makes it part of your daily life Self-Improvement Group Brainstorm

75Sleep to reduce stress -- show a bunch of stressful people and then how chill /fun they are after a full night of sleep Self-Improvement Group Brainstorm

76Yoga Pose Sleep - Invent a new form of yoga where you sleep in weird yogapositions and sell it to people who like yoga Self-Improvement Group Brainstorm

77Sleep to get more dates: Show someone striking out on online dating becausethe person is too sleepy Self-Improvement Group Brainstorm

78Sleep Horoscope - Someone analyzes your dream for you and providesguidance and advice. Self-Improvement Group Brainstorm

79 Sleep conflict resolution - Have arguing people resolve issues in their sleep Self-Improvement Group Brainstorm

80Combine Sex + Sleep in a campaign the best way to follow sex is a long night'srestful sleep Sex Group Brainstorm

81Sleep as a Sex Symbol: Show loads of hot models sleeping and how damngood they look Sex Jon

82Sleep your new social place, where you can meet new people and haveadventures, something like gaming ot the second life Social media Nicky J

83

App on phone - Always measuring sleep movements, and its a virtual humanbeing that you're trying to give 8 hours sleep, he gets cranky, loses points if youdont give him enough sleep. Social Media Brandon

84Sleep as important as training - sports related, hours training only worth it if it'sin tune with sleep. Sport James

85Replace Redbull w/ Sleep -- Sleep gives you wings. Extreme sport celebritiesthriving off of sleep Sports Brandon

86Make a cool cell phone app / game where it's fun and its about getting moresleep and competing with friends Tech Group Brainstorm

87Invent a virtual reality / matrix so you can hook people up to it. Market sleep byconnecting to the matrix Tech Group Brainstorm

88Sleep Machine that captures energy of a mover / sleepwalker / drifter intoelectrical energy to power homes and cars Tech Group Brainstorm

89 Sleep Machines with Sounds (Oceans, Birds, Fans) Tech Group Brainstorm

90Sleep as the FUTURE: Show futuristic society where only form sleep is a coolfuturistic activity. Flying Cars, Robots, and Futuristic beds Tech Jon

91 Diversity of Sleep - You can sleep in groups, sitting up, standing up, in a bed UtilityConsulting Evan,Mike

92The sleep cure to appeal to vanity (vally of the dolls) -- Wake up rejuvenated,refreshed and pretty Vanity Group Brainstorm

93 Sleep as a Drug that you can be addicted to Z-Bad Idea Brainstorm94 Sleep so you can have more wet dreams Z-Bad Idea Brainstorm95 Sleep so you dont have to talk to your wife Z-Bad Idea Brainstorm96 Sleep so you can avoid reality Z-Bad Idea Brainstorm97 Sleep so you can avoid your nagging health concerns Z-Bad Idea Brainstorm98 Sleep to get through that boring meeting Z-Bad Idea Brainstorm99 Sleep to get through that boring road trip across Nebraska Z-Bad Idea Brainstorm

100 Lose weight by going to sleep rather than eating your dinner Z-Bad Idea Brainstorm

101Craving human contact? Buy a real doll and sleep with her in your bed forcomfort Z-Bad Idea Brainstorm

102Terrible Dangerous Campaign: Billboards of people sleeping, posted on thefreeway. People will get tired and crash their car and die Z-Bad Idea Brainstorm

103Terrible Ad Campaign: Sleep more like homeless people (photos of homelesspeople sleeping on streets) Z-Bad Idea Brainstorm

104"Sleep: It's what's for dinner." Photo of person asleep at dinner with face infood and mashed potatos all over face. Z-Bad Idea Brainstorm

105 "COMA" All the free sleep you'll ever want or need Z-Bad Idea Brainstorm106 Death - The ultimate sleep. Sleep as you recycle Z-Bad Idea Brainstorm107 Market sleep using fat and ugly people Z-Bad Idea Brainstorm108 Recipes for Sleep: Alcohol + Not doing anything Z-Bad Idea Brainstorm

109Old people sleep a lot -- have a bunch of old people giving testimonials aboutall the sleep they get Z-Bad Idea Brainstorm

110 Sleep off your drunkenness to cure a hangover Z-Bad Idea Brainstorm

111Yawning is not good for people putting things in your mouth when you'reyawning. Z-Bad Idea Brainstorm

112 Yawning is not good for swalling flies / bees / things falling out of the sky Z-Bad Idea Brainstorm

113Reverse Psychology - Market all nighters and really cool. Show parents doingall nighters and other not cool people doing all nighters Z-Bad Idea Brainstorm

114 Sleep cleaning - Train yourself to sleepwalk and clean Z-Bad Idea Brainstorm115 Link sleep to Hitler, in any way. "Yo Hitler you're totally killing it" He's sleeping Z-Bad Idea Brandon116 Sleeping is Meth, except without the bad teeth. Z-Bad Idea Brandon

Team Velcro: Rebrand Sleep, 100+ Ideas Venture Labs

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